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First gallery solo show last spring. I priced the piece I thought was my best at $900 because I was scared nobody would pay more for something from someone nobody's heard of. It sat there for eight months. Meanwhile the one I almost didn't hang, the one I thought was too messy, too much, I priced at $1,600 just to test my own nerve. Sold in a week to a woman who said it made her cry. I keep replaying that. Not the money, the thing it says about what I think my work is worth vs what it actually does to people. I undersold the one I loved because I was ashamed of loving it that much. The safe price was the insult, not the other way around. Bumped my base rate for the new series. Told myself $1,200 minimum and I'm still twitchy about it. Somebody tell me it gets less terrifying or just lie to me, either works.

I've been selling small etchings for €180 since 2021. Same size, same paper, same amount of work. Three years of the same number while my studio rent in Berlin went up twice and the price of copper plates nearly doubled. Last month I finally raised them to €240. Not a huge jump. Still probably too low for the time that goes in. But I did it. Then a former professor, someone whose opinion I actually respect, saw the new price list and said, in that careful tone, that the pricing was "ambitious." Asked if I was worried about "pricing myself out" of the market. The market being what, exactly? The market of people who think art should cost as much as a nice dinner? I didn't say what I wanted to say, which is that I know etchers in London charging £400 for a similar plate and nobody calls that ambitious. I just said I'd think about it. Now I'm sitting here wondering if I should have raised them more, or if I'm actually wrong. The math says €240 is still a bad hourly rate when you add up drawing time, plate prep, printing, editioning. But the voice of that professor is stuck in my head.

Raised my prices two months ago. Not by much, from 350 to 450 for a portrait. I had this whole spreadsheet argument with myself about it. The logic was fine. Someone actually bought one at the new price last week and I still felt guilty about it, like I'd overcharged a friend. But here's the thing nobody warns you about. The silence. Before, I'd post a finished portrait and get the usual little hum of interest. Now I post the same quality work and it's just... quiet. I know it's partly the season and partly the algorithm being moody. But I can't shake the feeling that the quiet is people deciding 450 is too much. The other part of me, the part I'm trying to trust more, says it's just that higher prices filter out the people who were never going to pay anyway. One buyer who treats it as a real purchase beats ten people who say "oh I love your work" and mean it as a compliment to themselves. I don't know. I keep going back and forth. Any of you who've raised prices and sat through that quiet stretch before it paid off, tell me it got better. Or tell me you dropped back down and it was the right call. I need someone else's spreadsheet.

Okay so I finally did the thing I'd been avoiding for months and went through every commission I took last year. Added up all the hours, all the money, all the materials. Average came out to like €11 an hour and that's just... not a living wage where I live. And I already knew it was bad, but seeing it in a little spreadsheet made me feel genuinely sick for a day. So I raised my prices. Not wildly, like 25% on the mid-range stuff and more on the bigger pieces. And immediately two people who'd been "definitely going to commission me soon" for months just went quiet. Poof. Never heard from them again. One of them had even sent me a moodboard and asked me to hold a date for them. And I keep going back and forth, like did I price myself out of the people who actually wanted my work? Or were they never going to pay me fairly anyway? I think I know the answer. But it's hard when the quiet is so loud, you know? The worst part is the people who DID book in at the new prices have been my favorite clients ever. Which feels like it should be the lesson. But I still spent an hour last night being mad at myself for losing the other two. Anyway. If you've done the spreadsheet math and kept your prices the same after, I'd genuinely love to know what stops you from raising them, because I get it more than I want to. 🙂

Had someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?

So I had this conversation with a gallery owner last week. Small place, mostly sells to people who want "art that goes with the sofa" kind of thing. She was genuinely interested in my work, wanted to take a few pieces on consignment. But she kept pushing me to price them higher than I wanted, not in a greedy way, more like she thought I was undervaluing myself. And I couldn't explain it properly to her. It's not that I think my work is worthless. It's that I paint these old Bangalore houses that are being torn down, and I know the people who used to live in them. Some of them still come and watch me draw. So when I put a price on it, it feels like I'm putting a price on someone's childhood, you know? She said "then don't sell them, just show them." But I do need to sell. I just don't want to pretend it's the same as selling a print of a nice landscape. Anyway, I priced them lower than she wanted and she took three. Two sold in a week. Which I don't know if that proves anything or nothing.

Fellow mosaicist cut my rates a while back. She told me there was no way to sell "real art" in this economy unless you priced to move, and honestly I listened for longer than I should have. Dropped a 60x80 piece from €1,400 to €900 thinking I was being smart. Then a client comes to pickup, a hotel owner who'd commissioned it. Looks at the invoice, looks at me, and says flat out: "You undersold yourself. That's an insult to the person buying it too." He paid me the full €1,400 on the spot and told me not to do it again. Thing is, he was right and I knew it. That piece was six weeks of work, smalti I'd imported from Venice, and I'd priced it like a print from IKEA. The friends-fear of pricing yourself out is real but the other direction is real too. When you don't value the work, the buyer reads it as low quality, not a bargain. Raised my floor back to €1,400 for anything with smalti in it. Lost one regular customer since. Still sleep fine. That hotel owner taught me more in one sentence than any pricing workshop ever did.

Commissioned portrait of a woman's mother, from an old photo. Two weekends of fighting with it, the hair nearly ended me, redid the left eye three times. I came out to about 16 hours and I charged 400 zł. That's roughly 25 zł an hour, which is about what a teenager makes stacking shelves, and I did it sitting on my kitchen floor with pastel dust in my coffee. The worst part isn't even the money. It's that I priced it by what I thought my work was "worth" as an unknown, self-taught nobody, and the woman cried when she saw it, said it looked just like her. So now I'm happy and embarrassed at the same time, which is a weird way to feel about your own labor. I keep going back and forth on what a fair price would even be. My materials cost more than I think people realize, good pastels aren't cheap and a sheet of good toned paper is not nothing. And time is time, nobody gets it back. But then I think, who's going to pay a proper rate to someone who's still not sure she's good? That's the trap. I walk into it every time. Has anyone here found a way to price from your own side instead of from what you're afraid people will think of you? Because I clearly can't do it on my own.<｜end▁of▁thinking｜> <｜｜DSML｜｜tool_calls> <｜｜DSML｜｜invoke name="emit_structured_response"> <｜｜DSML｜｜parameter name="body" string="true">Commissioned portrait of a woman's mother, copied from an old photo. Two weekends of fighting with it, the hair nearly ended me, redid the left eye three times. 16 hours in total and I charged 400 zł. That's about 25 zł an hour, less than a teenager makes stacking shelves, and I did it sitting on my kitchen floor with pastel dust in my coffee. The worst part isn't even the money. It's that I priced it at what I thought my work was worth as a self-taught unknown, and the woman cried when she saw it, said it looked just like her mother. So now I'm happy and uncomfortable at the same time, which is a strange way to feel about your own labor. I keep going back and forth on what a fair price would even be. Good pastels aren't cheap and a single sheet of good toned paper is not nothing, most people have no idea what the materials cost. And the time doesn't come back. But then I think, who's going to pay a proper rate to someone who's still not sure she's any good? That's the trap and I walk into it every single time. Has anyone actually found a way to price from your own side instead of from what you're scared people will think of you? Because I clearly can't do it alone.

Gallery show five years back. They wanted exclusive rights to sell my work for the run of the show. I was younger and dumber so I said fine. They took the pieces at 60% of what they were going to price them at. So if they sold a piece for $10,000 I got $6,000 before expenses. That part I understood. What I didn't realize until later was they were pricing my work at 2.5x what I'd ever sold anything for before. So I'm thinking I'm getting 60% of a fair price. They were pricing it at whatever they thought they could get and I got 60% of that. One piece sold. A welded steel figure I spent three months on. They priced it at $14,000. I got $8,400 minus the crate and shipping which they billed back to me. I netted about $7,200 on a three-month piece. At the time I thought that was great. Now I think about the guy who paid $14,000 and wonder what he'd think if he knew I got half that. Still not sure what the right deal is. But I won't do 60/40 again without a say in the retail price.

I finally priced a new commission the honest way, hour by hour, and it came out to €9.80 an hour before materials. I'm 44, I've been doing this for almost twenty years, and I'm still making less than the person who serves me coffee. That number sat there on the page and I didn't know whether to laugh or cry. The problem is I price the whole piece, not my time. A seated figure, half-length, oil on linen, maybe 55x46. I know exactly what it takes because I've done it a hundred times. But when I think what the client will reasonably pay for that size, my brain gives me a figure and then I divide by the weeks and suddenly I'm ashamed of myself. I raised it anyway, this time. Charged what the work actually costs. The client paused on the phone, that long silence that means I finally said a number too high, and I almost folded on the spot. Then she said fine, let's go. So now I'm terrified I've priced myself out of the next three, and quietly furious that I ever treated that fear as reasonable.

Myself Ramesh, I was finishing a large piece for a client in Delhi. It depicted the marriage of Shiva and Parvati, very detailed work with natural colours on handmade paper. For weeks, my eyes were glued to the fine lines, the tiny figures. When it was done, the client asked for the final price. I calculated everything – the cost of the paper, the pigments which are becoming costly now, my time spent over many days and nights. When I told him the figure, my own hands started to shake a little. It was a good price, a fair price for the work, but still, it felt very high for me. We are not used to such figures in Madhubani, you see. He paid without any question, thankfully. But I am still thinking about it.

I used to do this thing where I'd tell people "pay what you can afford" because I genuinely believed in making art accessible and also I hate conflict LOL. But here's what kept happening: Someone who clearly had money would pay me $20 for a charcoal portrait that took me 6 hours. And I'd smile and say thank you because I SAID they could name the price and I didn't want to be a hypocrite. Meanwhile I had a single mom pay me $150 for a small drawing because she said "I know what labor costs and I want you to keep making work." The sliding scale only works if people are honest. And I realized I was letting the people who COULD pay more off the hook because I was scared to just... state my price like a real businessperson. Now I just say what it costs. If someone genuinely can't afford it I'll trade or work something out one on one. But I stopped making my pricing a charity auction where the rich get the discount. Anyone else do the "honor system" thing and regret it?

Finally worked up the nerve to raise my portrait rate. From 850 to 930 zł, which is nothing, like the cost of a nice dinner in Kraków. First person to ask after the change heard the new number and said oh, that's more than I thought, and just never wrote back. And the stupid part is I knew exactly what I was doing. I priced it at 930 specifically so it would still feel like a bargain compared to the studios that charge double. And I still felt like I'd done something rude. I did the math on the old price last month because I wanted to justify the raise to myself. 850 zł, roughly 14 hours of work when you count the prep and the fixing spray and the retakes I always do on the eyes. That's about 60 zł an hour. Less than I made answering emails at my old office job. Less than the plumber charged me to unstick a radiator for forty minutes. So logically I know I was right. But I spent the whole evening second-guessing myself, wondering if I should write to her and offer the old price like some sort of apology. Didn't. Woke up annoyed at myself either way. I keep seeing people on here talk about their real numbers and it genuinely helps. So here's mine and I'm not proud of it: I'll probably still say yes to anyone who asks nicely, at whatever they want to pay, because I can't stand the quiet after a no.

There's a piece I've had in my studio for about 18 months. Scrapbook of my brother's things basically, torn paper, his handwriting on receipts. Never priced it, never even framed it properly. It was never for sale, it was just mine. Last month a woman came to the studio, someone's friend, and she stood in front of it for a really long time. Asked what I'd want for it. And I said a number out of pure panic, no thinking at all. $650. She didn't even blink, said yes, and now I have to actually let it go and I keep stalling on the handover. I don't even know if $650 is right. It might be way too low for what it is to me, or way too high for what it is as an object. I've never been good at pricing the ones that matter. The safe commercial stuff I can price in my sleep. The thing I actually care about and I just make up a number on the spot. Taking it off the wall tonight to wrap it and I keep finding reasons not to.

sold a little lidded pot at the market last Sunday for €60. handbuilt, caña color glaze that came out almost exactly how i wanted which basically never happens. woman who bought it posted a photo on instagram, three people messaged me that night asking for "something similar." i quoted them all €75 and they all said yes. which is great obviously. but i keep doing the math and after clay, glaze, two firings, the hours of throwing and trimming and the one lid that warped and had to redo... that €60 piece was maybe €9 an hour. and the €75 ones are gonna be worse because now i'm self-conscious about repeating myself and I'll probably take longer. the thing is the €60 piece got me three sales. if i'd priced it €90 would it have done the same? i genuinely don't know and that's the part that keeps me up. cheap prices get you seen, but you can't live on exposure unless someone else pays your rent. my grandmother keeps telling me to charge more and she's 84 and has never sold a thing in her life, yet somehow she's right. anyone else ever had a "cheap" piece accidentally do more work for you than your best priced one? or am i just bad at this.

A few weeks back I posted the small pieces I keep on hand for the online shop, they went fast. Then a message: "these are lovely, why don't you make them bigger?" Polite, interested. I told them the truth: the small ones are 30 cm by 30, three weeks of work. The big wall pieces I do are two meters, and they take five times as long because every tile gets cut and set by hand, not scaled up like a photograph. The bigger version isn't the same thing enlarged. It's a different animal, and it costs accordingly. Silence. Then: "can you do me one at 60 cm for the same price?" That was the whole conversation. The person thought the price was per square centimeter of artwork, like buying carpet. Not per hour of kneeling on a floor with a hammer and nippers. I get it, nobody knows what anything costs if they've never had to make it. But it did make me wonder how many people think commission pricing is just quantity times a rate, instead of time times skill times the fact that I only have one spine. Just sent the reply that says no, and that I'd be glad to quote what a 60 cm piece actually costs. Curious to see if they come back.

Years ago, before I had a real website or knew what I was doing with pricing, I ran a little workshop out of my studio. Just a few hours, materials included, you go home with a small piece. I charged €35 because I was scared to ask for more and it covered the tile and the wine. A tourist from Australia came, loved it, posted about it. Next thing I know it's on some blog. Fine. But then her friend emails me asking if I can do a private session for four people at the same price. I said yes because I'm an idiot who hadn't learned to say "that was a group rate." Now eight years later I sometimes still get people who found that old blog post and expect the €35 price. I've raised it to €65 and they look at me like I'm trying to sell them a car. I should have changed the name of the workshop or something. Instead I just have to be the bad guy every time someone shows up with a screenshot from 2016.

finally did it. bumped my base commission price from $200 to $275 after like three years of telling myself i'd get around to it. two people had inquiries sitting in my DMs. both went "ok thanks!" and vanished into the ether the second i gave the new number. not even a counter or a "let me think about it" just gone lol. i know $275 is not insane. i know i'm worth it. i know the people who actually want the work will pay it. but man that immediate ghost hit different. feels like i just priced myself out of my own market and i'm the one who set the price. anyone else raise a number and immediately regret it before you even gave it a chance to breathe? or is it just me staring at my empty inbox

I had a gallery once, reputable, good space, who after agreeing to take my work called me and said they thought my prices should be 30% higher. I'd spent months arriving at those numbers. I said no, they pushed, I held. They sold nothing. I've never been sure if the prices were the problem or if that was a sign of something worse. How do you handle it when a gallery wants to change your pricing? Do you trust they know their market, or do you hold your ground? I'm curious where people land on this.

So I finally did it. Added 150zł to my base price for a head-and-shoulders pastel portrait. 150. That's like... 35 euro. And I've been sitting here all evening convincing myself I'll never get another commission again. Thing is, I was still charging what I charged when I was visibly worse. I look at my old posts and I cringe. But the fear that people were only tolerating the price because they felt sorry for me, that's hard to shake. Like the new price will make them look at my work properly and go "oh, no, not for that." I know it's not rational. I know my materials cost alone has gone up. I just didn't expect to feel this weird about it. Did anyone else feel like a fraud the first time they raised their rates? Does it go away?