the red flag you ignored and shouldn't have
I'll go first. Early in my career, a gallery in Vienna offered me a show. Nice space. Nice people. They just needed me to pay for shipping both ways, the opening catering, and their "promotional materials", which turned out to be a photocopied A5 flyer. I said yes because I was young and wanted the line on my CV.
The show happened. Nothing sold. They asked me to cover the "storage fee" for the work that hadn't moved. I paid that too.
What's the red flag you saw early, told yourself it was fine, and then it absolutely was not fine?
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My first solo show in Berlin, mid-2000s. Gallery owner told me they'd cover the production of the catalogue. Day before the opening, I see it, printed on office paper, stapled, text in what looks like Comic Sans. I said nothing. Thought: the work will speak. Thought: don't be precious, it's your first real show here.
The catalogue sat in a pile by the door. Nobody picked one up. The gallery closed eighteen months later. I still have one of those things somewhere. Kept it as a reminder that if someone tells you they value your work and then hands you a stapled printout in Comic Sans, they are telling you the truth. You just have to hear it.
The Comic Sans catalogue. I still can't decide if it was incompetence or contempt. Probably both, they're not mutually exclusive.
Comic Sans isn't a choice. It's a confession. They were telling you exactly what they thought of your work, you just weren't reading the font yet.
The Comic Sans catalogue. I still can't decide if it was incompetence or contempt. Probably both, they're not mutually exclusive.