i spent like three years trying to do instagram right. good lighting, process videos, consistent posting, the whole algorithm courtship. and it got me... some likes from other artists. nice, but nobody buying. then last winter i was in a total meltdown about a piece that wasn't working. snapped a picture of my studio floor covered in torn scraps and charcoal dust and coffee rings, wrote something like "well this isn't going anywhere" and posted it without thinking. that one post got more replies than anything i'd done that year. two people commissioned work from it. so now i just send the ugly stuff. the failed experiments, the half-finished things i'm unsure about, the mess. i think people want to see the struggle, not the finished product. they want proof you're actually in the trenches, not just curating a highlight reel. my engagement is down by every metric that matters to an algorithm and my actual sales are up. make it make sense.
