I paid for a shoutout from a 50k art account and it did basically nothingOkay so I finally caved and paid $60 for a feature from one of those big art accounts that posts "emerging artists" to their 50k followers. Figured it'd be my big break you know, get some eyes on my stuff that aren't just my mom and the same 12 people who like everything I post. The post did get decent likes. My follower count went up maybe 40 people, and I got three follows from accounts that look suspiciously like the same kind of account. And zero actual inquiries about my work. ZERO. Not even a "do you do commissions" message. I spent $60 to get an audience of people who apparently scroll past art the way I scroll past ads. Meanwhile last week I posted a video of me just cutting paper for a frame and that got more actual comments and DMs than anything in months. Like literally cutting paper. Me being mildly annoyed at a crooked mat knife. I'm not saying shoutouts never work for anyone, clearly they do for some people, but I think I finally get that followers aren't the same as people who buy things. The folks who buy my stuff are the ones who've been hanging around my tiny account watching me paint the same window for three months. They feel like they know me. A stranger seeing my work in a feed of 30 other artists is not that. Anyway I'm $60 lighter and slightly humbled. Anyone else had a paid promo flop or is it just me 😭
art marketingpaid promotionsmall account
the gallery that wanted to pay me in "exposure", but specifically told me the dollar amount of what they'd normally charge for that exposurei still think about the gallery owner who spent twenty minutes telling me about their "exposure package" and what it would normally cost an emerging artist, as if i was supposed to be grateful they were waiving the fee i'd never have paid in the first place. what's the most creative payment offer you've gotten from a gallery? i'll start, someone once offered me a split where they'd take 60% AND i had to cover my own materials. when i blinked they said "think of the foot traffic."
gallery-outreachhorror-storiespricing
Sold a piece in a group show last month and the gallery took 50% and I'm still trying to decide if that's normal or if I got fleecedSo I had a watercolor in a group show at this small gallery downtown, nice space, good foot traffic, I was genuinely excited to be in it. It sold opening night, which felt amazing for about ten minutes until I did the math on my take-home. They took 50%. Half. And I get it, they have overhead, they promoted the show, they poured the wine, whatever. But I walked away with $175 on a $350 piece and I spent差不多 two weeks on it. That's like... $12 an hour if I'm being generous to myself. And I had to frame it myself too. I texted my old professor from school and she was like "yeah 50% is standard for emerging artists in that kind of space" which made me feel both better and worse somehow?? Like oh great so this IS the deal, I'm just supposed to accept that half my labor disappears because someone else has a storefront. I don't know. I'm not trying to sound ungrateful, the sale itself was validating. But I keep thinking about how many more hours I'd have to work just to make rent off that kind of split. My partner was like "well now you have a gallery relationship" and I'm like ok cool but the relationship doesn't pay for my gouache tubes lol. Anyway. For those of you who've been doing this longer, do you just build the commission into your pricing from the start? Do you negotiate? Or is 50% just the price of entry and I need to shut up about it?
commissiongalleriespricing
Opened the kiln this morning and the one I thought had cracked in the bisque came out perfectI was so sure this little vessel with the face emerging on the side was gone. There was a line I thought was a crack after the bisque firing, I almost threw it in the recycling bucket. Decided to fire it anyway out of stubbornness, or laziness, honestly, I was tired. Opened the kiln at 8am and it's not a crack. It's a thin dark line in the glaze that follows the curve of the piece and it looks like the figure is smiling through a scar. I sat on the floor with it for five minutes just turning it in my hands. These moments where the kiln decides something for you. I swear half the time I'm just the assistant and the fire is the real artist.
ceramicshappy accidentskiln magic