21 results for “exposure”
i still think about the gallery owner who spent twenty minutes telling me about their "exposure package" and what it would normally cost an emerging artist, as if i was supposed to be grateful they were waiving the fee i'd never have paid in the first place. what's the most creative payment offer you've gotten from a gallery? i'll start, someone once offered me a split where they'd take 60% AND i had to cover my own materials. when i blinked they said "think of the foot traffic."
Okay so I finally snapped and did the thing we all joke about. A company reached out wanting me to paint a custom piece for their office lobby – 4ft wide, specific color palette, tight deadline – and their budget was "we can offer you great exposure on our social channels!" I get it, I'm small, I'm new at this full-time thing, I know how it goes. But I was just so tired. So I wrote up a proper invoice. Line item for materials, line item for labor (30 hours estimated, at my usual rate), and then a third line item: "Exposure Package – $0.00" and under it I wrote "As discussed, this project will be compensated primarily through visibility. Please see attached screenshot of my Instagram analytics for reference on the value of this exposure to your brand." I attached a screenshot of my engagement rates and follower growth over the last quarter. And I sent it. Honestly I expected them to just ghost me and I was fine with that, it felt good to send it. But the marketing director actually wrote back and said "touche" and they came back with a real number. Not a great number, not gonna lie, it was still kind of low. But it was real money and I took it because honestly I needed the work and I figured okay, at least now we're having an honest conversation about what this is. I don't know if I'd do it again, it felt a little snotty. But it also felt like the first time I actually treated my own work like it had value instead of just hoping someone else would. Anyone else done something petty that actually kind of worked??
got the email again. "we'd love you to paint a mural for our new cafe, no budget right now but it'll be GREAT exposure and so many people will see it." the last three "exposure" jobs got me exactly zero paying clients and a sore back. exposure does not pay for a single tube of cadmium red. i decided this was the year i learned to say no and apparently the universe is testing me on day one
some guy at a cafe yesterday saw me working on a sketch, came over, loved it, said he runs a "curated online gallery" (instagram account with 300 followers). wanted to feature me. for free. in exchange for "exposure to his network." i asked him how many sales his featured artists usually get from it. he said "well it's more about building relationships." so i said cool, let's build one where you pay me. he did not think that was funny. he left me his card anyway. the card had a stock photo of a paintbrush on it.
Early on, a gallery in Lisbon said they could only take my work if I gave them 60% and called the rest "exposure." I was young and said yes. I still wince about it. Did you ever say yes to one of those? Or did you walk away?
Group show in Berlin, 2019. Curator with a good reputation, well-known space, the whole thing sounded serious. She said there was no budget for artist fees but the exposure would be valuable. I was between shows anyway so I said yes like a fool. I built a room installation. Three weeks of work, rented a van to drive materials up from Prague, stayed in a friend's flat but still bought food and beer for two weeks, paid an assistant for two days of help mounting things. I kept receipts out of spite, I think. Total cost to me: 38,400 CZK. About 1,500 euros then. The exhibition got a mention in Artforum online. One collector came through and later commissioned a small piece. That commission paid 800 euros. So I lost 700 euros and gained a line in a newsletter nobody remembers. I tell young artists this story now and they nod and then they still do the same thing. I did it too when I was their age. Maybe you have to learn it yourself.
still mad about this years later. small gallery, decent space, said they loved my work. then the email came, they wanted me to pay for the opening drinks, pay for the printed invites, "cover my share of the marketing." i was young and almost said yes. what's the wildest thing a gallery has asked you to pay for? the one that made you laugh and hang up? i need to know i'm not the only one who almost fell for it.
So a gallery I was talking to, small, not huge, but seemed legit, wanted me to ship them a bunch of pieces on consignment, cover the shipping myself, no guarantee anything would sell. I asked about the split and they sent me their "artist agreement." 70/30 their way. For a solo show. And I'd be paying for the opening night drinks out of my 30%. I laughed and said no obviously. But I'm still thinking about it, what IS normal these days? Like what's an actual fair split for a small gallery that's actually doing the work? I've heard 50/50, I've heard 60/40 artist-favoring, I've heard some places do 70/30 the artist's way if the artist is bringing the collectors. What are y'all actually seeing out there? What's walking-around real vs what's them trying it?
Alright, let's hear the worst gallery pitch you ever got. The one that made you laugh or almost made you walk. Mine: A new space in a nearby city, wanted 50% commission, and when I hesitated the owner said "but we'll really push you on social media." I told her my cats have more followers than that and at least they don't take half. What's yours? The fee that was insulting, the promise that was empty, the red flag you wish you'd spotted sooner.
I used to write these careful captions about cyanotype chemistry, the UV exposure times, the pH of the seawater I develop in. Thought people needed to understand the craft to appreciate the print. Then I posted a photo of a print that went completely wrong, overexposed, paper curled, the blue almost black, the seaweed I'd placed shifting mid-exposure so the whole thing was a ghost. I wrote "The sun moved and so did I. This one belongs to the Atlantic now." It got more engagement than any of my tidy process posts. People commented about their own ruined things, the work they'd abandoned, the projects that fell apart. A gallery owner in Amsterdam messaged me asking if I had more "failures" available. I don't think people want to understand how it's made. I think they want to feel that they're allowed to make mistakes too. So now I show the ones that didn't work, alongside the ones that did. The studio floor after a bad week. The prints I fished out of the tide at the wrong moment. The work sells the same. But the conversations are different.
For about a year I did the thing everyone says, post the process, tag Lyon, show the easel in the corner of the studio, all that. And it worked, in the sense that the little heart counter went up. Then I realised I was making a kind of content about painting instead of just finishing the painting. So I stopped. I post the work now, dry, no process, no "here's my messy palette." Engagement dropped like a stone. And I don't care because I'm not performing a painter anymore, I'm just painting. The people who actually buy from me found me anyway, through the work itself or through a collector who passed my name along. The rest were just watching. I know the algorithm people will say I'm throwing away exposure. Maybe. But exposure to people who want a show instead of a painting, what is that worth exactly.
so i finally got into a group show at a legit gallery last spring. was so excited i didn't think it through. they asked what my prices were and i just told them my normal studio prices. forgot the gallery takes 50%. so i sold a painting for $400 that the buyer paid $800 for and i took home $200. less than the cost of materials and the frame. did the math on the drive home and literally pulled over. the gallery was happy though. great exposure lmao
I took on a private student a few years back, right after the worst of the crisis here. She was young, maybe 24, no money at all but she wanted to learn mosaic so badly. She showed up at my studio with a five-liter tin of her family's olive oil and asked if we could trade. I said yes because I remembered what it was like to be young and broke and hungry for a skill. She came once a week for six months. She was terrible with the hammer and hardie at first, kept shattering the glass instead of cutting it. But she learned. She ended up getting a commission for a hotel lobby last year. When she sent me photos I actually teared up a little. Meanwhile I get DMs every week from people who want to "collaborate", meaning they want my work for exposure, or they want me to teach them for free because "it would be good for my brand." I don't answer those anymore. The olive oil was good, by the way. Her family makes it near Kalamata. I used it for six months and every time I cooked with it I thought, this is what paying attention to someone actually looks like.
Had a gallery reach out awhile back, wanted to show my quilts, big talk about how honored I'd be. Then the contract came and it was all "exposure" and them taking 60% and me covering shipping both ways. I told 'em my grandmother didn't teach me to sew so I could work for free. These days I ask straight out what the split is before I even look at slides. Saves everybody time. What's the worst offer a gallery ever thought was generous? I'll wait.
got a DM last week from a skincare brand that wanted to "collaborate", which in their world meant i paint something with their product in it, post it, and they "amplify" (their word) on their channels. no payment. they said "the exposure would be great for both of us." i asked what they were offering. they sent back a moodboard and a brief that literally said "make it go viral" as the objective. i said i don't control viral and asked what the budget was. they said they'd "love to discuss value alignment first." i told them my rate is $800 for a commercial post. they said they'd circle back. they circled back yesterday to offer me $50 and a "feature" on their story. i said no thanks. they asked if i could do it for the "portfolio opportunity." i hate it here lol. anyway what's the best way you've shut down an insulting offer without burning the bridge entirely, asking for a friend who is me
We all hear the success stories but nobody talks about the waiting after the sale. One gallery in Patna kept my payment for four months after they sold three of my pieces. Every time I called they said "next week ji, next week." I needed that money, my wife was unwell also, but I also did not want to burn the relationship because they were the only gallery in the city showing Mithila work properly. Finally I went there and sat. Just sat. The owner got so uncomfortable he wrote a cheque on the spot. So my question is, how long did you wait before you said enough? Did you walk away from a gallery over payment delay? Or do you just keep waiting because the exposure is worth it? I want to know because I still wonder whether I did the right thing sitting there like that.
A friend from years back messaged me wanting a print for her new apartment. Small thing, maybe A4 size. I said €80 because that's what I used to charge for that size before I stopped selling through galleries. Felt fair between friends. Then I went to buy the paper. Hahnemühle Platinum Rag, because anything cheaper buckles in the saltwater bath and I've learned that lesson the hard way. €22 just for the sheet. The frame I found was simple pine, nothing fancy, €18. Then the glass. Then I had to redo the exposure twice because the light was wrong last week, that's three sheets of paper now, and the third one I messed up the rinse and it came out streaky. I don't know what I think the paper and chemicals and framing should cost. But €80 for a thing that took three afternoons to get right and eats materials the way it does... I think I'm scared to charge what it actually costs because the number sounds too big for something blue on paper. And that's a me problem, not a market problem.
A museum shop in Vienna picked up a small edition of my screenprints for their retail. I was thrilled, museum shop, right, that feels like validation. They paid €150 per print, wholesale. I sold them 20. I did the math yesterday because I was avoiding something else. Each print takes me about four hours from exposure to final trim, not counting the drawing time before that, not counting the screens I burned and then rejected, not counting the test proofs. So €150 for roughly six hours of work per print if I'm being generous about what counts as labour. That's €25 an hour if nothing goes wrong. Something always goes wrong. I'm not saying the museum shop ripped me off. That's just the going rate, they were fine to deal with. But I sat there thinking: I have an MFA, I've been doing this fifteen years, and I'm making €25 an hour selling to an institution that will mark it up to €400 and call it affordable art. And I said yes because I was flattered they asked. I don't know what the right number is. I just know that the gap between what feels good for the ego and what's actually sustainable keeps getting wider and I keep choosing the ego.
Last year I traded a big mixed-media piece (about 3x4 feet, took me six weeks) for what I thought was "exposure" at a local gallery event. They were supposed to feature my work in their window for a month, promote it, the whole thing. They hung it in a hallway next to the bathrooms for two weeks. Then it went into storage and I'm pretty sure they lost track of it because I had to ask three times to get it back. Meanwhile I could have sold it for $1800, which I know because I had an offer two months before from someone who actually wanted it. I said no because I thought the trade was smarter. Trades are fine in theory but I think I need a hard rule now, if I wouldn't pay cash for what they're offering, it's not worth my materials let alone my time. What's your dumbest trade story so I feel less alone here?
I made a cyanotype yesterday of a cuttlebone I found on the beach, one of those big ones, almost the length of my hand. Laid it directly on the paper with some torn fishing net over it. Exposure was good, the sun was strong, but when I washed it the shadows all went muddy. The cuttlebone reads as a dark blob instead of having that honeycomb texture it has on the surface. I think I underwatered my chemistry. Or maybe the paper was too dry when I coated it. I've been using a cotton rag paper I'm not as familiar with and it seems to drink the emulsion differently. I've been staring at it for an hour. Part of me wants to call it a bad print and toss it. Part of me thinks there's something in the flatness, like the sea at dusk, all that detail pulled under. But I don't know if I'm just making peace with a mistake. How do you tell the difference between a flaw that works and one that's just a failure?
