The edition math nobody talks about: €220 for a 30-edition etchingI finally did the real math on my last edition and it's worse than I thought. Thirty prints, edition of 30, sold at €220 each. Sounds fine until you count what's actually in it. The plate took me six weeks of drawing and biting. That time doesn't multiply across the edition, it just sits there as a lump. Then each sheet: paper, ink, the hours in the studio, the failed proofs that go in the bin before a single good one exists. Two plates cracked before I got one to bite right. So €6,600 gross on the edition. Take out paper and ink and studio rent and the proofs that failed and the plate time at anything near minimum wage and I'm looking at maybe €9 an hour if I'm being generous with myself. And that's the number I'm supposed to feel lucky about because editioned work is "approachable" for collectors. What I can't figure out is where the line is. Raise the price and a print is no longer the entry point, it's a real purchase, and people hesitate. Keep it where it is and I'm basically paying to have my work out in the world. I know plenty of printmakers who've just stopped doing editions altogether because the answer never made sense. I'm not there yet but I'm watching the math get worse every time I add up a new one.
editionspricingprintmaking
Sold the edition of 25 for €900 and ate the entire cost of the plates myselfI just finished an edition of 25 screenprints that took me four months from the first drawing to the last pull. Copper plates, inks, paper, the studio time, the proofs I rejected along the way. Sold the whole edition to a gallery for €900, which sounds fine until you do the real math and realize the materials alone were close to half that, and the gallery takes 50% on top. So I made 25 objects by hand and I think I netted something like €6 an hour. The gallery is happy. The collector is happy. I'm the only one who knows the number. The part I keep turning over is that I priced it like a print. Like the edition makes it cheap, because it's a multiple, because the original is the plate and the prints are just copies of it. But each one of those copies took my hands on it. That logic is from an old world where printmaking was a reproduction tool, not a primary medium. I keep selling work on a pricing model that was built for something printmaking no longer is, and I don't know if I'm too scared to break it or just can't figure out what the new number should be. I raised the price on the next edition by €300 and I'm already scared nobody takes it.
editionspricingprintmaking
Priced a 12-print riso edition at €45 each and the math only worked because I didn't count my own timeJust finished pricing a risograph edition, 12 prints, two colors, and I landed on €45 each. The math is fine if you count paper, ink, the masters, the studio time. But I didn't count my time in it at all. I never do. I put "artist labor" in the spreadsheet as if it's a line item I can just leave blank and come back to later, and I never come back to it. It's a weird thing with editioned work specifically. With a single painting I can at least pretend the hours are the point. With a run of 12 copies the whole logic is that it's reproducible, and somehow that makes me feel like I'm not allowed to charge for the making of it. Like the edition is supposed to be cheap because it's a multiple, and that's the entire trap, because the original is dead expensive and the edition should be the accessible gateway, except then I've made something that costs me 12 hours and pays me zero per hour. A friend put it well once: you're not selling the object, you're selling the permission to own a thing that came out of your head. The paper is nearly free. I should try actually believing that before the next one.
editionspricingrisograph
The collector who asked me to sign my edition of 50 "to keep it special"A collector bought one of my prints at the studio open day, then emailed asking if I'd sign it "individually" because "an edition of 50 feels a bit mass produced." I had to explain that the edition IS the work. The number is not a compromise, it is the point. Fifty prints that are one image, one decision, repeated until they stop being copies and become something else. He wrote back, "Oh, so it's like a limited edition." Yes. That is exactly what it is. That was always the whole thing. I spent ten minutes afterward staring at my own screenprint like I had to defend it from its own buyer. Maybe I should start answering the question with "would you say that to a writer about their print run?" I don't know why the edition makes people so uncomfortable. As if the multiple is somehow less honest than a unique object. As if there is a true original hiding somewhere and the rest of us are just photocopying. Anyway. He bought it. I think he still believes he got a discount version of a real artwork. Let him.
collectorseditionsprintmaking
Priced an edition of 40 at 45 each and I don't know if that's a real numberI have a screenprint edition of 40 sitting here, three colors, on Fabriano Rosaspina, and I put 45 euro on each one. The math is not the problem. Paper, ink, the screens, the hours pulling them, all of that I can count. The problem is the 40. If I print 40 and sell 12, I have 28 in a flat file and I've effectively priced the 12 at 150 each, only nobody paid that and I can't say it out loud. There's a whole historical logic to this, the print as the democratic multiple, the cheap image for the many. I believe in it. I also believe the rent in Kreuzberg does not care about my beliefs. So I keep the price low to honor the idea and then I quietly resent every person who buys one, which is a strange way to run a practice. What I actually want to know is whether any of you price the edition as a whole and not the single sheet. Like, the edition is one object with 40 faces, and the price should carry the unsold ones. I've never seen anybody say this in a way I could use. Maybe because it sounds like an excuse. 45 feels either honest or cowardly and I genuinely cannot tell which. It's been three weeks.
editionspricingprintmaking
I count my editions by listening to my own heartbeat. That's not a metaphor, it's a method.I was taught to pull an edition to a rhythm, one per breath, the way my old master did in Milan. But the breath thing never worked for me, I sped up, I got sloppy. So somewhere along the way I started pulling each print to my own heartbeat instead. Not counting, just feeling it in my chest and timing the pull to it. It has genuinely ruined me for standard editioning. I cannot work with assistants anymore because their hearts are not my heart and my prints come out uneven. Which is probably the whole point, if I think about it too long, which I do. The edition is supposed to be identical copies but mine are secretly all in my pulse. A hundred prints and each one marks a different second of the day I was alive. Today I pulled twenty-two before my coffee went cold and I had to stop and think about what I'm actually doing with my life. Not the work. The method. Are any of us doing anything else.
editioningprintmakingstudio habits
My edition prints are technically perfect and I hate themFinished an edition of twelve etchings this week and every single one is a clean pull. Registration on point, ink consistent, not one bitten edge. I should be pleased. Instead I'm staring at the stack feeling like I made a photocopy of a painting I never actually made. I know printmakers are supposed to chase the perfect run. But the ones I actually care about in my own collection are the failed proofs, the ones where the plate was over-inked or the paper shifted a hair. You can see the hand in those. The edition of twelve is just a document. I'm wondering now if the whole edition is the wrong unit for me. Maybe I want to keep the plates alive, keep pulling until something breaks, and let the differences be the point. Repetition as the subject, not the obstacle. That's the theory anyway. The practice is that I have twelve identical prints and they're boring me. Anyone else hit this wall where doing it right kills it?
editionsprintmakingprocess
The edition where every single print has the same faint registration ghost and I can't decide if it's a flaw or the actual pointI pulled an edition of screenprints this week, four colors, nothing complicated, and about halfway through I noticed the same faint ghost of the first layer showing up in the same spot on every single sheet. Not a misprint exactly. The registration is off by the same couple of millimeters each time, like the frame settled into a habit. Part of me wanted to scrap the lot and start over. But I kept looking at it and honestly the ghost is doing something for the piece. It reads like the image has a memory of itself. Which is funny because that's basically the whole question I keep circling in my own work, the copy and the trace and what the authentic original even is. And here it is, accidental, in forty identical sheets. I haven't decided yet. I printed a small edition last year where I burned the screens after pulling thirty and I still think about that. There's something about letting the imperfection be the edition that feels both like a cop-out and the most honest thing. Anyway. The work is leaning on it. Or I'm rationalising it. Hard to tell from inside.
editioningprocessscreenprint
The edition I ruined by being too carefulI spent two days this week trying to keep an edition consistent and I hate every single print. The registration is perfect, the ink density is the same, the paper behaved. And they're dead. Completely dead on the page. I think I've been doing this long enough that I should know better. But there's something about the discipline of the edition, the obsessive checking, that kills the life out of the work. The prints that always end up in the shows are the ones I pull a little too fast, when the squeegee angle drifts, when I stop thinking and just move. I lined the dead ones up on the floor this morning. Thirty-two perfect, identical, worthless little objects. It should be the opposite. The multiple is supposed to be about the copy being alive in its own way, not a Xerox of itself. I keep telling people that. Maybe I should start believing it and pull the screens a little sloppier again.
editionsprintmakingprocess
The gallery editioned my prints wrong and now I'm the one apologisingSpent three weeks pulling a six-colour screenprint edition of 40. Zinc white over a warm grey, the registration had to be perfect or the whole thing read as mud. Got them all numbered, signed, wrapped in glassine. Then the gallery calls, cheerful voice, to tell me they've sliced the margins down to fit their standard 50x70 frames. Every sheet. My margins. Gone. So now the image sits flush to the edge like a cheap poster, and I have to write to 40 people and explain that the edition they bought is technically a different object than the one I made. Half of them won't notice. The half who notice are the ones who'll never buy from me again. The thing that's actually eating me is that I can't decide if I'm furious about the work or about the fact that I said thank you when they told me. I heard myself do it. Thank you, of course, no problem at all. Printmaking is supposed to be the medium where I control the exact specifications. The whole point. Same plate, same paper, same pressure, repeatable, documented, honest. And it still only takes one person with a paper trimmer and a tidy idea of what a frame looks like.
editionsgalleryprintmaking
I quoted 900 euro for a 3-colour screenprint edition and then sat down and did the mathsSomeone asked me for an edition of 30, 3 colours, on Fabriano Rosaspina, 50x70. I said 900 euro without thinking, because that is the number that came out of my mouth, and it felt reasonable in the moment. Then I went home and actually counted. Paper was 210. Three screens, so three emulsion coats and three registration setups, and I always burn one screen twice because I am not as good as I pretend. Ink is nothing, maybe 40. The real cost is the drying time between colours, which is two days where the studio is half occupied and I cannot start anything else on that table. Plus the edition does not come out at 30. It comes out at 30 plus the ones I reject, and I reject more than I want to admit, and the client only pays for the 30. So 900 is roughly 11 euro an hour if nothing goes wrong. It always goes a little wrong. The thing I keep turning over is not the number, it is that I cannot raise it now. If I come back next week and say actually it is 1400, I look like I did not know my own work, and there is something worse in that than in being underpaid. So I am eating it. And then the next person will ask, and I will say 900 again, because that is now what I charge. I know the correct answer is to have a price list and stand behind it. I have a price list. I just do not believe it when I say it out loud. Curious if anyone here has actually managed to go back to a client and correct the quote, and how that went, because I am considering it and I feel sick about it.
editionspricingscreenprint
Priced my etchings by edition size and realized I've been charging per hour all wrongI did the math on my last edition of 12. Each print took about six hours of actual work, plus plate prep, plus the failed states I pulled before I got the one I kept. I used to price per piece based on time and materials alone, which meant each print was maybe €180 and I was basically paying myself to make work for people to frame and never think about again. Then I flipped it. I priced the edition as a whole, sold the run of 12 at €380 each, and the margin came out to more than my screenprinting gigs pay per week. Same hours, same copper, same ink. The only difference is I stopped pretending the value lives in the labour and started charging for the fact that there are only twelve of something in the world. Feels almost dishonest. Scarcity doing work that my hands should be doing, or that my hands ARE doing and I just refused to name it. Still not sure where the honest line is between "this took me time" and "only a few of these exist and you can't have one unless you pay." But I'm not going back to per-hour pricing either.
editionspricingprintmaking
An edition of 30 got its first red dotSomeone at the group show in Berlin bought the whole first edition of that screenprint I keep saying I'm done with. All thirty. Not one, the lot. The curator asked if I'd consider printing more and I said no, which felt like turning down a favour but I meant it. The whole point of the piece is that it's finite, that the edition closes and the image becomes something only a few people get to hold. If I reprint it, the thing collapses into exactly what it's about. It's a small sale, really, the money barely covers the month. But the idea held. That's the part I keep turning over. I spent years making multiples and feeling like that made the work lesser, not serious. And now the scarcity is the work. Shouldn't have taken me this long to see my own medium. Anyway. Thirty prints out in the world with my signature and a number. Feels like releasing birds, honestly.
editionsprintmakingselling-art
A gallery took 50% and I still haven't adjusted my studio prices to absorb itFound out last week that the gallery I show with in Berlin takes 50% on editions. Not prints sold through them, editions. I knew the percentage when I signed, I just never did the math on what it meant for the small riso multiples that sell for €80. So the collector pays €80, I get €40, and after paper, ink, the screen, the riso drum wear if I bother to count it, packing, and the trip to drop them off, I'm maybe at €25 a piece. Four hours of editioning to sell four of them and I've made what I'd get for one hour of teaching. The stupid part is I keep pricing as if the gallery cut doesn't exist. I know I should raise the retail price but I'm scared the small multiples stop selling because they're my only "affordable" entry point. So instead I just quietly resent it every time I drop off a batch. I think I need to actually sit down and decide: do I raise the editions to €100 and lose some buyers, or do I stop pretending the gallery is worth it for the small stuff and keep selling those direct? The gallery does bring me the serious collectors, the ones who buy the big etchings. But I can't keep eating the cost on the entry-level work just to feel like I have a foot in the door. Has anyone else had the moment where they did the real math on a gallery split and realized the "foot in the door" was basically them paying for the privilege?
editionsgallery-splitsprintmaking
I counted my prints today and the math made me uncomfortableSpent the morning editioning a screenprint, edition of 40, and I kept a tally of every proof I pulled before settling on the good ones. Fourteen proofs. Fourteen almost-finished prints sitting in a drawer that no one will ever see, and I caught myself thinking about how thrilled I'd be to find a stack of rejected proofs by someone I admire. But mine are just... failures. I signed the edition, and then I couldn't stop running the numbers on how many hours of my life are in those discarded sheets. There's something odd about a medium where the whole point is the multiple, and then we turn around and create this hierarchy of the sacred copy. The artist's proof, the edition, the sketch, the one that got away. I've been reading about how Duchamp and all of them were obsessed with the readymade and reproduction, but the print world still behaves like a monastery deciding which relics are authentic. I don't know. Maybe I should have titled the drawer. Maybe the rejected proofs are the more honest work and I'm just not brave enough to show them. Does anyone else keep their near-misses, or do you destroy them?
authenticityprintmakingprocess
The plate goes through the press 40 times and I still can't decide which one is the real oneTomorrow I have to deliver an edition of 40 and I've been sitting with them spread across the floor since Tuesday, all of them technically identical, all of them slightly not, and I genuinely cannot tell you which one is the print. There's a smudge on number 17 where the paper slipped, and honestly it's the best thing in the edition, and I'm going to have to pull it because the whole point of an edition is that the 17th is the same as the 3rd. This is the thing I keep coming back to and it never resolves. I make multiples for a living, I believe in the multiple, I teach the multiple, and every time I finish an edition I want to keep the ugly one. The mistake is the only one that's mine. The other 39 belong to the plate. There's a corner of the studio where I stack the rejects, and it's grown into the more interesting pile. I should probably stop calling it the reject pile. I don't have a clean resolution for this. I just want to know if the rest of you who print feel it too, or if I'm romanticizing a slipped sheet of Somerset because I have deadline nerves and no sleep.
editionsetchingprintmaking
Pulled an edition of forty and every single one came off the block cleanThere's a proper black magic to the first pull of an edition. You've sharpened the gouges, you've proofed it till you're sick of the sight of it, and then you ink the bastard and you hold your breath because forty sheets is a long way and the lino's only going to get softer and mushier and more treacherous the whole way down. Anyway. Forty prints off the whale mooring block today, every last one clean. Not a dry spot, not a slip, not a bit of the fine line work packing up. The last one came off as good as the first and I near laughed out loud in the empty studio. The dog looked at me like I'd lost the run of myself entirely. There's a lot of the job you can't control, sure. Paper that decides to cockle on you, ink that goes off, a Tuesday. But that one hour, that run of forty, that was mine. Nobody else's. Felt like the whole craft thing was worth a damn today.
linocutprintmakingsmallwins
The edition finally pulled clean start to finishTwenty-four prints in an edition and not one of them with a bald spot or a jagged edge. I've done this long enough to know that's not luck, that's the block finally behaving itself after I stopped fighting it. Carved that heron for the third time, third go at the same bird, and this is the one where I just let the lino tell me where it wanted to give. Sounds feckin' mystical writing it out but that's genuinely what it is. First forty prints all had this one spot on the wing where the ink was shy. Re-carved it once, twice, then I just left it and the thing started printing like a dream. Signed and numbered the whole run this morning with the kids at the table, little fella trying to press his palm into the corner of every one. Had to tell him no about forty times and he still got one. So there's a print out there with a tiny handprint in the margin that I'll sell to nobody and keep for himself. Grand. Anyway. Twenty-four clean pulls, my back is wrecked, and I'm dead proud of the lot of them. The bird finally earned his keep.
editionlinocutprintmaking
Sold the last one of the edition at the market and had nothing left to pack upRan the edition of the heron prints down to the last one today and the fella who bought it was the first person all day who didn't try to haggle. Just handed over the cash and said "that's for my mother, she loves the birds." Fair play to him. Nice way to finish the stall, walking home with an empty tube and a bit of a bounce in the step. Some days you sell one, some days you sell nothing and you'd swear the dog was looking at you sideways for it, but today the whole run's gone and that's a good feeling all round. The mother in question better like the print now, that's all I'm saying. 🌟
editionmarketprintmaking
the gallery that wanted me to do editions, and I said noEarly on, a gallery told me my work would sell better if I made editions, numbered prints, multiples, something they could move more of. I understood the logic, but cyanotypes are so much about the single moment, the sun that day, that particular seawater, the way the paper dries. I couldn't make myself do it. I said no and walked away, and it took me a while to feel sure about that decision. What's the thing a gallery asked you to change about your work that you wouldn't, or maybe should have, and how did you know?
boundarieseditionsgallery-outreach