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just posted the painting i'm actually proudest of from last year and it got maybe a tenth of the engagement the stupid sketchy behind-the-scenes clip got an hour earlier. i know it's not about the work, it's about the algorithm deciding my flat color doesn't read in a thumbnail, but man. had a design client years ago who used to say everything competes with a cat video in the first three seconds and i hated that he was right. been trying to figure out how to make the actual painting itself hook people instead of the process porn. cropping tighter helps. showing the corner before the whole thing helps. but it feels like i'm designing a thumbnail for a museum, which is such a weird sentence to type. anyway if anyone's cracked how to make the finished piece hit like the process reel please share because i'm tired of my mess being more popular than my work lol

Funny thing happened last month. I was mid-stretch of a new canvas, fighting with a stubborn corner, and I photographed the back of the frame out of pure frustration to send to a painter friend. Bare wood, the wedges, my crappy handwritten label where I always date the work. Posted it by accident to my story before I caught myself. That image sold the painting before I ever showed the front. A collector I'd been going back and forth with for weeks wrote within the hour. Said he liked seeing the bones of it. I don't know what to do with that information. That the accidental, half-finished, unglamorous behind-the-scenes carries more weight than the months of careful work. I resent it a little. But I'm also not stupid. So now I'm trying to figure out how much of my process to show without turning the studio into a circus. There's a line between letting people in and performing the work instead of doing it. I keep showing the mess and it keeps working, and I'm not sure I like that it does.