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For ten years I kept a paper notebook of every piece I sold. Who bought it, how they found out about me. Back when that was mostly gallery openings and word of mouth. Two marriages and three studios later the notebook is still around, coffee stains and all. Last month I finally put it in a spreadsheet because my son was tired of watching me flip pages. And there it was, plain as day. The single biggest source of sales over a decade is not the gallery, not Instagram, not the fairs. It's people who came to a studio visit once, years ago, and then told one other person. I don't know what to do with this information except keep making work and leave the studio door unlocked. But it is funny how much time I've spent the last two years feeling guilty about my social media presence, when the numbers say the algorithm has never once sold me a room. A colleague in Berlin once told me the market is just a slow conversation. I think about that more than I should.

Today I ground the neem leaves with the stone. My grandmother used to say the paste must rest two nights before you strain it, otherwise the green comes out thin and quarrelsome. Three days this time. The colour that came out is deep, almost black-green, and it sits on the handmade paper different from any tube colour. It has a weight in it. People ask why we do the slow way when the market has everything ready. I tell them the old colours have the season inside them. This neem, it came from the tree behind my sister's house in Darbhanga. The paper is from Saurath, the same mill since my mother's time. Nothing about this painting is in a hurry. The fish and the lotus are done. Now the peacock's tail is waiting and I am letting the colour settle. Some days the work is not about the hand, it is about the patience. I am learning this again every time.

I used to reply to enquiries the minute they arrived, phone in the hand, paint drying on the brush. Somewhere I had absorbed the idea that a slow reply loses the client. Maybe that is true if you sell printed mugs. It is not true for a painting. Two weeks ago I was mid-glaze on a figure, the light on the shoulder was finally doing what I wanted, and the phone buzzed. I let it buzz. Answered the next morning, calm, with a proper answer about the piece and the price. She bought. Same thing happened again on Thursday, and again it did not cost me anything. I am not saying be slow to be mysterious, that is a marketing trick and it stinks. I am saying the speed I was performing was costing me something and buying me nothing. What people actually want is a reply that sounds like a person who was busy making the thing. Bof. Maybe I am wrong and I only notice the ones who stayed.

A friend asked me last week what my process is, and I tried to explain the two-week one. The one where I kept failing at getting the seaweed to sit right, burnt three sheets, ruined the fixing bath, got it eventually and it's the piece I'm proudest of all year. And then I told her about the other one, the one that sells consistently: a print I made in eleven minutes during a rain break, tossed a piece of net on a wet sheet, didn't even think about it. That one sells. Over and over. People comment on it constantly. The careful one sits in a drawer. I don't know what that says. Maybe the fast ones carry less effort and more luck and people feel that. Or maybe the thing I fought for two weeks has all my doubt baked in, and you can see it even through the Prussian blue. Some prints just breathe easier than others. I keep telling myself the slow one is the better work, and maybe it is. But the market keeps telling me something else, and I'm old enough now to wonder if ignoring it is stubbornness dressed up as integrity.

Did the accounts for the last market season over a cup of tea this morning, the way you do, and I nearly spat it out. Sold 240 prints over eight Saturdays, which sounds great till you add up the fine: about €4,600 in, and then the stall fee, the petrol, the framing offcuts, the lino and ink and paper and the new gouges I had to buy because the old ones went blunt halfway through July. Net came out around €900 for the season. That's not a business, that's a very slow hobby with a stronger opinion of itself. But here's the thing I keep coming back to. I met a woman at the October market who bought one print of the heron and then came back the next Saturday with her daughter and bought another one the same, "one for each of them" she said. That's not in the accounts. And I sold one to an American lad who sent me a photo of it framed above his fireplace in Chicago, which is mad when you think the lino block it came from has a coffee ring on it from the Tuesday before. I know the whole thing should be priced better and I know the answer is I'm a coward with my own numbers. But I also know I'd still do the eight Saturdays for less than minimum wage, and I'm not sure whether to be proud of that or embarrassed by it. Maybe both. Anyone else ever run the numbers and then decided not to learn anything from them? 🙂

This morning I made fresh gum from tamarind seeds for binding the colours. Soaking, peeling the thin brown skin, grinding the white kernel into paste. My mother used to do this and her mother before. When I was small I would sit and watch her, the slow grinding stone, the patience. Now my own hands do it and I think: this is the same gesture, passing down. We have readymade binder available in the market now, many artists use it. But for me the natural gum feels like part of the painting itself. The colour holds different. More alive maybe. Or maybe just I am old fashioned. 🙂 The kitchen smelled slightly sour this morning from the soaking. My wife said "again you are doing this Ramesh, the vessels will all get stained." But she knows. She left the mortar out for me. Anyone else here still make their own materials? Or am I the only one who cannot let go of these old ways.

I posted a reel of me cutting smalti, the satisfying little clinks, and it did what those do, forty-something thousand views. Nice dopamine hit. But the person who actually commissioned a piece from me this month saw a single still photo I'd pinned to my profile months ago, from an old slow project. No sound, no motion, just a finished panel leaning against a wall. I'm not saying the reels are worthless. They bring eyes, they bring algorithm points, whatever those are worth. But I've stopped treating them like the real marketing. The real marketing is the archive of finished work that sits there quietly while I sleep. The video is the party, the portfolio is the marriage. Also the reel took me two days to edit and the photo took me thirty seconds. I keep having to remind myself of that ratio.

Okay so this is going to sound like I'm about to sell you a course and I promise I'm not. I deleted the app off my phone nine days ago. Not the account, just the app, because I was opening it while the kettle boiled and then the kettle would boil for eleven minutes and I'd be watching some guy in a loft in Berlin explain underpainting to me. My actual painting time was like 40 minutes a day and my scrolling was two hours. Do the math, it was ugly. Then three commissions came in. From the same two people who've bought before, plus a woman I met at a market in March who said "I'll think about it" and I fully wrote her off. And I keep trying to figure out if this is causation or if it's just that the work I made in those nine days was better because I wasn't painting with half my brain doing caption math the whole time. I think it's the second thing. The commissions might be coincidence. The work is definitely not. The part that bugs me is that the "post every day" advice isn't wrong exactly, it just made me a person who was making content about painting instead of making paintings, and I didn't notice the swap happening. It was slow. Also honestly the account's fine, I'm not quitting, I just check it on my laptop now like a Victorian. Anyway. Nine days, three commissions, one very smug partner who told me to do this in June. Has anyone else taken a step back from posting and had it go weirdly okay, or is this just a lucky streak I'm about to be humbled by

Got a message yesterday from someone doing a small course on artist marketing. Friendly, well-meaning. They'd looked at my page and told me I was "leaving money on the table" because I post maybe twice a month and never with a call to action. They wanted me to batch content. Six weeks at a time, one afternoon, scheduled. I said I'd think about it and then sat with how much I didn't want to. My work is slow on purpose. I tear paper for hours before anything gets glued. Batching the talking about it feels like batching the wrong thing. Maybe I'm wrong. I sold three pieces last year and two of them came from someone who found me through a photo I nearly didn't take. But I keep thinking that if I had to produce a steady stream of it, the work would start to answer to the stream instead of the other way around. That's the part I'm not willing to trade. Curious whether anyone has actually tried the batching and had it be fine, or had it eat something.

I had this whole thing planned out for today, I was gonna paint this corner of my studio where the afternoon light hits this dumb little ceramic donkey my mom got me at a flea market, and I mixed this perfect warm gray for the shadow side, really felt good about it, and then I walked away to let it settle for literally two minutes and came back and it was already cracking. Gouache is such a brat sometimes. Like alright fine I guess we're starting over?? And I KNOW it's because I didn't work the pigment back enough before I put it down, I was too excited, I rushed it. I do this every time I'm really into a piece. My partner says I need to slow down but like, the thing is when I'm excited about something I just wanna GET IT DOWN you know?? And then the materials are like nope sorry try again. Anyway I'm re-mixing and I'm gonna be real patient about it this time lol. The light's still good for another hour or so. We'll see if I learned my lesson.

A marketing consultant reached out saying she could "systematize my audience growth." I told her I don't have an audience, I have maybe 400 people who care about industrial salvage installations in Prague. She said that's exactly the problem. So for a month I let her try. She had me post on a schedule, use certain words, track when people engaged most. I did it. Numbers went up slightly. Total new people who actually came to a studio visit or wrote something that showed they understood what I'm doing: zero. The thing is my work takes six weeks to build and you walk through it in ten minutes. You can't optimize that. You can't gamify someone standing in a room full of old factory parts and feeling something. I told her I think the disconnect was that my work is slow and her job is to make things fast. She said I was being resistant. She wasn't wrong. But neither was I. I don't know what the proper social media strategy is for work that takes months and asks for patience. Maybe there isn't one. Maybe the answer is just keep making the rooms and the people who need to find them eventually will.