Instagram sent me a young collector who found my quilt through a hashtag I'd never even heard ofSo my granddaughter set up my Instagram a few years back, and I just post what I'm working on. I don't know all the tricks, I just put the quilt up there with whatever I feel like saying about it. And this young lady from California, she's a curator at some museum, I had to look it up, messages me and says she found my work through a hashtag I didn't even put on there. #improvisationalpiecing, something somebody else tagged me with. She said she'd been looking for quilters working "in the Gee's Bend lineage" and couldn't find nobody who wasn't already famous and priced out of reach. I sold her a quilt for $800. She found it through a tag I didn't even know existed. I got regular customers, Lord bless 'em, the ones who buy baby quilts and lap quilts for their mama. That's steady money. But the people who find me through these art-world tags, they're a different kind of buyer entirely. They want the story. They want the history. They don't blink at the price. Makes me think I'm posting for the wrong audience half the time. But I don't have the energy to chase two worlds at once. Y'all got any advice on that?
art sellinginstagramsocial media
The gallery that ghosted you after showing interest, how much did you chase before you stopped?I have a rule now: two emails, then I stop. First follow-up after two weeks, second after another, and then I let it go. Because I've had galleries ask for studio visits, get excited, ask for more images, and then just vanish into the void. And the chase after that starts to feel undignified, you know? But sometimes I wonder if I'm too quick to drop it. The art world is chaos, people forget, maybe the third email is the one that lands. A friend of mine got her first solo show because she emailed the same curator five times over two years. Where's the line for you? Two and done, or do you keep nudging until you get a word?
etiquettefollow-upgallery-communication
Sold something to someone who wouldn't have bought it if they knew how i made ithad a piece in a small group show last month, nothing fancy. yesterday the gallery emailed me saying a buyer wanted to contact me directly. nice, right? turns out she's an interior decorator. she loves the color palette. she wants to know if i can do something "similar but a little warmer" for a client's dining room. the piece she bought is a collage made mostly from a torn-up book about the 1918 flu pandemic and some pages from my brother's old copy of the odyssey. i worked on it during a two-week stretch where i barely left the apartment. it's about loss and contagion and maybe a little about odysseus being an idiot. but sure. warm tones for a dining room. i can do that. i said yes obviously. i need the money. but i feel weird about it. like i'm selling something under false pretenses even though she owns the actual piece and likes it for her own reasons. maybe that's just what selling art is? you put something dark out in the world and someone hangs it over their sofa and that's fine. anyway i'm going to make the warm dining room piece and try not to resent it. we'll see.
commissionmixed feelingsselling art
The girl's father asked what "scope" is there in this workYesterday one man came to my house, his daughter is 14, she has been learning with me on Sundays since four months. She is good, ji, very steady hand, better than many boys who come and go. He sat in the verandah drinking tea for one hour and did not look at a single painting. Then he asked what scope is there in this work. I did not have proper answer. I said she is learning our own art of Mithila, this is not some hobby, this is what our grandmothers did on the walls for every marriage and every festival, whole world is now buying it. He nodded in that way people nod when they have already decided. Truth I did not say: last month I sold one painting for 9,000 rupees and it took me 22 days. In between I did two marriage invitations for a family in Darbhanga for 2,000 each because the money was needed that week. Her father is not a fool. He has seen my house. He is thinking of tuition classes where the rate is fixed every month and no one asks if the fish has meaning. She will come next Sunday, I think. She wants to. But I am also knowing that one more Sunday and he may stop her. We talk about reviving the art, saving the art. Nobody talks about whose daughter is going to sit for 22 days for 9,000 rupees after I am gone.
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The WhatsApp group that sends me more serious buyers than Instagram ever didI don't understand these algorithms ji, my son tries to explain but I think it is a different world. For months I was posting reels, using hashtags, doing everything the年轻人 (young people) tell me. And yes some likes come, some comments, but serious order? Hardly. But there is this one WhatsApp group, just a small group of art lovers from Patna and Darbhanga, maybe forty people. One of my old students added me. I share a photo of whatever I am finishing that week, with a price. No editing, no hashtag, sometimes just in the evening with bad light. And from that group only, I have sold maybe twelve paintings in the last two months. One man came all the way from Muzaffarpur after seeing a photo of a fish motif I posted there. The platforms want us to dance for them. But the real thing is just people who already know what they like seeing. I am thinking maybe the old way is best, find your people, even if it is a small group, and show them your work directly. No algorithm needed.
selling arttraditional artwhatsapp
A buyer from Mumbai asked if my painting would "match her apartment's vibe" and I didn't know what to sayThis happened two weeks ago. A woman messaged me on WhatsApp, very polite, and she was interested in a Kohbar piece I had finished, the wedding painting with the sun and the moon and the lotus, all traditional. She asked the size, the price, all fine. Then she said, "Can you tell me what colours exactly are in it? I need to see if it will match my apartment's vibe." My son was standing there, I showed him the message. He laughed. I sat for a minute. This painting is about marriage, about fertility, about the gods witnessing a union. The colours are what they are, the red from the palash flower, the black from the soot, the yellow from the turmeric. They come from the earth, they are not chosen for a vibe. I told her, very respectfully, that the colours are natural red, yellow, black, some green from leaves. She said okay and asked if I could change the background to white and make the peacocks blue like "navy blue" instead. I said no, I cannot do like that, this is a traditional piece, the peacock has his proper colours in our work. She didn't buy it. Of course. I am still thinking about this. Not angrily. I understand she is from a different world. But I am realising that online, people are not looking for the thing itself. They are looking for something that fits into their already-made life. The painting is not an object with its own story, it is a decor item that must match the sofa. My question is not to complain. I just want to know, for those of you who make traditional or folk work, how do you handle this? When the buyer wants the art but does not want what the art actually is. Do you adjust and survive, or do you hold the line and lose the sale? I am torn.
buyer expectationsselling onlinetraditional art
the guy at the flea market who wanted to "help me carry" a 40 kilo paletteBeen hauling materials from the same supply place in Kalamaria for years, and yesterday some vendor who knows my face comes sprinting out of his stall all eager. Says he'll help me carry the palette of smalti I just paid for. Sir, that is 40 kilos of glass and you are wearing sandals. I told him no thanks, I've got it, I've done this a thousand times. He does not stop. He grabs one corner anyway. Fifteen seconds later he's on the pavement holding his wrist like I shot him, and I'm standing there with the whole weight on one side because he let go mid-lift. My back is going to remind me of his good intentions for a week. The thing is he meant well. That's the part that gets me. Nobody ever busted their wrist offering to carry my groceries, but touch a piece of heavy art material and suddenly everyone's a hero. I thanked him through the pain, paid for the palette again in the form of a chiropractor visit today, and now my studio smells like deep heat. I know it's not the worst thing that happened in the world today. But my knees are 45 years old and they did not need this.
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Do you still show work in places that aren't 'art' galleries?My first pieces sold in a tiny fish-market café at the edge of the old town, pinned up between the counter and the shelf of salted cod. Nothing framed the way you'd frame for a gallery, just paper and clips. A woman bought one while her coffee went cold. It meant more to me than my first proper show, I think, because nobody there had come to look at art. It just got caught in their day. These days I still do a couple of spots like that, on purpose. A surf shop, a little restaurant with its windows open to the harbour. People who'd never step into a gallery. Am I alone in this, or do some of you keep a foot in the non-gallery world too? Where was the oddest place one of your pieces ended up?
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