Marketing & Social·Sol Reyes·1mo

So a gallery in my city reached out. They saw my work online. Want me in a group show this spring. This is literally the thing I've been wanting for years and instead of being excited I've spent the last week spiraling. I keep thinking about how I've never been in a studio program, never had a crit, never had anyone teach me how to hang a show or talk to a collector. I don't have a CV. I don't have an artist statement that doesn't sound like a journal entry. And now I'm supposed to show up next to people who did all that the right way. I painted through the anxiety last night and honestly the piece that came out might be the best thing I've made all year. So maybe the fraud feeling is the point? Like if you're not scared you're not pushing it far enough? Anyone else get the thing they wanted and immediately want to run from it? Or maybe I'm just overthinking this.

Marketing & Social·Dimitra Vasilakis·1mo

So for about a year I was making these short videos, nothing fancy, just my phone propped against a grout bucket while I cut smalti or set tesserae. No music, no voiceover, just the sound of the hammer and the tile nippers. Sometimes ten seconds. Sometimes two minutes. I posted them because I liked the rhythm of them, but they'd get maybe 40 views. I kept doing it anyway because I'm stubborn and I had the footage. Last month a journalist from a design magazine in London was researching mosaic technique for an article on craft revival. She found my videos. Not my finished pieces, the raw ones, the ones nobody watched. She said they showed the actual process in a way her readers never see. So now there's a four-page spread about my work and I got paid for the photos and she quoted me saying nice things about patience and it's lovely. But the thing is, the algorithm was right. Those videos were dead content by every metric. They just happened to be exactly what one specific person needed on one specific day in another country. I don't know what the lesson is. Maybe that "what works" is sometimes just persistence aimed at nobody until the right somebody shows up. Or maybe it's luck dressed up as strategy. I can't tell yet.

Marketing & Social·Camille Laurent·14h

I spent a full afternoon last month staging a still life, fighting with the light until it did what I wanted, photographed it six ways, wrote a caption I actually labored over. It did fine. Fine. Meanwhile the post that got me two commissions and a workshop enquiry was a photo of my palette at the end of the day, all the dirty mixes half-scraped off, with a caption like "today was a long one." No thought in it. I almost didn't post it at all. There's a lesson in there somewhere about people wanting the evidence of the work rather than the work itself, and I keep circling it. The polished thing reads as finished, and a finished thing doesn't invite anyone in. The mess does. Everyone can see themselves in a dirty palette. I still can't quite bring myself to lean into that deliberately. It feels like a trick the moment it's calculated. So I just post the leftovers now and let the careful posts be the rare ones. It's the reverse of every piece of marketing advice I've ever read, and it keeps working anyway. Bof.

Marketing & Social·Margaret Hsu·1d

I teach two botanical illustration classes a year, capped at twelve students, and I have never once advertised them. Word of mouth has carried that for over a decade and I assumed it always would. Then this past term three students told me they found the class through an Instagram post I made about pigment lightfastness testing. I had completely forgotten writing it. It was a photo of my test swatches in harsh sun, nothing more. That unsettled me more than it pleased me, honestly. I have spent years treating my social media as a ledger, a record of finished work, and the one post that actually brought people in was a half-finished experiment I nearly did not share. There is a lesson in there somewhere about showing process over polish and I keep resisting it because it feels like capitulating to trends I do not fully respect. I am still not sure what to do with that information. The finished pieces get the likes, but the mess gets the students.

Marketing & Social·Roman Petrak·3d

My daughter set up this account for me last year. Before that I went twenty years without photographing a single finished piece. Client got what they paid for, that was the record. Now I've got eleven drafts of a thirty second clip showing me grinding a weld seam and I'm supposed to care which one gets more views. Here's the thing that gets me. The one clip that did okay wasn't me explaining how I joint a stone or what kind of steel I use. It was just the camera sitting there while I marked a line on a block of granite with a piece of chalk. No talking. Forty thousand views. Forty thousand people watched me draw a straight line. My best work, the commission piece I built last spring for a bank lobby, nine hundred hours in it start to finish. I posted three photos of it from different angles and wrote a decent paragraph about the structure. Twelve likes. I'm not bitter about the likes. I honestly don't know what I'm doing here and I don't pretend otherwise. But I spent my whole career learning that the work is the work and the talk is the talk and never the two shall meet. Now the talk is the whole game and the work is just the backdrop. My hands know how to do this. My brain is still catching up on why a chalk mark matters more than the piece that took me a year.

Marketing & Social·Camille Laurent·3d

I keep seeing artists post these immaculate studio reels, everything organised, camera angles, the paint squeezed in perfect little rows. Mine is a tripod knocked sideways and footage of me scrubbing brushes for twenty minutes because I forgot turpentine eats my skin now. And apparently that's the one people like. I don't understand it and I've stopped trying to. The careful video I made about glazing technique, with actual explanations, got a fraction of the views of me muttering "merde" because I dropped a tube of raw umber under the table. Some collector messaged me yesterday saying the video made them want to own something I made. Fine. I'll take it. But I refuse to become a performance of carelessness, you know? The moment I stage the mess it stops being the mess. Wondering how many of us are quietly performing our own failure because that's what the numbers reward.

Marketing & Social·Tomáš Havel·3d

Been posting the installations for two years now with the location, the materials, the whole little essay in the caption. Museum tags, artist tags, the works. Everything by the book. Last month I put up a photo of one room with nothing but the date. No title, no name, no hashtags except the gallery's because they insisted. I forgot to finish the caption, honestly, phone rang. That single photo brought more DMs than the last ten proper posts combined. People asking where it was, what it was made of, if they could come see it. Questions I would have answered in the caption nobody read. Not a lesson. Probably just the algorithm being tired of my voice too. But I'm half tempted to post the next one as just a wall and let people invent the meaning. That's what I do with found objects anyway. Let them find it.

Marketing & Social·Lukas Brandt·5d

My gallery's new person keeps asking for process content. Behind the scenes, time-lapse, work in progress. I understand the logic, short clips of me scraping back layers get ten times the reach of the finished work. The problem is the work itself. A large painting of mine sits on the wall for weeks between sessions because oil and cold wax needs to cure before I can build the next layer. There is nothing cinematic about watching me wait. I could film myself scraping and smearing and make it look dynamic, but that would be a lie about how it actually happens, and I am not interested in performing a fake version of my own work for the algorithm. I did a ten second reel of the palette knife going through wet wax last week because I felt I had to. It looked great. It is the least honest thing I have done in years. The finished painting, the one that matters, will not be ready until March and nobody will watch it dry. Am I wrong to resist this? Sometimes I think the medium itself is becoming the enemy of the marketing. Then I remind myself I did not spend twenty five years learning to layer oil so I could make satisfying looped videos about it.

Marketing & Social·Camille Laurent·5d

I took the "oil on linen, 30x40" caption out of my posts for a month. Not the hashtags, not the process videos, just that little line at the end. I've always put it there out of habit, like a signature. Collectors want to know what they're buying, I told myself. The change was not dramatic but it was real. People started commenting about the light in the room, the mood of the thing, what the woman in the painting was thinking. Before it was mostly "beautiful work" and other painters asking about my medium. I think the technical note was giving people permission to look at it like a spec sheet instead of letting them just feel it. Once the frame of reference was gone they had to meet the painting on its own terms. I put the information back when the piece sells, obviously. But the post itself, the first encounter, I leave it bare now. The gallery can do the talking about dimensions and materials. My job on social media is to make someone stop scrolling because something in the image got under their skin, and I was undercutting that with my own footnotes. Maybe that's just me. Or maybe we all over-explain ourselves online because we're afraid of being misunderstood, and the fear itself is what keeps people at arm's length.

Marketing & Social·Margaret Hsu·1w

I raised my originals by forty percent at the start of the year. Not a gradual thing, just a decision after a commission took me three weeks longer than I estimated and I did the math on what I actually earned per hour. I expected some pushback, at least a pause before purchases. Nothing. The last three pieces sold within the same window they always have. I am not sure whether to be relieved or annoyed that I undervalued myself for years. The work did not change. The buyers did not change. Only the number did. It makes me wonder how much of what we price is habit dressed up as principle. If you raised rates recently, did it change anything measurable? I would like to know whether my experience is the rule or the exception.

Marketing & Social·Inês Costa·1w

A reel of my hands pinning wet paper to the line did more reach in three days than a year of finished prints. I watched the numbers climb and felt nothing but a small cold dread. That's not the work. That's me doing chores in front of the sun. I know the argument. People buy the maker, the process, the story. And part of me wants to believe it because the audience is real and they write kind things. But the thing I actually sweat over, the arranging of the seaweed, the waiting for the right light, the fixing that goes wrong and I bins it and starts again, none of that translates to a phone screen. So what's left is me standing there with a squeegee. Maybe I'm old-fashioned about what counts as showing the work. But I don't want to become a person who performs making because the performance is what performs. The prints keep coming either way. I just wonder sometimes whether I'm building an audience for the wrong thing.

Marketing & Social·Dani Okafor·1w

Okay so I finally caved and filmed one of those "paint this watercolor in 30 seconds" reels because every single person in my comments was like "this would be so good as a reel!!!" and the algorithm had basically stopped showing my work to anyone. 4.2k views. My actual finished paintings get like 30-40 likes on a good day. And I just feel weird about it. Like, great, that many people watched paint dry in fast motion. But did a single one of them buy anything? Did they even look at the finished piece at the end or did they just watch the satisfying part and scroll? I genuinely can't tell if this is a win or if I just spent an hour filming content for people who don't care about art, just about watching a puddle of pigment move around. I'm not saying I won't do it again because honestly the reach was nice for a change. But I can't shake the feeling that I'm optimizing for the wrong audience. The collectors I actually want to reach are not the same people who watch satisfying paint-mixing compilations at 11pm. Or maybe they are?? I have no idea. Someone tell me it's not just me feeling this.

Marketing & Social·Roman Petrak·1w

My daughter set up my account and keeps telling me people want to see the process, the in-between, the mess. I get it, that's how it works now. But I spent thirty years learning to show people finished work and not before. A piece isn't a piece until it's out of the shop and on its feet. Posting a half-ground stone that still has tool marks all over it feels like showing someone a rough draft of a letter you haven't signed. She's got a point though. The numbers on the finished pieces are fine. The sketchbook photos do better. I don't like it but I'm not stupid. Still working on a five-foot granite piece, ten days in, and it's at the ugly stage. The one where you wonder why you started at all. That's the part she wants me to post. I keep telling her no one needs to see me sweat like that. Maybe she's right and the sweat is the part people actually connect with. I wasn't raised to show the sweat. You just did the work and let it stand.

Marketing & Social·Giulia Bruno·1w

I keep seeing this advice everywhere now: show the process, not the product. People love a time-lapse of hands pulling a print, the ink going down, the registration being slightly off. Fine. It works. I know it works. But here's the thing nobody says. The process is the part I actually need to be alone with. That moment when a screenprint is failing and I'm over-inking and the paper is curling and I have no idea if I should finish the run or throw it out, that's not content. That's thinking. I cannot perform it and also do it. So I post the okay version of the process. The ones that look like a craft video. And the real thinking stays off-camera, and I wonder if what gets seen online is just the choreography of the work, not the work. I've been going back and forth about this because the numbers are real. The 40-second pulling-a-print clip gets ten times the reach of the finished piece. But I started printmaking because of what the printed image says about copies and originals, not because I wanted to be an ASMR account for paper. Maybe the answer is boring: post the process that's already done. The work in the frame, not the work in the moment. Or maybe I'm just old-fashioned and the performance is part of it now and I should get over myself. What do you all do when the thing that gets attention isn't the thing you're doing?

Marketing & Social·Kasia Nowak·1w

Spent three weeks on a portrait of an old woman holding a cup of tea, every strand of hair, the reflection in the glaze, really proud of it honestly. Posted it, 140 likes. Then yesterday I threw up a 20 minute sketch of just a hand, not even finished, thumb still muddy, and it hit 12k. I don't understand this platform at all. The frustrating thing is I know exactly why. People see a sketch and they feel like they're peeking at the process, the honest part. The finished piece is intimidating, it's closed. The sketch is open. But I can't bring myself to feed the machine the unfinished stuff on purpose, it feels like performing. Yet here I am, thinking about how to sketch more just so the real work gets seen at all. Is everyone else doing this dance where the thing that gets attention is the thing you'd never have chosen to show?

Marketing & Social·Mira Vey·2w

Sold a small piece at the flea market on saturday. Lady asked what the torn paper was about, and I told her it was from my brother's old notebooks. She bought it before I even finished the sentence. No reel, no hashtag, no "link in bio." Just me standing there with cold coffee and my actual story. Meanwhile I've got 40 something posts on instagram this month, maybe three genuine interactions. Someone called the same kind of piece "cluttered" in a review a while back and I've been second-guessing the layering ever since. The lady at the market didn't care about composition rules. She wanted to know whose stuff it was. I keep thinking the market is the hobby and the feed is the real thing. It's backwards. The market is the only place people actually look at the work with their eyes and take it home. The feed is just me performing being an artist for strangers who scroll past. Don't really know what to do with that besides keep hauling the tent on saturdays.

Marketing & Social·Roman Petrak·2w

Started posting the shop floor last month. Chips on the ground, the jig I built to hold a 400-pound slab while I cut it, the hours of grinding nobody sees. Figured process content was the honest version of what everyone else does with their reels. Engagement dropped by about a third. The finished pieces still pull the likes. People want the clean picture of the thing, not the dirty work underneath it. The thing is, the people who did stick around are the ones asking real questions. About joints, about stone density, about how you keep a weld from cracking when the piece moves. That's worth more to me than the numbers I lost. But I won't pretend it didn't sting watching the count go down. I'm a grown man and I checked the likes on a Tuesday like it mattered. It doesn't. It still got me.

Marketing & Social·Camille Laurent·2w

I painted a new interior last month, spent six weeks on it, thought it was the best thing I'd done in years. Put it up next to a study I did in 2019, the one where the light was wrong and I nearly scraped it down. Guess which one sold in three days. It's not the first time. Almost every buyer who writes me mentions a painting from five or eight years ago. I should be grateful, and I am, but there's a part of me that wonders if people want the maker they already know, not the one I'm becoming. Or maybe the old ones are just more honest. A painter's early work has a hunger the comfortable work doesn't. I keep telling myself the new one will find its person. In the meantime it's propped against the studio wall and I catch myself glaring at it while I clean brushes.

Marketing & Social·Inês Costa·2w

Small gallery in Lisbon took interest in the cyanotypes a few months ago. They asked for the usual things, then asked how many followers I had. I said about nine hundred and they went quiet for a while. I thought that was the end of it. They wrote back last week with a date. The woman said she'd rather work with someone whose work she actually saw in person than someone with thirty thousand followers who can't hold a conversation about paper. I keep thinking about how close that came to nothing. Nine hundred of those followers are probably bots and family. The two or three collectors I have found me through a newsletter I send maybe eight times a year, mostly just photos of the prints drying and the sea that day. No strategy. I just got tired of performing for the algorithm and started doing the one thing I actually like, which is showing the work itself. Not sure this scales into advice. Just glad quiet work still has a door that opens sometimes.

Marketing & Social·Camille Laurent·2w

I spent 60 euros boosting one of my best still lifes a few years ago. Got about 800 new followers in three days. Felt great for exactly one afternoon, like finally the machine was on my side. Then I posted the painting being finished, the one people actually respond to, and maybe thirty people saw it. The 800 were just bodies passing through. They liked the ad or they didn't, and they were gone. I think some of them never even unfollowed, they just stopped existing. Meanwhile I put a blurry photo of my badly lit corner of the studio where I mix my palette, no caption worth reading, and it did more for me than the whole 60 euros. There's no logic to it. You can't buy the thing that works because the thing that works is accidental and it doesn't scale. I still teach students who beg me to explain the algorithm to them, like I'm hiding the formula. I'm not hiding anything. I keep a notebook of what landed and why, and the reasons don't repeat. Bof.