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The craziest part about selling at local art fairs isn't the selling, it's the people who come up to your booth and say they've seen your work online. Every single time I'm caught off guard. I've got maybe 400 followers and post whenever I remember to, yet twice this summer someone walked up and said "oh you're the one who does those fall barn paintings" like I'm a celebrity. Meanwhile the piece I actually poured weeks into and thought would finally be "the one" has sat in my living room unsold for six months. My 8 year old said it looks like a sad house. Not wrong honestly. Trying to just accept that the internet works in ways I'll never fully understand and keep painting what I like. The barns sell because people want a barn on their wall, not because they're my best work. Feels like it should bother me more than it does.

walked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥

I've been selling small edition screenprints through Instagram and my site for about a year now. Nothing huge, maybe 15-20 pieces a month. A few weeks ago I started slipping in a free risograph print with each order, just something I'd already made, an extra, no mention of it in the listing. I thought it would be a nice gesture. What I didn't expect is that people started posting the risograph more than the thing they paid for. Like, photographing it on their wall, tagging me, asking if it's for sale separately. The free thing became the thing they wanted. It's making me rethink how I present the work. People love feeling like they discovered something, even if you deliberately put it there. There's something about the "bonus" object that reads as more authentic than the main one, probably because it feels less like a transaction. I don't know, maybe this is just a thing everyone in product already knows. But coming from a fine art background where you never give anything away because it devalues the work, it's messing with my head a little.

My daughter convinced me to post a short video of me roughing out a block of limestone. No finished piece, no music, just the sound of the chisel and my hands doing what they've done for thirty years. It got forty-some thousand views and three commission inquiries. The carefully lit photos of finished work I post get maybe two hundred. I don't fully understand it and I don't trust it. But it made me think most people online don't want to see the art. They want to see the labor. The sweat and the noise and the hours. And I'm not sure that's a bad thing, just a different thing than I thought I was selling.