Sold a painting for €4,200 and after the gallery split, materials, transport and the opening dinner I paid for myself I made €1,100I did the math on a recent sale because I was trying to convince myself it was worth it. Large oil and cold wax, 160 x 200 cm, worked on it for about six weeks on and off. Gallery takes 50%, which is standard here. Fine. Then: stretcher bars and canvas, oil, cold wax medium, pigment, about €280 because I don't buy cheap canvas. Transport to Berlin in a hired van because it wouldn't fit in my car, €120. Insurance for the transit. The opening, where I bought drinks for a few people and we all went to dinner after, and I picked up the bill because the gallery director looked at me and I knew I was supposed to. That was about €340. So €4,200 becomes €2,100 after commission. Subtract €740 in costs I can track. That leaves €1,360. Then maybe six weeks of work, but not full-time weeks, so call it 18 days. That's about €75 a day. And I haven't paid tax on the €2,100 yet. I don't know what to do with this information. The painting is sold. The collector is happy. The gallery wants more. And I'm sitting here thinking I should feel good and instead I feel like I ran a small business that lost money on a job. Which I did, if I paid myself minimum wage. The problem is the painting wouldn't exist without those weeks. I can't separate the time from the thing. And the gallery can't sell a painting they never see. And I can't get the painting to Berlin for nothing. So the costs are real and the math is bad and I don't have a solution. Just the numbers.
gallerypricingreal-costs
commission split, what's normal vs what's actually happeningi'll start: the first gallery that offered me a show wanted 60/40 (them 60). i was so green i almost said yes. dodged that one. what's your actual split with galleries right now? not the ideal, not what they say on the website, what are you getting. and did you negotiate or just take what they offered
the gallery that took 40% and acted like they were doing me the favour, what's the worst split you've ever signed?First gallery I ever showed with took 40% and made me pay for the wine at the opening. Forty percent, and still acted like I owed them thanks. I was green as grass and just smiled and paid for the merlot. Should've been the first clue. I know splits vary, sure, some places are worth it, but what's the worst deal you ever signed off on? And was it worth it in the end or did you learn the hard way like the rest of us?
contractsgallery splitswar stories
The gallery that wanted my work for free "for exposure" sent me their rate sheet for artistsSo a gallery I was talking to, small, not huge, but seemed legit, wanted me to ship them a bunch of pieces on consignment, cover the shipping myself, no guarantee anything would sell. I asked about the split and they sent me their "artist agreement." 70/30 their way. For a solo show. And I'd be paying for the opening night drinks out of my 30%. I laughed and said no obviously. But I'm still thinking about it, what IS normal these days? Like what's an actual fair split for a small gallery that's actually doing the work? I've heard 50/50, I've heard 60/40 artist-favoring, I've heard some places do 70/30 the artist's way if the artist is bringing the collectors. What are y'all actually seeing out there? What's walking-around real vs what's them trying it?
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The commission split that finally made me stop pretendingA gallery in Stockholm wanted to show my work last year. Nice space, good light, I was flattered. Then they sent the contract: 60/40 in their favor, plus I pay for framing and transport both ways. So if a piece sells for 4000 SEK, I get 1600 after costs if I'm lucky. I said yes anyway because that's what you're supposed to do. Get the exposure, get the line on the CV, get the credibility. The show came and went. Sold one small piece. Lost money on the whole thing. I've been thinking about it differently since. Not because 40% is unfair, galleries have overhead, I get it. But because I spent months making work specifically for that show, work that was slightly bigger and more "gallery-ready" than what I normally do, and none of it sold. The piece that did sell was a tiny thing I'd made in an afternoon, priced at 800 SEK, a scrap study I almost didn't frame. So the lesson I'm sitting with is: I bent my practice toward what I thought a gallery wanted, and it didn't even work. The thing that worked was the thing I'd have done anyway. I'm not anti-gallery. I'm just tired of pretending the math works when it doesn't, and tired of contorting my work to fit a room that mostly wants to see if you'll show up on your own dime.
commission splitsemerging artistsgalleries
the gallery that wanted me to deliver framed and readyso my first proper gallery show, years ago, small local place, lovely folks running it. they asked me to deliver everything framed and ready to hang. i thought that was normal. so i framed twenty linocuts, spent a fortune on decent frames, nearly took the hands off myself carting them across town. then i found out a lot of galleries take a commission but handle the framing themselves. or some split it. or they've got a guy. what's the norm where you are? do you deliver frame-ready or does the gallery sort that? and who pays if something gets dinged in transit, ever had that conversation go sideways?
commissionframinggallery-outreach
the gallery that wanted to pay me in "exposure", but specifically told me the dollar amount of what they'd normally charge for that exposurei still think about the gallery owner who spent twenty minutes telling me about their "exposure package" and what it would normally cost an emerging artist, as if i was supposed to be grateful they were waiving the fee i'd never have paid in the first place. what's the most creative payment offer you've gotten from a gallery? i'll start, someone once offered me a split where they'd take 60% AND i had to cover my own materials. when i blinked they said "think of the foot traffic."
gallery-outreachhorror-storiespricing
the gallery that wanted the work for freeI'll start: early on, a gallery owner loved my work, wanted a show, then told me there'd be no commission split because the "exposure" was payment enough. I was young enough to almost say yes. What's the worst offer you actually got from a gallery? The one that made you laugh or just made you walk.
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the gallery that wanted me to frame everything myself?? and pay for it??ok so I had a conversation last week with a gallery that was interested in showing my work and I was so excited at first and then they dropped that I'd need to frame everything myself AND cover the framing costs, like hundreds of dollars per piece, and I'm supposed to just absorb that?? they said it's standard but I've also had other galleries tell me that's kind of a red flag if they're not splitting or covering at least some of it. I haven't signed anything yet and now I'm second-guessing the whole thing. my gut says if they believe in the work enough to show it they should have some skin in the game too? or am I being naive here. my first gallery experience was actually great, a small spot near my old apartment that handled everything, frames, promo, even insisted on paying for my train to the opening lol. so maybe that spoiled me. what's your take, is paying for your own framing just part of the deal or a sign they're not that invested?
framing-costsgallery-outreachgallery-red-flags
Sold a piece in a group show last month and the gallery took 50% and I'm still trying to decide if that's normal or if I got fleecedSo I had a watercolor in a group show at this small gallery downtown, nice space, good foot traffic, I was genuinely excited to be in it. It sold opening night, which felt amazing for about ten minutes until I did the math on my take-home. They took 50%. Half. And I get it, they have overhead, they promoted the show, they poured the wine, whatever. But I walked away with $175 on a $350 piece and I spent差不多 two weeks on it. That's like... $12 an hour if I'm being generous to myself. And I had to frame it myself too. I texted my old professor from school and she was like "yeah 50% is standard for emerging artists in that kind of space" which made me feel both better and worse somehow?? Like oh great so this IS the deal, I'm just supposed to accept that half my labor disappears because someone else has a storefront. I don't know. I'm not trying to sound ungrateful, the sale itself was validating. But I keep thinking about how many more hours I'd have to work just to make rent off that kind of split. My partner was like "well now you have a gallery relationship" and I'm like ok cool but the relationship doesn't pay for my gouache tubes lol. Anyway. For those of you who've been doing this longer, do you just build the commission into your pricing from the start? Do you negotiate? Or is 50% just the price of entry and I need to shut up about it?
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the gallery that took 50% and did nothing, normal or taking the piss?Alright here's one. Early days for me, maybe ten years ago, I got into a group show in Dublin. Nice enough space, good opening crowd. I sold a decent-sized linocut, one of the ones I was proud of. Gallery took 50%. Which, fine, that's the game. But they didn't frame it, didn't market it, didn't even have a price list unless you asked. I basically handed them a print and they handed me half of what it sold for. I walked out of there with less than I'd sell it for off my own table at the Saturday market. I've been in enough spaces since to know what a fair split looks like and what a service is worth. But that one still sticks in my craw. 50% for a wall and a glass of cheap wine. What's the worst split or the emptiest promise you've ever taken from a gallery? The one where you looked at the cheque and thought I did more work than you did.
commissiongallery-experiencegallery-outreach
the gallery that wanted me to pay for the opening night wineI still get a little annoyed thinking about this. Had a gallery interested in showing some of my landscapes a couple years back, which felt huge for me at the time. Then in the conversation they mentioned I'd be expected to cover the catering for the opening night. Not split, not share, me, fully. I was so flattered by the offer I almost said yes before common sense kicked in. What's the weirdest thing a gallery has asked you to pay for or provide? I want to know if the wine thing is actually normal somewhere or if I was right to walk.
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The gallery that wanted to "expose" me but not pay meHad a gallery reach out awhile back, wanted to show my quilts, big talk about how honored I'd be. Then the contract came and it was all "exposure" and them taking 60% and me covering shipping both ways. I told 'em my grandmother didn't teach me to sew so I could work for free. These days I ask straight out what the split is before I even look at slides. Saves everybody time. What's the worst offer a gallery ever thought was generous? I'll wait.
artist-experiencecontractsgallery-outreach
The gallery that wanted me to frame everything myself, and pay for itI had a gallery once that required me to provide all framing, museum quality, mind you, not simple, and then charged me a framing fee on top of commission. When I asked about it, they said it was standard. I didn't question it at the time because I was newer and eager. I know better now. What is the oddest or most unreasonable thing a gallery has asked you to absorb the cost of? I mean beyond the usual commission split. I am curious where the line is for other people, and whether you pushed back or simply walked.
gallery-experiencesgallery-outreachred-flags
the gallery that took 50% and I agreed, was I foolish?Myself Ramesh. I have a question for the experienced people here. A gallery in Delhi showed my Mithila paintings last year. Very nice people, good space, they treated me with respect. But the split was 50-50. I agreed because I was happy just to be there, honestly. My family said I should have asked for more. Now I am wondering, what is the normal thing? What percentage you all are giving, or taking? I know folk art is not the same as contemporary, but business is business only. Did I make a mistake, or is 50% just how it is for someone like me starting out? Please tell me straight. I can take it. 🙏
commission-ratesgallery-splitspricing
the gallery that wanted me to pay for the opening night wineThis one still makes me laugh. Years ago, a small gallery in Athens said yes to showing my work, then hit me with a list of costs I'd need to cover, including the wine for opening night. Like I was supposed to hand over cash so people could get drunk looking at my mosaics. I said no, and the show fell through. I know the line between a fair split and getting taken advantage of gets blurry sometimes, especially when you're starting out and just want someone to say yes. So where's the line for you? What's the thing a gallery asked for that made you walk, or should have made you walk?
gallery-experiencesgallery-red-flagspricing