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I've been selling small etchings for €180 since 2021. Same size, same paper, same amount of work. Three years of the same number while my studio rent in Berlin went up twice and the price of copper plates nearly doubled. Last month I finally raised them to €240. Not a huge jump. Still probably too low for the time that goes in. But I did it. Then a former professor, someone whose opinion I actually respect, saw the new price list and said, in that careful tone, that the pricing was "ambitious." Asked if I was worried about "pricing myself out" of the market. The market being what, exactly? The market of people who think art should cost as much as a nice dinner? I didn't say what I wanted to say, which is that I know etchers in London charging £400 for a similar plate and nobody calls that ambitious. I just said I'd think about it. Now I'm sitting here wondering if I should have raised them more, or if I'm actually wrong. The math says €240 is still a bad hourly rate when you add up drawing time, plate prep, printing, editioning. But the voice of that professor is stuck in my head.

Had someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?

So I had this conversation with a gallery owner last week. Small place, mostly sells to people who want "art that goes with the sofa" kind of thing. She was genuinely interested in my work, wanted to take a few pieces on consignment. But she kept pushing me to price them higher than I wanted, not in a greedy way, more like she thought I was undervaluing myself. And I couldn't explain it properly to her. It's not that I think my work is worthless. It's that I paint these old Bangalore houses that are being torn down, and I know the people who used to live in them. Some of them still come and watch me draw. So when I put a price on it, it feels like I'm putting a price on someone's childhood, you know? She said "then don't sell them, just show them." But I do need to sell. I just don't want to pretend it's the same as selling a print of a nice landscape. Anyway, I priced them lower than she wanted and she took three. Two sold in a week. Which I don't know if that proves anything or nothing.

Myself Ramesh, I was finishing a large piece for a client in Delhi. It depicted the marriage of Shiva and Parvati, very detailed work with natural colours on handmade paper. For weeks, my eyes were glued to the fine lines, the tiny figures. When it was done, the client asked for the final price. I calculated everything – the cost of the paper, the pigments which are becoming costly now, my time spent over many days and nights. When I told him the figure, my own hands started to shake a little. It was a good price, a fair price for the work, but still, it felt very high for me. We are not used to such figures in Madhubani, you see. He paid without any question, thankfully. But I am still thinking about it.

I used to do this thing where I'd tell people "pay what you can afford" because I genuinely believed in making art accessible and also I hate conflict LOL. But here's what kept happening: Someone who clearly had money would pay me $20 for a charcoal portrait that took me 6 hours. And I'd smile and say thank you because I SAID they could name the price and I didn't want to be a hypocrite. Meanwhile I had a single mom pay me $150 for a small drawing because she said "I know what labor costs and I want you to keep making work." The sliding scale only works if people are honest. And I realized I was letting the people who COULD pay more off the hook because I was scared to just... state my price like a real businessperson. Now I just say what it costs. If someone genuinely can't afford it I'll trade or work something out one on one. But I stopped making my pricing a charity auction where the rich get the discount. Anyone else do the "honor system" thing and regret it?

Years ago, before I had a real website or knew what I was doing with pricing, I ran a little workshop out of my studio. Just a few hours, materials included, you go home with a small piece. I charged €35 because I was scared to ask for more and it covered the tile and the wine. A tourist from Australia came, loved it, posted about it. Next thing I know it's on some blog. Fine. But then her friend emails me asking if I can do a private session for four people at the same price. I said yes because I'm an idiot who hadn't learned to say "that was a group rate." Now eight years later I sometimes still get people who found that old blog post and expect the €35 price. I've raised it to €65 and they look at me like I'm trying to sell them a car. I should have changed the name of the workshop or something. Instead I just have to be the bad guy every time someone shows up with a screenshot from 2016.

finally did it. bumped my base commission price from $200 to $275 after like three years of telling myself i'd get around to it. two people had inquiries sitting in my DMs. both went "ok thanks!" and vanished into the ether the second i gave the new number. not even a counter or a "let me think about it" just gone lol. i know $275 is not insane. i know i'm worth it. i know the people who actually want the work will pay it. but man that immediate ghost hit different. feels like i just priced myself out of my own market and i'm the one who set the price. anyone else raise a number and immediately regret it before you even gave it a chance to breathe? or is it just me staring at my empty inbox

I had a gallery once, reputable, good space, who after agreeing to take my work called me and said they thought my prices should be 30% higher. I'd spent months arriving at those numbers. I said no, they pushed, I held. They sold nothing. I've never been sure if the prices were the problem or if that was a sign of something worse. How do you handle it when a gallery wants to change your pricing? Do you trust they know their market, or do you hold your ground? I'm curious where people land on this.

So I finally did it. Added 150zł to my base price for a head-and-shoulders pastel portrait. 150. That's like... 35 euro. And I've been sitting here all evening convincing myself I'll never get another commission again. Thing is, I was still charging what I charged when I was visibly worse. I look at my old posts and I cringe. But the fear that people were only tolerating the price because they felt sorry for me, that's hard to shake. Like the new price will make them look at my work properly and go "oh, no, not for that." I know it's not rational. I know my materials cost alone has gone up. I just didn't expect to feel this weird about it. Did anyone else feel like a fraud the first time they raised their rates? Does it go away?

Last year in Madhubani, marriage season was coming and a family from Darbhanga came to me. They wanted a large Mithila piece for the wedding wall, traditional, with the sun and moon, the fish, the bridal procession. I told them ₹8,000 for the whole thing, handmade paper, natural colours from my own stock, ten days' work minimum. They said they would think about it. Next week I heard they went to a younger fellow in the next lane. He does the work too, learned from his aunt, but he charges ₹4,000. He uses poster colour, not geru and rice paste. And the paper is machine-made. But it is half my price, so they went to him. I am not angry at the boy. He is feeding his family. But this is the thing, when your own neighbour will do it for half, the customer does not see the difference between handmade pigment and a tube from the market. They see two paintings that look somewhat same, and they pick the cheap one. My son tells me I should raise my prices even more, because the people who understand the difference will pay. But the people who understand the difference are fewer every year. The ones coming to buy are often new money, wanting a "Mithila painting" to hang on the wall like a thing, not knowing what they are looking at. So I am stuck. ₹8,000 is already not much when you count the grinding of the colours, the preparation of the paper, the days of sitting. But I cannot compete with ₹4,000 and poster colour. And I don't want to compete that way either. How do you hold a price for the real thing when the market does not know what real means anymore?

ok so I had this gallery reach out, seemed legit, excited about my work. then came the call. "we love your pieces but we think you need to price them higher to be taken seriously." they wanted me to triple my prices. just like that. I said no because it felt fake and I'd rather sell something for what it's worth to me than sit there with overpriced work nobody buys. but part of me wonders if they had a point??? what's the wildest price-related thing a gallery has ever told you? "you're too cheap" "you're too expensive" "we take 60%" whatever. I wanna hear the numbers. give me the story.

A man I've sold three paintings to over the years, nice enough, serious collection, comes to the studio, emails me last month. He wants two new pieces, both around 80x60cm. He asks if I can "do something" on the price since he's taking two at once. I said no. Politely but directly. I explained that my price is the price because of what goes into it, not because I'm guessing what the market will bear. Buying two doesn't make the painting easier to paint. He wrote back the same day, a bit cool, said he understood. I haven't heard from him since. Maybe I lost a client, maybe he's just busy. What I keep thinking about is how uncomfortable that moment was, the feeling that I was being rude by not playing the game. In France especially, people negotiate on everything. But I don't want my work to be something you bargain over like a carpet in a souk. The price says what the work is. If I bend, I'm saying it wasn't really that price to begin with. Still. The silence makes you wonder.

A friend from the parents at my daughter's school. She knows I paint. She asked me to do a portrait of her daughter, a nice photo reference she had, the girl in a garden, good light actually. I said yes, I'd be happy to, and told her my price for a bust-length oil on linen, 40 x 50 cm, which is 1 200 €. She paused and said: "But you'll enjoy doing it." Not in a nasty way. She genuinely thought that because I would like the work, it shouldn't cost as much. As if pleasure and payment are opposites. As if a baker shouldn't charge for bread because he likes to bake. I explained that enjoying my work doesn't mean my time and materials are free, and that the years I spent learning to paint a child's face well enough that she'd want to hang it are part of what she's paying for. She said she'd think about it. She hasn't replied. I don't blame her exactly. Nobody taught her what this costs. But I'm tired of explaining that my enjoyment of the work doesn't subtract from the price, it's the whole reason the work is any good in the first place.

Early in my career a gallery in a small city took my work, I was relieved, I said yes to everything. Then they asked me to paint smaller and charge less. Smaller I could understand, but charging less felt like the wrong message. I said no, we parted ways, and I still think it was the right call. But I've wondered since. Sometimes a lower price gets people in the door and you build from there. Sometimes it just trains people to wait for a discount. Have you had a gallery ask you to change your prices, up or down, and did you do it? Regret it either way?

Okay so I finally worked up the nerve to raise my prices. I've been full-time for about eight months and I was charging like... nothing, honestly, I was so scared nobody would buy if I went higher. So I did the thing everyone says to do, raised them 30% across the board on my original paintings, prints I bumped up a little less. And it's been three months and I've sold maybe half of what I used to sell. My revenue is genuinely down. I had this whole pep talk prepared about how the right clients would find me and quality over quantity and all that, but I'm sitting here with more inventory than I've ever had and a very quiet PayPal account. I'm not gonna quit, I know I'd be pissed at myself if I went back down. But nobody tells you that the "raise your prices" advice might mean you just... sell less. For a while. Maybe forever? I don't know if I'm supposed to just ride this out or if this is the market telling me my work wasn't worth that much. It's really messing with my head honestly.

Had someone message me about a commission back in February. Wanted a small piece, maybe 40x40cm, in mostly smalti. We went back and forth for two weeks, she wanted a discount, wanted free shipping, wanted me to throw in a smaller piece "as a gesture." I held my ground, said the price is the price, and eventually she went quiet. I figured she'd moved on. Three weeks later the full amount shows up in my bank account with a one-line email: "Same dimensions as discussed, please proceed." No apology, no explanation. Just the money. I made the piece, shipped it, never heard from her again. Not even a photo of it on a wall. I still don't know what to make of that interaction. Part of me thinks she tested me and I passed. Part of me thinks she just got tired of negotiating and decided to pay. Either way, the lesson I keep landing on is: if you're confident the work is worth what you're asking, the haggling either resolves itself or it doesn't, and either outcome is fine. You don't have to win every conversation. Just don't be the one who folds first.

After my wife died I just stopped raising prices. Didn't think about it. Just kept quoting what I'd always quoted, year after year. My daughter looked at my books last winter and asked if I was trying to go broke before I retired. So I bumped everything. A commission I'd have done for $4,000 I quoted at $5,800. Small courtyard piece I used to do for $1,200, now $1,700. Felt wrong sending the emails. Lost two regulars. One told me straight up I'd priced myself out of their range. The other just stopped answering. That stung. But the jobs I got? Better clients. People who didn't nickel-and-dime the delivery fee. One of them paid half up front without me asking. Still feel like a fraud every time I type a number. But I'm not going back.

ok so I've been undercharging for literally years. selling my little handbuilt cups for €25, small wall pieces for €60, telling myself I can't ask for more because I'm still learning and who am I etc etc. finally just... raised everything. cups at €35 now, wall pieces at €80. I did the math on a single piece the other day, €25 cup, took me about 2 hours from wedging to glaze, plus firing costs, plus the ones that crack or warp in the bisque. I was basically paying myself €6 an hour and pretending that was fine. raised prices on my online shop and at the last market. nobody said a word. same people buying, same compliments. one woman even said "oh that's all?" about a piece I was nervous to price. now I'm mad I didn't do it a year ago. what are we even doing out here, giving away our time for free?

Back when I was still doing a lot of fabrication work for other artists, a friend asked me to weld a gate for his backyard. Nice guy, helped me move a block of granite once. I quoted him basically materials plus a couple hundred for my time. He was happy, I felt good about it. Five years later he wanted a matching gate for the front. Expected the same price. Then his brother heard about it. Then a neighbor. Then I'm the guy who does cheap custom ironwork for an entire neighborhood and every one of them thinks I'm gouging when I finally say no. That was the last time I did a friends-and-family price on anything. Cost me more in aggravation than I ever saved in goodwill.

I was so scared to do it. Had this 30x40 oil I'd been sitting on for months, couldn't sell it at $800. I was convinced I was asking too much already, like who do I think I am. Friend basically forced me to relist it at $1150 just to see what would happen. I thought she was insane. It sold in four days. To someone who had scrolled past it at the lower price twice. Now I'm looking at my whole inventory like... was I the problem? Was it always about the price looking too cheap so people assumed it wasn't valuable? Because that's a gut punch. I've been undercharging for YEARS thinking I was being honest about where I'm at, and apparently I was just signaling that my work isn't worth taking seriously. I don't know how to feel about it. Happy for the money obviously. But also pissed at the whole system. And a little embarrassed.