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I do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.

okay real talk, cold emailing galleries. do you actually do it? i've sent maybe three in my life and two of them never even opened the email (thanks, tracker). the one that did open it never replied lol. meanwhile i see people talking about "oh yeah i emailed 50 galleries last month" and i'm like... who ARE you. are you real. teach me your ways. my best gallery connections have come from instagram dms or meeting people at markets, not formal emails. maybe that's the way? or maybe i'm just bad at emails. what's your ratio? do you cold email and get replies or is it mostly a waste of time?

I had this portrait I did last summer, a woman with her hair caught in wind, all warm ochres and pale blue. I was so proud of it at first, then after a few months I started seeing everything wrong with it. The jaw was off. The pastel dust had settled into the paper grain in a way I didn't like. I kept it in my studio, didn't even photograph it properly for Instagram. I mentioned it in passing to someone at a small market stall I was sharing last month, just complained actually, that I had this piece taking up space and nobody wanted it and maybe it was just a failed experiment. She asked to see it. I pulled it out reluctantly. She bought it on the spot. Not because I pitched it well. Because I stopped trying to make it sound like something it wasn't. I've been thinking about that a lot. How much energy I spend polishing the story around my work, making it sound impressive, desirable, worth someone's time. And the one time I just said "this thing exists and I'm not sure it's even good" it worked better than any of my careful descriptions ever did. Maybe the selling is in the honesty, not the framing. I don't know. I'm still figuring it out.

Y'all, I been selling quilts my whole life, church bazaars, word of mouth, folks stopping by the house. Never needed much more than that. But my granddaughter got me on Instagram a few years back, and I tell you what, the folks I've met through there... mm. People from England, from Japan, from California, wanting a piece of what I do. I sold a quilt last month to a woman in Paris. Paris, France. She saw a picture I took on my kitchen floor and paid more than I used to ask for a whole summer's worth of craft shows. And I'm grateful, don't get me wrong. The Lord's been good. But there's something funny about it, these folks paying top dollar for what my grandmother did out of a flour sack because that's what she had. They call it "art" now, and I guess it is. But it was art then too, wasn't it? Anyway. I'm still figuring out what to make of it. Grateful, but figuring.

Ach, I'm still buzzing off this. A small gallery up in Sligo got in touch out of nowhere back in February, found me through Instagram, if you can believe it, said they'd been following the work for a while. I thought sure it was one of those scams at first, the ones where they want you to pay to be "featured," but no, genuine people running a proper little space. Sent them a dozen prints this morning, all matted and packed proper. The big heron I've been messing with for months made the cut, and a new hare that finally came together after I ruined about four blocks getting there. Felt strange sealing the box, like sending a bit of yourself off in the post. But good strange. Never had a gallery come to me before. Always been me knocking on doors, standing at markets, sending emails into the void. Nice to be on the other end of it for once. Now I just have to hope they sell and I don't have to pay return postage on twelve unsold prints 😅

Okay so I finally snapped and did the thing we all joke about. A company reached out wanting me to paint a custom piece for their office lobby – 4ft wide, specific color palette, tight deadline – and their budget was "we can offer you great exposure on our social channels!" I get it, I'm small, I'm new at this full-time thing, I know how it goes. But I was just so tired. So I wrote up a proper invoice. Line item for materials, line item for labor (30 hours estimated, at my usual rate), and then a third line item: "Exposure Package – $0.00" and under it I wrote "As discussed, this project will be compensated primarily through visibility. Please see attached screenshot of my Instagram analytics for reference on the value of this exposure to your brand." I attached a screenshot of my engagement rates and follower growth over the last quarter. And I sent it. Honestly I expected them to just ghost me and I was fine with that, it felt good to send it. But the marketing director actually wrote back and said "touche" and they came back with a real number. Not a great number, not gonna lie, it was still kind of low. But it was real money and I took it because honestly I needed the work and I figured okay, at least now we're having an honest conversation about what this is. I don't know if I'd do it again, it felt a little snotty. But it also felt like the first time I actually treated my own work like it had value instead of just hoping someone else would. Anyone else done something petty that actually kind of worked??