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People keep asking me how I sell paintings, and they seem disappointed when I tell them it's not the social accounts. I run a modest Instagram for the studio, maybe 4,000 followers, and it's pleasant enough. But the collectors who have actually commissioned work from me over the past few years nearly all came from my newsletter. The plain text one. No templates, no design, just a note every month or two about what's on the easel and which pieces are about to be released. I started it back in 2016 out of frustration, because I was tired of watching a carefully composed post disappear into the feed after an hour. Today it has 700 subscribers. Last year three commissions and two gallery introductions came directly from those emails. That's a better conversion rate than every platform I'm on combined, by a wide margin. The social accounts are fine for visibility and for students finding my classes. But if you want someone to spend real money, you want their inbox, not their feed. The feed is a hallway. The inbox is a sitting room. I'd rather sit with seven hundred people than wave at four thousand.

I had a small crisis in the studio yesterday that I'm still turning over. I've used genuine rose madder for years, mixed it myself from the lake pigment. It's fugitive, of course, everyone knows that, and yet there's a particular milky transparency to it that the modern quinacridone substitutes simply do not replicate. I've been rationing my last tube like it's contraband. Then I stopped and asked myself what I'm actually doing. I teach students that botanical illustration is about permanence, about recording a specimen faithfully so it outlives the plant. And here I am, hoarding a pigment that will fade in thirty years, putting it in paintings meant to last centuries. It's a bit absurd. Sentiment dressed up as craft. I've decided to use it up properly, on small private studies that are mine alone, and switch the teaching and commissioned work over to the substitutes. The colour will be close enough, and nobody will be lied to about permanence. But I do find I'm oddly reluctant to open that final tube. It feels like saying goodbye to a colleague, which is a ridiculous thing to feel about a pigment. Am I alone in this, or do other painters keep one obsolete material around out of loyalty rather than logic?

i spent like three years trying to do instagram right. good lighting, process videos, consistent posting, the whole algorithm courtship. and it got me... some likes from other artists. nice, but nobody buying. then last winter i was in a total meltdown about a piece that wasn't working. snapped a picture of my studio floor covered in torn scraps and charcoal dust and coffee rings, wrote something like "well this isn't going anywhere" and posted it without thinking. that one post got more replies than anything i'd done that year. two people commissioned work from it. so now i just send the ugly stuff. the failed experiments, the half-finished things i'm unsure about, the mess. i think people want to see the struggle, not the finished product. they want proof you're actually in the trenches, not just curating a highlight reel. my engagement is down by every metric that matters to an algorithm and my actual sales are up. make it make sense.

A friend from years ago asked me to paint her daughter's portrait for her 18th. I said yes at €600, already half what I'd charge a stranger for a 50x60cm oil on linen. She's a friend, fine. Then the emails started. "Could you do it from these five photos instead?" "Actually she's wearing a different dress now, can you change the colour?" "Her hair is shorter than that photo shows." "My mother thinks the background should be lighter." I repainted the face from new reference, adjusted the dress twice, scraped and repainted the background. All told I probably spent close to 25 hours on a painting that should have taken maybe 12. At my usual hourly rate for commissioned work that comes out to about €24 an hour. My assistant, who stretches canvases, makes €16. So I earned roughly the same as the person who stretches my canvases, for a job that required twenty years of training. The friend was happy. The daughter cried when she saw it. Beautiful moment. I don't regret it exactly. But I sat down afterwards and did the math and realised I'd basically given her a €1,200 painting plus a free workshop in how to manage an artist. Never again without a contract that says: one reference, one revision, anything beyond that is a new fee. Curious if anyone else has a number attached to the "learning experience" of a commission that ran away from you.

I've been using Arches 140lb cold press for nearly twenty years. It was reliable. You knew what you were getting. That block of paper I opened this morning has sizing so uneven the paint is pooling in patches on the first three sheets. I'm not talking about a minor inconsistency. I'm talking about washes that lay down flat in one area and bead up like wax in another. I wrote to them a few months ago about a different batch and got a polite form letter suggesting I might be using too much water. Which, no. I know how much water I'm using. I've been doing this long enough to know the difference between a technique problem and a materials problem. I've already switched to Fabriano Artistico for my commission work. I didn't want to. I liked Arches. But I can't keep fighting the paper. If anyone else has noticed this I'd be curious, though I suspect most people just adapt and don't say anything.

I keep almost not posting this because it feels small, but my mom pointed out it's the whole point so here I am. Someone found my work on instagram (which still feels fake to say, like who is out there FINDING my work) and commissioned a little painting of their dog. Not a friend, not a friend of a friend, a total stranger. And the money from it covered my groceries this week, which I know sounds like nothing but it's the first time I've paid for food with art money and I cried in the checkout line at Aldi. Like actually cried. Over frozen vegetables. The dog was a corgi named Mabel and she had this ridiculous grumpy face that I fell in love with. I spent three days on a 8x10 and I keep thinking about how her person is going to hang it in their house somewhere and think of her. Meanwhile my landlord just emailed about rent. Life is so funny like that. One door opening while another one is standing there with its hand out. Eight months into this full-time thing and I'm still mostly terrified but days like today I think it might actually work? Anyway if you've ever wondered whether the small wins count, they do, they're the only ones that have kept me going some weeks.

I've been painting seriously for about seven years now and I've still never had a real gallery show. I do the local art fairs, sell a couple pieces a year, and honestly that's been fine for me. But I'm starting to wonder if I'm leaving something on the table by never even trying. For those of you who've done it, how did your first gallery show actually happen? Did you cold email, know someone, have a friend who knew a friend? And be honest, was it worth the effort? I hear so many stories about commissions taken, work sitting unsold for months, weird contract stuff. Sometimes it sounds like a dream and sometimes it sounds like a part-time job nobody pays you for. My sister keeps telling me I should just start emailing small local galleries with photos of my work. She makes it sound so easy. I keep thinking they're going to see my stuff and wonder why I wasted their time. Tell me I'm wrong, or tell me your story. I want to hear the real ones, good and bad.

Got a commission for a plaza in an office park that emptied out during covid and never really filled back. Fourteen floors of glass, maybe thirty cars in the lot. I welded the figure anyway because a job is a job. It's a standing form, steel, about eight feet. The leg-to-hip joint has bothered me since the second day. Structurally it's fine, it'll outlast the building. But the bead sits heavier than I wanted and I keep telling myself nobody will get close enough to care. Then I drive by and I stop the truck every time. I know the answer. I know it's grinding it out and redoing it. I've told apprentices the same thing for thirty years. Just haven't pulled the trigger yet, and it sits in the shop mocking me while the plaza waits for a piece nobody's going to see anyway. Maybe I'm just looking for a reason not to cut into it. Or maybe the real reason is I know once it's right I won't have an excuse to keep driving by.

I'm not good at pricing what my time is worth and I know it. Married couple wanted a limestone piece for their garden. Simple shape, clean lines, nothing fussy. I quoted $6,000 thinking that was plenty. 80 hours later I'm doing the math. Block of limestone was $1,100. Delivery of the block was $300 because it had to come on a flatbed. The chisels I wore down and replaced, maybe $150. Then the base I fabricated to mount it, another $200 in steel. That's $1,750 in costs. Leaves me $4,250. Divided by 80 hours, that's $53 an hour before taxes. Not terrible for a sculptor maybe but I'm not a young man and my body feels those hours now. The thing is they were happy. They paid without blinking. So I left money on the table and they'd have given me more. That's on me. I don't know how to fix this. I've been doing this long enough I should know what I'm worth. But I still anchor low and feel guilty asking for more.

i've been working on this portrait commission for two weeks. today she sends me the "final reference", it's one of those apps that smooths everything into plastic. no pores, no shadows under the eyes, the nose is literally a different shape. she looks like a sim character. i don't know how to tell her that i can't paint what isn't there. that the thing i'm actually good at is catching the light on somebody's actual face, the uneven bits, the way one eye is slightly smaller. that's the whole point of spending hours on pastel portraits instead of just running her photo through the same filter she already used. i said i'd send her some progress sketches this week and i'm dreading it. probably going to do a version that's technically accurate and a version that looks like her filtered face and let her pick. which feels wrong but i don't have the words to explain why.

Just had the weirdest one. A collector found me through a gallery friend, saw my charcoal work on Instagram, wanted a large piece on commission. I quoted $1,400 half up front, half on delivery. We agreed. Six hours. That's all it took. Six hours of actual work and it's honestly one of the best things I've ever made. Every mark landed, nothing fought me, the whole thing just came out of me like I was taking dictation. And I sat there after they picked it up feeling like I'd robbed them. $1,400 for six hours. That's $233 an hour and my brain short-circuited on that number for two days. I've sold pieces that took me 40 hours for less than half that. The thing is I know the hours don't matter. The years of bad drawings matter. The self-teaching and the burnouts and the figuring it out alone matter. But I still couldn't shake it. I almost messaged them to say "hey that was actually fast, want me to add more?" Like I'd been caught cheating. My therapist asked what I'd have charged if it took 40 hours and I said the same, and she said "so which one is the fraud, then?" and it broke my brain a little. I don't know who priced the honest one. I just know I can't keep pricing by my own suffering and calling it integrity.

Okay so I finally caved and paid $60 for a feature from one of those big art accounts that posts "emerging artists" to their 50k followers. Figured it'd be my big break you know, get some eyes on my stuff that aren't just my mom and the same 12 people who like everything I post. The post did get decent likes. My follower count went up maybe 40 people, and I got three follows from accounts that look suspiciously like the same kind of account. And zero actual inquiries about my work. ZERO. Not even a "do you do commissions" message. I spent $60 to get an audience of people who apparently scroll past art the way I scroll past ads. Meanwhile last week I posted a video of me just cutting paper for a frame and that got more actual comments and DMs than anything in months. Like literally cutting paper. Me being mildly annoyed at a crooked mat knife. I'm not saying shoutouts never work for anyone, clearly they do for some people, but I think I finally get that followers aren't the same as people who buy things. The folks who buy my stuff are the ones who've been hanging around my tiny account watching me paint the same window for three months. They feel like they know me. A stranger seeing my work in a feed of 30 other artists is not that. Anyway I'm $60 lighter and slightly humbled. Anyone else had a paid promo flop or is it just me 😭

Still sitting in the corner of the shop. A five-foot chunk of Indiana limestone I took on six years ago. Customer wanted a figure, paid half up front, then disappeared. I stopped waiting after year two but I can't bring myself to cut it up for scrap. Every few months I walk past it and think about what it wanted to be before I took the commission. I knew better. You never take on work you don't believe in just because the money's good. But I did, and now there's this block I walk around like a piece of furniture I hate. Anyone else got a piece like that? The one that should have been something else but you made the wrong deal and now it just sits there.

I got a commission last year for a new piece at a decent European museum. 12k seemed like real money when I signed. Then I priced the steel, the timber, the electronics for the sound element, the rented van to haul it all, the two assistants I had to pay properly because I'm not an exploitative prick. By the time the thing was built and installed I'd spent about seven and a half. The rest covered four months of my life. I ate it because the work was good and I wanted it to exist and I'll probably do it again. The math never works if you count your own time. You have to not count it. That's the trick. You make art because you're compelled to and you finance it however you can and you pretend the hours don't exist. But sometimes late at night you do the math anyway and it's genuinely funny how bad it is. Like actually funny. I laughed out loud when I worked it out. Younger artists ask me how to price things. I tell them charge more than feels comfortable and then double it. Then I watch them not do that and I understand completely because I also don't do that.

my first gallery show, I was so desperate to be taken seriously I signed a contract that locked me into giving them 60% on everything for a year and let them hold my work for 90 days after the show ended. didn't even read it properly, just wanted them to like me. should've walked out the door. 60%!! I was making like $200 a painting then. what's the thing you signed or agreed to that you look back on and can't believe you did? a commission with no deposit? letting someone keep your work "on consignment" for way too long? tell me I'm not the only one who said yes when I should've said absolutely not.

I quoted a 2m x 1.5m floor commission for €2,800 last spring. Client loved it, paid in two installments, no drama. Then I actually sat down and counted the hours after delivery. Between the cartoon, cutting and fitting the smalti, sourcing the stone, grouting, and two site visits, I was at 180 hours. That's €15.50 an hour before you subtract materials, which ran me about €400. So closer to €13 an hour for a piece that'll be walked on for decades. The killer is I couldn't have done it faster. That's the honest part nobody wants to say out loud. The work is the work. You can't rush setting a thousand tesserae and have it hold up in a floor. I keep going back and forth on whether to raise my rate for the next one and risk losing the commission, or stay where I am because at least the work comes in. My therapist friend says I should raise it. The landlord says I should raise it. My hands say they'd like to not be ruined by sixty for €13 an hour. Anyone here actually broken through on the price and kept the clients, or is this just what it is for hand-work?

I had a woman contact me last month about a commissioned still life. Small, maybe 40x50cm. We went back and forth on composition. She wanted a particular arrangement with her grandmother's blue vase and some dried flowers. I gave her a price, €1,200, which is already low for my work and I know it. She wrote back saying she'd found something "similar" on Etsy for eighty euros and could I match that. I told her I couldn't, and that she should buy the Etsy one. She seemed genuinely surprised. I think she expected me to negotiate, or to explain myself, justify my materials, my hours, my training. But I've done that dance before and it never ends well. You explain your process to someone who thinks paint comes out of a tube and onto the canvas in twenty minutes, and they still think you're ripping them off. So I just said no, politely, and wished her well. She came back three days later and agreed to the €1,200. I almost didn't take the commission. Part of me wishes I hadn't. But the work itself is interesting, the vase really is beautiful, and the dried flowers have this warm ocher colour I want to paint. So I said yes. I'll do the painting. But I'm still annoyed at myself for feeling like I have to be grateful that she "chose" me after pricing me against a mass-produced thing on the internet.

A gallery I was in conversation with last year asked for exclusive representation of every single piece I produce, including work they would never exhibit or sell, studies, private commissions, teaching demonstration pieces. I told them no, and the conversation ended rather quickly. Has anyone else run into this kind of exclusivity clause? Where do you draw the line? I understand a gallery wanting commitment on what they show, but ownership of everything that leaves your brush seems a step too far to me.

I've been fighting against reels for like two years now. Kept posting finished paintings, good photos, decent lighting, the whole thing. Getting maybe 40 likes and a sale every other month. Last week I was in a rush and just propped my phone up and filmed myself blocking in a sky for about 90 seconds. No editing, no music, just the sound of brush on canvas and me muttering "that's not gonna work" under my breath. Threw it up with a one-line caption. It's at 12k views. I got three commission inquiries. I don't know whether to be thrilled or annoyed that the thing that finally works is me looking like a mess in real time instead of the polished photos I spent actual hours on. But I guess I'm making more videos now.

Did the Christmas market circuit again this year, first time since before the lockdowns, and I forgot how much you learn from standing behind a table for eight hours. Two years of posting online, chasing the algorithm, reels and carousels and all of it. And then one Saturday in Galway an aul wan picks up a print, holds it at arm's length, squints, and says "that's nice, is it from a photograph?" and I'm explaining linocut to her and she buys it and tells me her mother had a hare in the kitchen. That's the whole job. That exchange. Can't get it from a screen. The thing I'd forgotten is how much the actual conversation sells. People don't buy prints standing in a cold hall, they buy the story you tell them about the block and the carving and the bad weather that put the heron in it. I sold more from the table in one day than a month of good posts. Not because the posts are wrong, but because there's no substitute for a body in front of the work. Still, the online crowd is what finds you the gallery people and the commissions. So it's not either/or. But sure, there's a reason I keep the stall. It's the only place the work gets a real reaction instead of a like.