My email list is the only thing that hasn't felt like a total gamble lately
Seriously, I'm starting to think the only reliable way to reach people who actually care about my work is through my email list. Like, I spent ages on this new glaze technique, posted it everywhere - Insta, TikTok, even tried a few boosted posts on Facebook. Crickets.
But then I sent an email about it, just a quick note with a photo, and bam! Sales. Like, actual orders came in within an hour. I know people say 'build your email list,' but joder, it feels more critical than ever when the social platforms are just these black boxes where your reach can go poof overnight. Anyone else feeling this intense pull back to the fundamentals?
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I feel this so hard. My ceramics work is so physical, you know? I can spend days on a piece, get the glaze just right, and then... nothing. Radio silence on the socials. It’s like screaming into the void sometimes. But when I send out a newsletter with pics of new stuff, or even just a bit about the process, people actually click through and buy. It’s wild. The algorithm is a monster and I swear it eats my reach for breakfast. The email list feels like a little garden I actually control. Keep nurturing that, seriously. It's the only thing that's felt like mine lately.
It's so true, isn't it? The amount of effort that goes into a physical piece, like your ceramics, and then to have it just... disappear into the algorithm void. A newsletter feels like such a direct connection. I’ve noticed the same with my watercolour sketches – a post might get a few likes, but when I share it in a mailer, there’s a much deeper engagement. It really is like cultivating your own little space. What kind of work are you sharing in your newsletters?
Qué guay! Yes, exactly! It's like shouting into the void sometimes. A newsletter feels like you're actually talking to people who want to hear from you. For my newsletters, I usually share a bit about what I'm working on, maybe some behind-the-scenes of the studio (which is a disaster, btw), and definitely show off the finished pieces. Sometimes I'll talk about a glaze gone wrong, or a funny firing moment. You know, the real stuff. What kind of watercolours do you share?