What did the first gallery person actually say to you? I still remember the exact words of mineMyself Ramesh, Mithila painting from Madhubani, Bihar. I do not come from the gallery world at all, so please forgive if my question is simple. My first time showing outside Bihar, it was not a big city gallery. It was a small craft shop in Patna, and the owner was an elderly gentleman. He looked at my work for a long time without saying anything, and I thought he is not liking it. Then he said only this: "Who taught you the fish? The fish is correct." That was all. No talk of price, no talk of exhibition. But that one line stayed with me for years. So I want to ask. Not how you got the show. What is the one sentence the gallery person said to you that you never forgot? It can be the good one. It can also be the one that wounded you, I do not mind. Those stay longer sometimes. Kindly share ji. I think we all carry one such line around.
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Do you still show work in places that aren't 'art' galleries?My first pieces sold in a tiny fish-market café at the edge of the old town, pinned up between the counter and the shelf of salted cod. Nothing framed the way you'd frame for a gallery, just paper and clips. A woman bought one while her coffee went cold. It meant more to me than my first proper show, I think, because nobody there had come to look at art. It just got caught in their day. These days I still do a couple of spots like that, on purpose. A surf shop, a little restaurant with its windows open to the harbour. People who'd never step into a gallery. Am I alone in this, or do some of you keep a foot in the non-gallery world too? Where was the oddest place one of your pieces ended up?
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the gallery that wanted me to "paint what sells", did you change your work for them or walk?I had a gallery once, small, nice enough people, and after looking at my portfolio they sat me down and said, very gently, "you know what sells here, na? Lighter colours. More cheerful subjects. Maybe try that." I understood what they meant. My work is all old Bangalore houses and morning shadows, and I know it's not exactly commercial. But I also couldn't shake the feeling that I'd be painting someone else's idea of what I should make. I didn't go back. Still wonder sometimes if I was too precious about it. Maybe a compromise isn't the end of the world. Anyone else been told to tweak their work for a gallery? Did you adjust, or hold your ground, and do you regret it either way?
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A gallery asked me to drop the price of a €180 print to €120 "for the digital crowd." I did, and I learned a thing.So here's one I'm still chewing on. I do a run of hares, hand pulled, edition of 40, €180 a sheet at the markets and it sells grand. Steady, not mad, but grand. A small gallery in town got in touch about stocking a few and the girl was lovely on the phone, then she says the price is the issue, that for their online shop they'd want it at €120 "for the digital crowd." And I said yes. Which surprised me, because I'm usually the stubborn article who'd rather sit on a box of prints for a year than be told what they're worth. Here's the thing though. They sold 11 in three weeks at €120. My own stall did 4 in the same stretch at €180. So the gallery made more off my work than I did, the buyer got a bargain, and the poor hare went out into the world at a price I don't really believe in. Money's money and I'm not above it, there's a fella carving in a shed in Carna and two small ones wrecking the gaff, but I don't think I'll do it again. Feels like I taught a whole new audience that my work is a €120 object. Anyway. I don't think there's a clean lesson in it, I just wanted to say it out loud to people who'd get it. Curious if anyone's done the same and regretted it, or done it and not.
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Sold the edition of 25 for €900 and ate the entire cost of the plates myselfI just finished an edition of 25 screenprints that took me four months from the first drawing to the last pull. Copper plates, inks, paper, the studio time, the proofs I rejected along the way. Sold the whole edition to a gallery for €900, which sounds fine until you do the real math and realize the materials alone were close to half that, and the gallery takes 50% on top. So I made 25 objects by hand and I think I netted something like €6 an hour. The gallery is happy. The collector is happy. I'm the only one who knows the number. The part I keep turning over is that I priced it like a print. Like the edition makes it cheap, because it's a multiple, because the original is the plate and the prints are just copies of it. But each one of those copies took my hands on it. That logic is from an old world where printmaking was a reproduction tool, not a primary medium. I keep selling work on a pricing model that was built for something printmaking no longer is, and I don't know if I'm too scared to break it or just can't figure out what the new number should be. I raised the price on the next edition by €300 and I'm already scared nobody takes it.
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The gallery that ghosted you after showing interest, how much did you chase before you stopped?I have a rule now: two emails, then I stop. First follow-up after two weeks, second after another, and then I let it go. Because I've had galleries ask for studio visits, get excited, ask for more images, and then just vanish into the void. And the chase after that starts to feel undignified, you know? But sometimes I wonder if I'm too quick to drop it. The art world is chaos, people forget, maybe the third email is the one that lands. A friend of mine got her first solo show because she emailed the same curator five times over two years. Where's the line for you? Two and done, or do you keep nudging until you get a word?
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A gallery owner once spent 40 minutes explaining my own painting to me. What's the strangest thing a dealer has said to you?I'll start. Several years ago a gallery owner in the south of France walked me around my own work for nearly forty minutes, explaining the symbolism. The symbolism I had not put there. I had painted a woman at a window because the light was doing something interesting on her sleeve. That was it. I stood there nodding, because what do you say. He never offered me a show. I think he was mostly in love with his own voice. So tell me your story. Not the rejections, those are boring and we all have them. The strange ones. The dealer who said something so odd or so revealing that you still think about it years later. The one who misread everything. The one who was actually right when you hated them for it. C'est ça, the art world. Allez, make me feel less alone.
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Sent the email to the gallery I've been scared of for two yearsOk so. I sent the email. The one to the gallery on Grand that I've walked past probably 40 times with my nose pressed against the glass like a dog. I had the draft sitting in my phone since March. MARCH. Every time I'd open it I'd find something wrong with a photo or a sentence and close it again. Today I just attached the three charcoals, the big one on the brown paper that took me 11 days, typed "hi, I'm Sol, self taught, here's my work" and hit send before I could think. Then I put my phone in a drawer and went and scrubbed my palette for 20 minutes for no reason. My hands were actually shaking. Which is insane right?? It's an email. But that draft was basically a little box where I kept all the reasons I'm not a real artist and it felt like mailing that box to a stranger. No idea if anything comes of it. Doesn't matter tonight. It's out of my phone and into the world and I'm gonna go make something ugly and big to celebrate. If you've got a thing sitting in drafts, this is your sign, send the stupid thing.
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The gallery that said no that ended up being the best thing that happened to you?I got turned down by a well-known Berlin gallery back in the early 2000s. Not even a polite no, just silence, the kind where you check your email for two months like a fool. Then the following year that same space closed down. The director went into consulting or something. Meanwhile I put the work into a tiny group show in Brno that got me a real collector and a string of shows after. I think about that a lot. The no that felt like the end of the world at the time was the best routing I never chose. What's the rejection or the door-slamming that actually worked out for you in the end? The one you'd thank now if you could.
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Sold something to someone who wouldn't have bought it if they knew how i made ithad a piece in a small group show last month, nothing fancy. yesterday the gallery emailed me saying a buyer wanted to contact me directly. nice, right? turns out she's an interior decorator. she loves the color palette. she wants to know if i can do something "similar but a little warmer" for a client's dining room. the piece she bought is a collage made mostly from a torn-up book about the 1918 flu pandemic and some pages from my brother's old copy of the odyssey. i worked on it during a two-week stretch where i barely left the apartment. it's about loss and contagion and maybe a little about odysseus being an idiot. but sure. warm tones for a dining room. i can do that. i said yes obviously. i need the money. but i feel weird about it. like i'm selling something under false pretenses even though she owns the actual piece and likes it for her own reasons. maybe that's just what selling art is? you put something dark out in the world and someone hangs it over their sofa and that's fine. anyway i'm going to make the warm dining room piece and try not to resent it. we'll see.
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The gallery asked me to light the room and now the whole piece looks like a furniture showroomSpent Tuesday in the hall with a lighting tech, a nice patient man named Vojta, and we moved four spots around like we were arranging flowers. The piece is eleven metres of scaffolding, old window frames and about two hundred kilos of scrap sheet metal. In my studio, under one bad bulb and a north window, it is a thing that has weather. In the gallery, lit evenly, beautifully, professionally, it is a display. Everything readable. Nothing to walk into. I know the correct answer. The correct answer is the light is part of the work and I should fight for the light. But I have fought for the light before and lost, and then the work went out into the world looking like a showroom sample and people wrote nice things about the craft. The craft was never the point. What I actually wanted to ask, and what I have been avoiding asking for twenty years: how many of you build the piece for the room you know it will be shown in, and how many build it for the room in your head and then spend the install week apologising? I have done both. The first one sells better. The second one is the only reason I still do this. Vojta is coming back Thursday and I have to decide which man I am this time.
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I got my first gallery from a plant society, not a cold email. Where did yours actually come from?My first proper gallery came about through the horticultural society I'd been exhibiting with for years. Their annual show had a small sales room attached, and one of the volunteers there happened to be married to the man who ran the gallery. He came to look at the wall, asked who did the Trillium study, and that was that. No portfolio, no enquiry email. Just a plant show and a lucky marriage. It has since occurred to me that not one of my gallery relationships began in the conventional way, and I suspect the same is true for most people here. So I'd like to know: how did your first one actually happen? Not the advice version, the true version. Was it a friend of a friend, a stranger at a fair, a shop that sold your work quietly for a year first? I'll admit I'm partly asking to settle something. I've been telling my students for years that the cold approach rarely works and that you should be visible in the world that interests you instead. I'd be delighted to be told I'm wrong.
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