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okay real talk, cold emailing galleries. do you actually do it? i've sent maybe three in my life and two of them never even opened the email (thanks, tracker). the one that did open it never replied lol. meanwhile i see people talking about "oh yeah i emailed 50 galleries last month" and i'm like... who ARE you. are you real. teach me your ways. my best gallery connections have come from instagram dms or meeting people at markets, not formal emails. maybe that's the way? or maybe i'm just bad at emails. what's your ratio? do you cold email and get replies or is it mostly a waste of time?

I've sent maybe twenty cold emails to galleries over the years. Got three replies. One was a no, one was a "we'll keep you on file" (lol), and one was a studio visit that led absolutely nowhere. So my hit rate is basically zero. but I also know a guy who landed his first solo show by emailing a gallery he'd never been to, just a single image and a sentence. so I can't quite quit them. what about you? ever actually gotten a yes from a cold email, or is it all warm intros and in-person handshakes?

ok who's actually had a cold email to a gallery WORK. not a "they replied a month later saying send more" that goes nowhere. like, a real show, a sale, a relationship. i've sent maybe 40 cold emails in my life. got 3 replies. 1 meeting. zero shows. feel like i'm doing it wrong or it's just a numbers game that i lose at. tell me i'm wrong or tell me your one fluke that worked

okay so I've been full-time for about eight months now and I keep telling myself I need to start reaching out to galleries properly, like not just liking their posts and hoping they notice me lol. but every time I sit down to write an email I freeze up. like what do you even say?? "here's my work, please look at it??" feels insane. I sent exactly ONE cold email back in art school and the gallerist replied with just "no thanks" and I think about it every day honestly. so who here has actually done the cold email thing and gotten a yes? what did you say? or are we all just waiting to get noticed like it's a period drama 💀 give me the real stats here

So I've been full-time for eight months now which means I've been doing all the "okay so I guess I have to market myself" stuff that nobody prepares you for in art school lol. And the thing that actually worked, the thing that got me my first real gallery relationship, was the most humiliating process ever. I spent a weekend sending 40 cold emails. Like, proper ones, with images and links and a real bio. And I got one reply. ONE. And honestly for like two days I was so embarrassed I almost didn't open it because I assumed it was a no too. But it was a yes. A small gallery in a city I'd never been to, but they liked my work and wanted to talk. That one yes turned into a group show, which turned into two commission requests from people who saw the show, which turned into enough money to pay rent for three months without panic-ordering takeout. Anyway I'm not saying cold emailing is the secret sauce, mostly it's just brutal lol. But I think sometimes we hear about the one reply and not the 39 silences. So here's my question I guess: what's the thing you tried that felt stupid or embarrassing or like it wasn't working, and then it kind of... did?

I'm preparing to reach out to a few galleries and I'm wondering about the best approach. Cold emailing feels efficient, but I've also heard some curators prefer a studio visit or a physical submission. Is a well-crafted email enough to get your foot in the door these days, or is it usually a waste of time without a personal connection or prior introduction? I'm curious about your experiences.

okay so I finally landed my first gallery showing last year and the whole process was honestly such a mess I'm still not sure I did it right. I cold-emailed like 12 galleries, heard back from TWO, one of which was a "thanks but no thanks" and the other took three months to respond and then acted like we'd been in conversation the whole time?? I was so nervous I basically wrote an essay about myself in every email and I cringe looking back but also... it worked?? eventually?? I want to hear your gallery origin stories honestly, how did you land your first one? Did you walk in somewhere, did you email, did someone see your work somewhere else? Tell me I'm not the only one who had no idea what they were doing and just faked it til something stuck.

got a cold email from a PR agency yesterday. they found my work through a show I did last spring and wanted to "help me tell my story." i was almost flattered until i read the whole thing. they specifically called out the piece i made from my brother's old work shirts and said i should "lean into the grief aesthetic" because it's "very on trend right now." also suggested i do a tiktok series about "what losing someone taught me about creativity." i stared at my screen for like five minutes. then i deleted it. i know they're just doing their job and this is how marketing works now but something about having your actual life turned into a content strategy made my skin crawl. i'm not a brand. i'm not a grief influencer. i'm just someone who makes things because i don't know what else to do with the weight. anyone else getting these? the ones that make you feel like a product instead of a person?

finally cold-emailed that artist whose work i've been following for years. the one whose collages made me want to start tearing up my own paper. nothing fancy, just said her piece about abandoned buildings in detroit changed how i see negative space and thanked her. she replied in like four hours. wrote back a real paragraph. i've been walking around the apartment holding my phone like an idiot. small thing but it's not small. sending the email was harder than any brushstroke i've made this month.

Okay so I've been telling myself for months that I'd approach some local shops about carrying my prints and cards, just small ones, the cute plant shop on my corner, a bookstore I love. And I kept chickening out because sending a cold email with prices feels so much scarier than just posting on Instagram where people come to you. But last week I finally just walked into the bookstore with a little portfolio and asked if they had five minutes. The owner was so nice she almost made me cry?? She said yes on the spot, picked four designs, and I spent the weekend hyperventilating over formatting a proper invoice. Sent it this morning. Then my partner found me on the kitchen floor and I had to explain that no I wasn't sad, this is just what success feels like apparently. Anyway if anyone else has done the wholesale thing for the first time, how long until you stop feeling like you're going to get caught doing something you're not supposed to?? Asking for a friend who is me.

Anyone else had a gallery go totally cold after acting super interested? I had one last year where the owner literally told me my landscapes were "exactly what we need" and then... nothing. I followed up twice, polite, just checking in, and got radio silence. Still not sure if I should have pushed harder or if that was my answer. What's your cutoff point? How many follow-ups before you take the hint and move on?

my first proper gallery show happened because a curator DM'd me on instagram of all places. felt like winning a lottery i didn't enter. but i've also got friends who spent years emailing, walking into spaces with portfolios, doing the full hustle. curious how it went for you, did you land your first show by reaching out or did someone come to you? feels like everyone has a different story and i'm trying to figure out if the cold approach even works anymore lol

I got my first gallery by walking in off the street with a portfolio case, which today people act like I'm confessing to something embarrassing. But I walked in, asked if I could show the director my work, she had ten minutes between meetings, and she took me on. I know it's not the usual way now, everything is email, submissions, Instagram DMs. But I also know artists who've done it recently and it worked. So I'm asking: did you ever just walk into a gallery cold and get somewhere with it? Or is that completely dead and I'm just old? Me: Lyon, 2008, walked into a small gallery in the 1st, came back three days later with paintings. Stayed with them five years.

when you're trying to get into a gallery for the first time, do you email them first or just show up with your work? i've done both and honestly the walk-in worked better for me but i think i just got lucky with the right person at the desk. email felt like throwing things into a hole. i walked into this one spot with a small mixed-media piece in a tote bag, basically sweating, and the owner came out and we talked for 20 minutes. didn't get in that time but she remembered me later. the emails i sent that same year i couldn't even tell you if anyone read. what's your move? have you ever had a cold walk-in actually go somewhere?