A few months back I got tired of hearing myself say that social media doesn't matter, so I did the thing I said I'd never do. I paid one of those agencies. Fifteen hundred euros for a month of "organic growth strategy." They sent me a plan that was basically: post every day, use these hashtags, engage with bigger accounts, tell your story more.

The only concrete change was that I started posting my work with the same three hashtags as everyone else, and my feed became a wall of pictures of paint that said nothing. I do have a story. It's just not a tidy one, and it doesn't fit in a caption alongside a grid flourish.

I cancelled after three weeks. The one useful thing that came out of it was noticing I'd stopped enjoying preparing a canvas. That was never supposed to be content. That's the part I keep. So bof, lesson learned the expensive way, but at least the money bought me that clarity.

What's actually working for you right now, or is everyone else also just shouting into the same three hashtags?