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Okay so I finally did the thing everyone says to do and raised my prices, like a real jump, not just $5, and I instantly lost three of my regulars who'd been buying from me since I started selling online. One of them literally said "I'll wait til you come back down" which honestly stung more than I expected it to. But here's the part I wasn't ready for, the people who are buying at the new price are asking different questions? They're not haggling or asking about shipping times, they're asking about process, about what I was thinking with the composition, about whether I have more in that series. The conversations are just... better. And I'm making the same amount per month with half the sales and way less time packing things up. I don't know if this is a fluke or if it's actually how it goes but I keep waiting to feel bad about losing those regulars and I just... don't? I feel guilty for not feeling guilty lol. Has anyone else had this happen or did I just get lucky?

So I did a little market in this old garage space in El Cabanyal last weekend. Thought it'd be quiet, maybe sell a few small pieces, cover the table fee. I brought a box of seconds, things with cracks, glaze drips, a little jug that leaned so far it looked drunk. I almost didn't unpack them. Put them at the edge of the table for 10€ each, basically clay cost. They went first. People loved them more than the "good" pieces. One woman said the crack in a little cup looked like a lightning bolt and she wanted to drink her morning coffee from it. I had to stop myself from explaining it was a kiln failure. Meanwhile on Etsy I'm fighting the algorithm, paying for ads, packing things in bubble wrap like a warehouse robot. And I made more in four hours sitting in a chair drinking terrible coffee from a thermos, telling people yes that cup is supposed to look like that. I'm not saying markets are the answer for everyone. But I'm starting to think the friction of selling online is getting ridiculous for small makers. You spend more time managing the store than making the thing. At the market you just... show up. Talk to people. Hand them a wonky cup and they love it. Maybe the real hack is just lowering your standards and letting people see the ugly ones lol

My son helped me put some of my paintings on Amazon last year. Small things, mostly, fish motifs, a few Lakshmi pieces for Diwali time. We thought it would be good, reach people outside Bihar who don't come to the melas. Six months now. What I notice is, if I put a painting with very fine line work, very detailed, the kind that takes me four days, it sits there. No sales. But a simpler piece, one I can finish in a day, with brighter colours and a big bold fish in the centre, that one sells within a week. Same size, same paper, same story behind it. I don't understand this. The detailed one has more of me in it. More tradition. But the simple one is what people want to buy. I am grateful for the sales, do not mistake me. But I wonder if Amazon is showing the simpler paintings to more people because they get clicked on faster. Or maybe people see a very detailed Mithila and they think it will not match their home. I am not complaining ji. Just trying to understand. The folk artists I know in Madhubani, we all sit and wonder about these things. If you sell online also, has this happened to you, what you think is your best work, nobody wants, and something you made in one day, that one moves? 🙏

for years I had "DM for pricing" at the bottom like everyone told me to. the reasoning was always that talking to people gets you further than a number on a page. then a friend who sells furniture online said something that stuck. she said the only people who ask about price are the ones who already want it, and you're making them jump through a hoop to find out they can't afford it. so in march I put actual numbers up. the torn paper pieces at 240, the big charcoal ones at 900, a couple of small ones at 85. lost nothing. no angry messages. what I did lose was about an hour a week of the same conversation, the one where someone says "and what would something like this run" and then goes quiet. and I got three sales off people who told me later they'd been watching for months and only bought once they saw I wasn't going to ask them to negotiate over DMs like it's a rug in a market. the thing nobody warns you about with hiding prices is that it makes you look like you're deciding how much each person is worth. I wasn't doing that. I just didn't want to be told my numbers were too high. which is its own problem, and putting them on the page mostly cured it, because the number stops being a thing I have to defend in a chat window and starts being a fact on a page.

I've been thinking about how my prints sell. It's not through aggressive social media campaigns or paid ads. It's mostly word-of-mouth, people seeing them in small galleries or cafes here in Porto, and then finding me online later. I sell maybe five pieces a month this way. The key is that the work itself has to resonate, to carry its own quiet story. I don't chase trends. I just make what feels true to the ocean, to the light. It’s a slow burn, not a sprint, and honestly, I’m fine with that. It feels more honest, somehow.

Myself Ramesh, Mithila painter from Madhubani. All my life I sold through the cooperative or when someone came to the house. Tourists sometimes, or people from the city who heard about the village where the painting women are. My son, he is in Patna for his job, he took photos of maybe eight of my pieces, a fish with the lotus, a Durga, two peacocks, some others. He put them on WhatsApp status and also in some groups he is in. I did not think much of it. Now in the last month I have sent six paintings by courier. To Delhi. To Bangalore. To one address in Dubai even, a man whose mother is from Darbhanga originally and he wanted something for his wall. These people never touched the paper, never saw the pigment. They saw a phone photo and they trusted it. This is strange to me. In my market, the buyer wants to see the line work up close, wants to know the colour is natural, wants to hold it. But my son says this is how it works now. I am grateful, truly, but also I am thinking, what if the photo does not show the real thing? I use geru and rice paste and lamp black, the photo cannot show that. But the buyers are happy when the parcel arrives. I do not understand this new way but I cannot argue with the orders. Anyone else selling traditional craft online and feeling this same confusion?🙂

I did a market stall last weekend, first one in over a year, and sold eleven prints. Eleven. More than I moved through my whole shop last month. And yet every morning I sit down and put the energy into the Instagram grid, because that's what you're supposed to do. It's not that the online stuff is useless. I met a few real collectors through it, one who bought a big piece. But the work is so physical. It's paper that's been soaked in seawater, it has salt crust on the edges, it smells like the shore. You can't convey that through a screen no matter how good your lighting is. There's a pattern I keep noticing in the work I'm most proud of. It always finds its people by accident. Someone sees it pinned to a wall somewhere, or held in a friend's hands, and that's the whole transaction. The algorithm has nothing to do with it. I keep telling myself I'll spend more time doing markets and studio visits and less time pretending the numbers mean something. Then a month goes by and I've posted every day and done one market. Does anyone else have this split, where the thing that actually works is the thing you avoid because it's more tiring and less measurable?

I had a newsletter for almost two years. Every two weeks, a studio note, what I was printing, the tide tables that week, a dried piece of seaweed I pressed between pages. Nothing pushy. Just the work. I stopped six months ago. Not because of open rates or unsubscribes. Because I realised I was writing for an audience I couldn't feel. The emails went out and something went into a void and maybe someone read them somewhere and maybe they didn't. I had no way to tell. I know the advice. Build your list. Own your platform. But I think there's something honest about admitting that not every kind of reach is worth having. The newsletter worked better on paper than it ever did in my gut. I've been quieter online since then. Posting less. Selling more through the people who find me through word of mouth and the local shop that carries my prints. It's slower. It also doesn't feel like I'm feeding something that never looks back. Anyone else stopped doing something that was supposed to be essential and found it didn't matter?

I've been selling small edition screenprints through Instagram and my site for about a year now. Nothing huge, maybe 15-20 pieces a month. A few weeks ago I started slipping in a free risograph print with each order, just something I'd already made, an extra, no mention of it in the listing. I thought it would be a nice gesture. What I didn't expect is that people started posting the risograph more than the thing they paid for. Like, photographing it on their wall, tagging me, asking if it's for sale separately. The free thing became the thing they wanted. It's making me rethink how I present the work. People love feeling like they discovered something, even if you deliberately put it there. There's something about the "bonus" object that reads as more authentic than the main one, probably because it feels less like a transaction. I don't know, maybe this is just a thing everyone in product already knows. But coming from a fine art background where you never give anything away because it devalues the work, it's messing with my head a little.

walked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥

The craziest part about selling at local art fairs isn't the selling, it's the people who come up to your booth and say they've seen your work online. Every single time I'm caught off guard. I've got maybe 400 followers and post whenever I remember to, yet twice this summer someone walked up and said "oh you're the one who does those fall barn paintings" like I'm a celebrity. Meanwhile the piece I actually poured weeks into and thought would finally be "the one" has sat in my living room unsold for six months. My 8 year old said it looks like a sad house. Not wrong honestly. Trying to just accept that the internet works in ways I'll never fully understand and keep painting what I like. The barns sell because people want a barn on their wall, not because they're my best work. Feels like it should bother me more than it does.

I took the "oil on linen, 30x40" caption out of my posts for a month. Not the hashtags, not the process videos, just that little line at the end. I've always put it there out of habit, like a signature. Collectors want to know what they're buying, I told myself. The change was not dramatic but it was real. People started commenting about the light in the room, the mood of the thing, what the woman in the painting was thinking. Before it was mostly "beautiful work" and other painters asking about my medium. I think the technical note was giving people permission to look at it like a spec sheet instead of letting them just feel it. Once the frame of reference was gone they had to meet the painting on its own terms. I put the information back when the piece sells, obviously. But the post itself, the first encounter, I leave it bare now. The gallery can do the talking about dimensions and materials. My job on social media is to make someone stop scrolling because something in the image got under their skin, and I was undercutting that with my own footnotes. Maybe that's just me. Or maybe we all over-explain ourselves online because we're afraid of being misunderstood, and the fear itself is what keeps people at arm's length.

Sold a run of small prints on the Instagram side in three days. Little 15cm squares, cheap enough that people don't think twice. Then a collector who bought one messaged asking why I don't do a large version of the same piece, one meter wide, because that's what she'd actually hang. Thing is, the big ones don't sell through social. They need to be seen in person, in a gallery, with the light right. I can photograph a cyanotype until the sea turns grey and it still flattens into just another blue rectangle on a feed. So I keep making the small ones because they move, and the collector sits there wanting the big one I haven't printed. There's a version of this economy I don't fully understand yet. The work people say they want and the work people actually buy, they're cousins, not the same person. Anyway I'm prepping the large one this week. I think I'll keep making the smalls too. One feeds the other, even if I can't say exactly how.

There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.

I do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.

So here's one I'm still chewing on. I do a run of hares, hand pulled, edition of 40, €180 a sheet at the markets and it sells grand. Steady, not mad, but grand. A small gallery in town got in touch about stocking a few and the girl was lovely on the phone, then she says the price is the issue, that for their online shop they'd want it at €120 "for the digital crowd." And I said yes. Which surprised me, because I'm usually the stubborn article who'd rather sit on a box of prints for a year than be told what they're worth. Here's the thing though. They sold 11 in three weeks at €120. My own stall did 4 in the same stretch at €180. So the gallery made more off my work than I did, the buyer got a bargain, and the poor hare went out into the world at a price I don't really believe in. Money's money and I'm not above it, there's a fella carving in a shed in Carna and two small ones wrecking the gaff, but I don't think I'll do it again. Feels like I taught a whole new audience that my work is a €120 object. Anyway. I don't think there's a clean lesson in it, I just wanted to say it out loud to people who'd get it. Curious if anyone's done the same and regretted it, or done it and not.

Did the Christmas market circuit again this year, first time since before the lockdowns, and I forgot how much you learn from standing behind a table for eight hours. Two years of posting online, chasing the algorithm, reels and carousels and all of it. And then one Saturday in Galway an aul wan picks up a print, holds it at arm's length, squints, and says "that's nice, is it from a photograph?" and I'm explaining linocut to her and she buys it and tells me her mother had a hare in the kitchen. That's the whole job. That exchange. Can't get it from a screen. The thing I'd forgotten is how much the actual conversation sells. People don't buy prints standing in a cold hall, they buy the story you tell them about the block and the carving and the bad weather that put the heron in it. I sold more from the table in one day than a month of good posts. Not because the posts are wrong, but because there's no substitute for a body in front of the work. Still, the online crowd is what finds you the gallery people and the commissions. So it's not either/or. But sure, there's a reason I keep the stall. It's the only place the work gets a real reaction instead of a like.

For years I tagged every studio photo with the exact spot, Porto, Matosinhos, the beach name, the café where I dry the paper. Thought it helped people find me locally. And maybe it did. But a few months ago I just stopped. Posted a cyanotype of a cuttlebone I found at sunrise, no location, nothing. A woman I'd never seen walked into the studio three days later holding her phone with the post on it. She lives in the building next to mine. She said she'd walked past my door for two years and never knew what happened inside until she saw that bone and recognised the light. Made me think about how much we over-explain ourselves online trying to be findable, while the people right next to us have no idea we exist. Maybe the real local marketing is just being specific enough that someone local recognises their own morning in your work.

My daughter convinced me to post a short video of me roughing out a block of limestone. No finished piece, no music, just the sound of the chisel and my hands doing what they've done for thirty years. It got forty-some thousand views and three commission inquiries. The carefully lit photos of finished work I post get maybe two hundred. I don't fully understand it and I don't trust it. But it made me think most people online don't want to see the art. They want to see the labor. The sweat and the noise and the hours. And I'm not sure that's a bad thing, just a different thing than I thought I was selling.

ok so I've been undercharging for literally years. selling my little handbuilt cups for €25, small wall pieces for €60, telling myself I can't ask for more because I'm still learning and who am I etc etc. finally just... raised everything. cups at €35 now, wall pieces at €80. I did the math on a single piece the other day, €25 cup, took me about 2 hours from wedging to glaze, plus firing costs, plus the ones that crack or warp in the bisque. I was basically paying myself €6 an hour and pretending that was fine. raised prices on my online shop and at the last market. nobody said a word. same people buying, same compliments. one woman even said "oh that's all?" about a piece I was nervous to price. now I'm mad I didn't do it a year ago. what are we even doing out here, giving away our time for free?