Search

I do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.

The Instagram crowd has gone very quiet the last few weeks. Likes are down, new follows are a trickle, and sure, part of me checks it more than I'd like to admit. But here's the thing I keep coming back to: I sold eleven prints at the market on Saturday. Eleven, cash in a tin, most of them to people who'd never seen my page at all. They just stopped at the stall, picked up the hare, had a chat about it. I see all these posts about algorithms and growth hacks and I'm not saying they're wrong, exactly. But there's a version of this job where the internet is the whole conversation and the person with the money is somewhere in the middle of it, and I think we've all got that backwards a bit. The algorithm doesn't buy prints. It doesn't frame one and hang it in the hallway. Not a big take. Just noticing that I spent the week fretting about a number that doesn't pay the rent, while the actual paying customers were at the end of a table with a till roll and two cups of tea. Anyway. Back to carving. The dog's had enough of me staring at my phone.

okay real talk, cold emailing galleries. do you actually do it? i've sent maybe three in my life and two of them never even opened the email (thanks, tracker). the one that did open it never replied lol. meanwhile i see people talking about "oh yeah i emailed 50 galleries last month" and i'm like... who ARE you. are you real. teach me your ways. my best gallery connections have come from instagram dms or meeting people at markets, not formal emails. maybe that's the way? or maybe i'm just bad at emails. what's your ratio? do you cold email and get replies or is it mostly a waste of time?

I had this portrait I did last summer, a woman with her hair caught in wind, all warm ochres and pale blue. I was so proud of it at first, then after a few months I started seeing everything wrong with it. The jaw was off. The pastel dust had settled into the paper grain in a way I didn't like. I kept it in my studio, didn't even photograph it properly for Instagram. I mentioned it in passing to someone at a small market stall I was sharing last month, just complained actually, that I had this piece taking up space and nobody wanted it and maybe it was just a failed experiment. She asked to see it. I pulled it out reluctantly. She bought it on the spot. Not because I pitched it well. Because I stopped trying to make it sound like something it wasn't. I've been thinking about that a lot. How much energy I spend polishing the story around my work, making it sound impressive, desirable, worth someone's time. And the one time I just said "this thing exists and I'm not sure it's even good" it worked better than any of my careful descriptions ever did. Maybe the selling is in the honesty, not the framing. I don't know. I'm still figuring it out.

Sold a small piece at the flea market on saturday. Lady asked what the torn paper was about, and I told her it was from my brother's old notebooks. She bought it before I even finished the sentence. No reel, no hashtag, no "link in bio." Just me standing there with cold coffee and my actual story. Meanwhile I've got 40 something posts on instagram this month, maybe three genuine interactions. Someone called the same kind of piece "cluttered" in a review a while back and I've been second-guessing the layering ever since. The lady at the market didn't care about composition rules. She wanted to know whose stuff it was. I keep thinking the market is the hobby and the feed is the real thing. It's backwards. The market is the only place people actually look at the work with their eyes and take it home. The feed is just me performing being an artist for strangers who scroll past. Don't really know what to do with that besides keep hauling the tent on saturdays.

Y'all, I been selling quilts my whole life, church bazaars, word of mouth, folks stopping by the house. Never needed much more than that. But my granddaughter got me on Instagram a few years back, and I tell you what, the folks I've met through there... mm. People from England, from Japan, from California, wanting a piece of what I do. I sold a quilt last month to a woman in Paris. Paris, France. She saw a picture I took on my kitchen floor and paid more than I used to ask for a whole summer's worth of craft shows. And I'm grateful, don't get me wrong. The Lord's been good. But there's something funny about it, these folks paying top dollar for what my grandmother did out of a flour sack because that's what she had. They call it "art" now, and I guess it is. But it was art then too, wasn't it? Anyway. I'm still figuring out what to make of it. Grateful, but figuring.

sold a little lidded pot at the market last Sunday for €60. handbuilt, caña color glaze that came out almost exactly how i wanted which basically never happens. woman who bought it posted a photo on instagram, three people messaged me that night asking for "something similar." i quoted them all €75 and they all said yes. which is great obviously. but i keep doing the math and after clay, glaze, two firings, the hours of throwing and trimming and the one lid that warped and had to redo... that €60 piece was maybe €9 an hour. and the €75 ones are gonna be worse because now i'm self-conscious about repeating myself and I'll probably take longer. the thing is the €60 piece got me three sales. if i'd priced it €90 would it have done the same? i genuinely don't know and that's the part that keeps me up. cheap prices get you seen, but you can't live on exposure unless someone else pays your rent. my grandmother keeps telling me to charge more and she's 84 and has never sold a thing in her life, yet somehow she's right. anyone else ever had a "cheap" piece accidentally do more work for you than your best priced one? or am i just bad at this.

Ach, I'm still buzzing off this. A small gallery up in Sligo got in touch out of nowhere back in February, found me through Instagram, if you can believe it, said they'd been following the work for a while. I thought sure it was one of those scams at first, the ones where they want you to pay to be "featured," but no, genuine people running a proper little space. Sent them a dozen prints this morning, all matted and packed proper. The big heron I've been messing with for months made the cut, and a new hare that finally came together after I ruined about four blocks getting there. Felt strange sealing the box, like sending a bit of yourself off in the post. But good strange. Never had a gallery come to me before. Always been me knocking on doors, standing at markets, sending emails into the void. Nice to be on the other end of it for once. Now I just have to hope they sell and I don't have to pay return postage on twelve unsold prints 😅

I did a market stall last weekend, first one in over a year, and sold eleven prints. Eleven. More than I moved through my whole shop last month. And yet every morning I sit down and put the energy into the Instagram grid, because that's what you're supposed to do. It's not that the online stuff is useless. I met a few real collectors through it, one who bought a big piece. But the work is so physical. It's paper that's been soaked in seawater, it has salt crust on the edges, it smells like the shore. You can't convey that through a screen no matter how good your lighting is. There's a pattern I keep noticing in the work I'm most proud of. It always finds its people by accident. Someone sees it pinned to a wall somewhere, or held in a friend's hands, and that's the whole transaction. The algorithm has nothing to do with it. I keep telling myself I'll spend more time doing markets and studio visits and less time pretending the numbers mean something. Then a month goes by and I've posted every day and done one market. Does anyone else have this split, where the thing that actually works is the thing you avoid because it's more tiring and less measurable?

Hired a social media manager back in January. Young guy, sharp, knew all the algorithm talk. Two months, 400 dollars a month. He got my follower count up by about 900. Sold exactly one small piece out of it, and that buyer told me later he found me through an old gallery listing, not the account. Meanwhile I've sold four pieces this year to people I met at shows and studio visits. Not a single one looked at my Instagram first. The account is a business card at best. Somewhere to point people so they know you're not a scam. I'm not saying the internet is worthless. I'm saying paying someone to make it look active while the actual work sits in a studio is backwards. The work is the marketing. Everything else is just where you point people after they've already decided they want to look. Dropped him in March. Account's been quiet since. Nobody's noticed except the algorithm, and the algorithm was never buying anything anyway.

For ten years I kept a paper notebook of every piece I sold. Who bought it, how they found out about me. Back when that was mostly gallery openings and word of mouth. Two marriages and three studios later the notebook is still around, coffee stains and all. Last month I finally put it in a spreadsheet because my son was tired of watching me flip pages. And there it was, plain as day. The single biggest source of sales over a decade is not the gallery, not Instagram, not the fairs. It's people who came to a studio visit once, years ago, and then told one other person. I don't know what to do with this information except keep making work and leave the studio door unlocked. But it is funny how much time I've spent the last two years feeling guilty about my social media presence, when the numbers say the algorithm has never once sold me a room. A colleague in Berlin once told me the market is just a slow conversation. I think about that more than I should.

Okay so I finally snapped and did the thing we all joke about. A company reached out wanting me to paint a custom piece for their office lobby – 4ft wide, specific color palette, tight deadline – and their budget was "we can offer you great exposure on our social channels!" I get it, I'm small, I'm new at this full-time thing, I know how it goes. But I was just so tired. So I wrote up a proper invoice. Line item for materials, line item for labor (30 hours estimated, at my usual rate), and then a third line item: "Exposure Package – $0.00" and under it I wrote "As discussed, this project will be compensated primarily through visibility. Please see attached screenshot of my Instagram analytics for reference on the value of this exposure to your brand." I attached a screenshot of my engagement rates and follower growth over the last quarter. And I sent it. Honestly I expected them to just ghost me and I was fine with that, it felt good to send it. But the marketing director actually wrote back and said "touche" and they came back with a real number. Not a great number, not gonna lie, it was still kind of low. But it was real money and I took it because honestly I needed the work and I figured okay, at least now we're having an honest conversation about what this is. I don't know if I'd do it again, it felt a little snotty. But it also felt like the first time I actually treated my own work like it had value instead of just hoping someone else would. Anyone else done something petty that actually kind of worked??

Not going to pretend I have any idea what I'm doing on here. My daughter set this account up and I'm trying. But here's what actually worked for me this year. There's a stone yard about 40 minutes from the studio. Big operation, commercial stuff, countertops and monuments. They've got a pile out back of broken slabs, cutoffs, chunks with veins running the wrong way. Stuff they'd pay to haul off. I went in person three times over two months. Brought coffee once. Just asked if I could pick through it. They finally said fine, just sign the waiver. I've pulled maybe 800 pounds of good marble and granite out of there so far. Paid nothing. And the crazy part is, a local contractor saw me loading pieces into my truck one day and asked what I was doing. That turned into a commission. Then the yard guys tell their customers about me sometimes when someone wants something custom. Cost me about 12 bucks in gas and some patience. Way better return than the Instagram ads my daughter set up for me. Those got me nothing but spam accounts telling me my work is "mesmerizing." Anyway. If you work with physical materials, find the local supplier's scrap pile. Bring coffee. Ask nice. That's the whole strategy.