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poured a bunch of time into a proper little ad setup. proper targeting, a carousel of actual finished work, a link straight to the shop. figured if people complain about the algorithm maybe it's time to just pay the damn thing. $80 later I got 14 link clicks and one DM that said "I love this, any chance of a discount for a struggling artist?" I told them I was the struggling artist and the discount was already baked in by me not knowing what my time is worth. they did not buy the thing. I know ads are supposed to be a long game and you're not supposed to judge on one round. but man. I could've bought a nice stretcher frame for that eighty bucks and had something to show for it.

Not going to pretend I have any idea what I'm doing on here. My daughter set this account up and I'm trying. But here's what actually worked for me this year. There's a stone yard about 40 minutes from the studio. Big operation, commercial stuff, countertops and monuments. They've got a pile out back of broken slabs, cutoffs, chunks with veins running the wrong way. Stuff they'd pay to haul off. I went in person three times over two months. Brought coffee once. Just asked if I could pick through it. They finally said fine, just sign the waiver. I've pulled maybe 800 pounds of good marble and granite out of there so far. Paid nothing. And the crazy part is, a local contractor saw me loading pieces into my truck one day and asked what I was doing. That turned into a commission. Then the yard guys tell their customers about me sometimes when someone wants something custom. Cost me about 12 bucks in gas and some patience. Way better return than the Instagram ads my daughter set up for me. Those got me nothing but spam accounts telling me my work is "mesmerizing." Anyway. If you work with physical materials, find the local supplier's scrap pile. Bring coffee. Ask nice. That's the whole strategy.

I don't understand these algorithms ji, my son tries to explain but I think it is a different world. For months I was posting reels, using hashtags, doing everything the年轻人 (young people) tell me. And yes some likes come, some comments, but serious order? Hardly. But there is this one WhatsApp group, just a small group of art lovers from Patna and Darbhanga, maybe forty people. One of my old students added me. I share a photo of whatever I am finishing that week, with a price. No editing, no hashtag, sometimes just in the evening with bad light. And from that group only, I have sold maybe twelve paintings in the last two months. One man came all the way from Muzaffarpur after seeing a photo of a fish motif I posted there. The platforms want us to dance for them. But the real thing is just people who already know what they like seeing. I am thinking maybe the old way is best, find your people, even if it is a small group, and show them your work directly. No algorithm needed.

Been hearing a lot about "content strategy" and "funnels" in these threads. Meanwhile my best sale this year happened because a woman I'd never met spent twelve months quietly watching my story highlights, then one day just wrote me a message in broken English asking if I could do a small version of a piece she'd seen me post back in January. No ad, no post boost, no newsletter. Just a person who liked looking at my work long enough to trust me with her money. The part nobody talks about is that I almost didn't post that piece. It was a commission that got cancelled halfway through, I was annoyed about it, and I only photographed it because I'd already set the lights up. One of those throwaway posts. My Instagram is a mess. Irregular, half-finished work, cats knocking tiles off the table. And it's the regularity of the mess that does the work, not the polish. People watch you be real for long enough and they stop seeing a stranger. The thing that actually sells is time. Nobody can buy that for you. All the paid reach in the world won't do what a year of showing up did for that one message.