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For about a year I tried to do the Instagram thing properly. Reels, stories, a little carousel about my process. I was showing up, I was consistent. And it worked, in a way, more eyes, more likes, a few commissions. But I was spending the part of the day when the light is right sitting inside editing a video of the light. Last autumn I just stopped. Not deliberately, not as a strategy, I had a show to prepare for and the choice was between making the prints or making the content. So I made the prints. I'm not on TikTok. I don't have a newsletter. My website is a single page with an email address. And honestly? This year has been better than last. Not richer, but better, the people who find me find me through word of mouth, or because someone saw a print in a friend's house, or because they walked into the shop that carries my work. Every sale has a real thread attached to it. Nobody found me through an algorithm and asked for a discount. I don't think this is advice. It's not scalable and I'm not trying to make a living off prints alone, my partner works, I teach a workshop now and then. But the pressure to perform the making instead of just making is so constant that I wonder how many of us are burning our best hours on it. The sea doesn't care about your content calendar.

Sold a 160 x 200 cm painting last week that I painted in 2019. It had been sitting in storage, first at the gallery, then in my studio, then back at the gallery. Five years. The buyer paid €4,800. The gallery takes 50%, so €2,400 to me. Sounds fine until you add up the materials: the Belgian linen, the oil, the cold wax, the pigments, the panels I had built for the stretcher. That's maybe €350 for a painting that size, depending on how many layers I burned through. Then the storage costs, I pay €180 a month for my studio, plus a separate small unit for older work. That painting took up wall space that could have held newer work. Hard to calculate exactly but it's not nothing. So €2,400 minus €350 materials, minus let's say €150 in storage over five years, minus transport to the gallery twice, minus the opening night I stood around drinking bad wine and making conversation. Per hour of actual labour? I don't even want to know. And this is a good outcome. The painting sold. Many don't. I'm not complaining exactly. I knew what I signed up for. But when students ask me about making a living as an artist I don't know what to tell them anymore. The math has never been worse and the rent has never been higher.

Just quoted a small bronze casting, maybe 10 pounds of metal. The foundry's minimum charge is $1500. That's before any finishing work. I had to tell the client it's going to cost more than the actual metal. It’s hard to make a living on these small pieces when the overhead is the same as a much larger job. You end up losing money or scaring people off with the price. Anyone else struggle with this on smaller commissions?

I had this piece sitting in my studio forever. A birdhouse made from an old fuse box, wired with a single warm bulb inside. I thought $450 was fair, maybe even a little high. Three years. Nobody. Then this woman comes by, loves it, pays asking price no haggling. I was just relieved to have it gone. Then a friend texts me a screenshot from some HBO show. There's my fuse box birdhouse in the background of a scene. She looked it up, the set dresser rented it from a prop house for two grand. For a week. I charged $450 for something that took me years to make and someone else made almost 5x that in a week just for having it on a shelf in a fictional living room. And honestly I don't even know who to be mad at. The system? Myself for not knowing what things are worth? Both? Still trying to figure out what the actual lesson is here. Not sure it's just "charge more."

I took the prices off my shop page a few months ago. Not as a strategy, I just got tired of feeling like I was shouting numbers at people before they'd even seen the work properly. I put "please enquire" and my email. I expected silence. Instead I get these long emails now. People describing where they'd hang it, what the light is like in their kitchen at certain hours, which beach it reminds them of. Some don't buy. Some buy after three or four emails. The buying feels different when it happens, less transactional, more like they've already lived with the piece a while. The downside is real. Some people disappear the second they hear the number. I lost a sale this morning that way, a woman who'd written me three lovely messages, then just "oh, that's more than I thought" and gone. And I can't tell if I'm filtering for the right people or just making it harder for everyone. Not a tip. Just a strange thing I'm in the middle of.

There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.

Right so, I'm thinking back to the early days, before I knew hide nor hair about anything really. I had this batch of prints, right, proper proud of them too, and I decided this one gallery in the city was the only place they'd ever live. So I marched in, all a-flutter with nerves and hope, and I'd got this portfolio under my arm, thinking I was the next big thing. The gallerist, a fella with a stare that could curdle milk, took one look at my stuff, barely flicked a page, and then just said, 'We don't do this here.' Didn't say what this was, didn't offer a shred of advice, just shut me down cold. Took me a good few weeks to even pick up a carving tool again after that. What's your worst gallery rejection story, the one that still makes you wince?

She came to the studio today. I've been sending her photos for like two years but she's never actually touched any of it until now. She picked up this lopsided little vessel with a face pressed into the side, one I almost scrapped because the glaze crawled weird, and she just held it for a minute. Then she said the glaze looked like the old robes on the figures from her village in Extremadura, the ones they'd bring out for Christmas, all blotchy and wrong but full of something. I don't think she knows how much that meant. She's the one person who never made me feel stupid for doing this, even when I was living off tortilla de patatas and rage. I made her take a piece home, the one she liked. She tried to say no. I won.

There's a fella in the market who sharpens things for a living. Kitchen knives, secateurs, shears, he's there every Saturday with his stones and his strops and a little whetstone wheel rigged up to a bicycle chain somehow, and sure it's an education to watch him. I brought him my best carving gouge last week because I'd nicked the edge on something stupid, a staple I'd missed in a bit of lino, was raging with myself, and he handed it back and just said "whoever taught you to sharpen taught you right." And I thought about that more than I expected to. I learned from an old printer up in Sligo, man who could carve a heron's wing feather in a single cut and make it look like breathing. He taught me to sharpen dry, no oil, on a fine arkansas stone, and to feel the burr with your thumb rather than look for it. He'd say "you're not grinding metal, you're coaxing an edge out of it" and I used to think that was gas altogether till I realised he meant it. Anyway it got me thinking about how much of how we make things is just passed hand to hand like that. Little rituals. The way you hold your knife. The angle you trust without measuring. Someone showed you once and you've been doing it their way ever since, maybe without even knowing. I still sharpen dry. I check with my thumb. And I think of him every time.

I love my mom so much, she's my biggest cheerleader, she framed my first shitty little landscape and hung it in the kitchen for years. But she called me today and was like "oh my friend Linda just bought this beige couch and I told her you could paint her something nice to go over it, nothing too weird, you know, something with flowers maybe?" And I just. Stood there holding my phone. Because first of all I haven't painted a floral in two years and I don't want to and second of all the thing I'm actually working on right now is this huge moody piece of my partner's back in low grey light and it's the best thing I've ever done and nobody in my family has seen it because they don't really look at my work they just want me to make things that match their beige couch. I said "I'll think about it" and I won't and now I feel guilty and also annoyed and also like a snob. Why is it so hard for people to understand that "you're so talented, you should paint me something!" is not actually a compliment?? It's like being asked to write a poem for someone's birthday party theme. I don't paint beige couch flowers Linda I'm sorry.

I still think about a piece I sold in 2022. 24x30, mixed media on panel, took me about 40 hours across three weeks. I charged $200 because I was terrified of asking for more and the person seemed nice and I wanted them to have it. $5 an hour. Before materials. I saw a photo of it in their living room recently (they tagged me) and I couldn't even be happy it was up somewhere. Just sat there doing the math in my head again like a weirdo. Three years later and I'm still mad at myself. I've raised my prices since then but not enough. I think there's a version of me that will always underprice because the part of me that grew up thinking making things isn't real work never fully went away.