I sold a painting through a blurred Instagram story of a coffee cupA collector bought a piece this spring and when I asked what caught their eye they didn't mention the studio work, the process shots, the exhibition photos the gallery put out. They said it was a story I posted at nine in the morning of my coffee on the bench next to an unfinished canvas, mostly out of frame, half the image out of focus because the phone was still waking up. The painting was two years old by then. It had been in two group shows. Nobody bought it. And the thing that sold it was basically an accident, a photo I took without thinking so my wife would know I was still alive in the studio. I've spent twenty-five years learning how to make the work and maybe five learning how to show it. And the showing still defeats me, daily. But I notice the accidental stuff does more than the deliberate stuff, and I don't know what to do with that information. I can't manufacture accidents on purpose. I tried. It shows.
instagramprocessselling-art
Filmed myself throwing instead of making. Seven videos in and I understand nothing.ok so against my better judgment I started filming the studio work. vertical, phone balanced on a bucket of grogged stoneware, the fancy one. seven videos in and here is what I actually learned. the timelapse of me building a vessel got 400 views. the one where I talk through what I'm doing, 90 views. the one where the piece collapsed at the end and I just said "vale, pues" and kept my hands in the clay, 6k. six thousand. on a collapse. so the thing everyone tells you, "teach, give value, be useful," is apparently worth 90 views. me failing quietly is worth 6k. I don't know what to do with this information. am I supposed to build failure into the schedule now? break things on camera for the algorithm? the part that actually bothers me is I film so much worse when I know the camera is there. my hands get self-conscious, I over-explain, I do the little laugh. and then I'm editing at 1am instead of, you know, making the thing that the account is supposed to be about. anyway I sold two pieces from the collapse video, so. maybe the answer is just keep failing where people can see it.
algorithmceramicsreels
the angle grinder in the living room situationMy daughter was over last weekend and she said "Dad, there's an angle grinder on the coffee table." And I said yeah, the bearing was going, I had it apart to repack it. She looked at me like I was living in a different world. I guess I am. It's been three years since I had a proper studio. Working out of the garage and the spare bedroom. The dust gets everywhere. I found stone grit in the butter dish last month. I keep telling myself I'll rent a space again when the commissions line up right. But the truth is I got used to working close to where I sleep. Might not go back.
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Gallery asks to "see more work" after a studio visit. what actually happens next?A small thing I keep turning over. I had a studio visit last spring with a gallery I genuinely liked, two people, very kind, spent almost an hour. At the end one of them said they'd like to "see more work." No timeline, no follow-up date, nothing. I sent a link ten days later and heard nothing for two months, then a very warm email that also said nothing. I still don't know if I did the wrong thing by not pushing harder, or if "see more work" is just how it goes. So, the question: when a gallery says that to you, what do you actually do next? Do you send more, do you wait, do you ask them straight out what they mean? Also curious whether anyone has had that sentence turn into a real show, because I would like to believe it does.
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the woman at the open studio who said my work "needed more layers"I had an open studio thing last weekend. Small, local. A woman stood in front of a piece I'd spent two weeks on, maybe forty torn paper fragments on a long white sheet, spaced out carefully, and she said, "it's nice but it needs more layers. You know, more depth." She said it kindly. Like she was helping. I just nodded and said I'd think about that. But what I wanted to say was: why does everything have to be maximal? I put seventeen layers in that piece and then took twelve of them out again. The space between things is part of the thing. I walked home irritated and then irritated at myself for being irritated. But it's still sitting with me.
artistsminimalismrants
A studio day where nothing worked, then one thing didStarted three canvases this week and killed all three by Thursday. Overworked, muddy, the cold wax turning to glue because I wouldn't stop pushing. You know that feeling when you can feel yourself making it worse and you keep going anyway. This morning I scraped one of them down to the linen with a palette knife. Just a ghost of yellow ochre left in the weave. I thought, good, now it's a fresh surface and I've got nothing. Sat with it for an hour. Then I took a tube of Prussian blue and a rag and just wiped it across, thin, no plan, no composition. Let it dry forty minutes. Came back and put one mark on it, a single stroke, cadmium orange, right through the middle. Stood there. That was it. That was the whole painting. It's small. 60 x 80. But it has something the other three didn't have. It knows when to stop. I don't learn that lesson, I relearn it every time.
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The studio heater broke and I kept working anyway because the cold kept the oil stiff longerThe radiator in my studio gave up yesterday. Temperature this morning was just above freezing. I put on a second sweater and stayed because I realised the cold was doing something I'd never deliberately tried, the cold wax was setting up almost immediately, the oil was stiff, the marks were staying exactly where they landed instead of bleeding or shifting. Normally I fight that, want the slow drag, the uncertainty. Today I worked with it and it was like a different vocabulary. I don't know if there's anything useful in that, or if I was just too stubborn to pack up and go home. Probably both. But I'll fix the heater tomorrow.
cold waxprocessstudio
Paid a guy to run my Instagram for two months. Worst money I ever spent.Hired a social media manager back in January. Young guy, sharp, knew all the algorithm talk. Two months, 400 dollars a month. He got my follower count up by about 900. Sold exactly one small piece out of it, and that buyer told me later he found me through an old gallery listing, not the account. Meanwhile I've sold four pieces this year to people I met at shows and studio visits. Not a single one looked at my Instagram first. The account is a business card at best. Somewhere to point people so they know you're not a scam. I'm not saying the internet is worthless. I'm saying paying someone to make it look active while the actual work sits in a studio is backwards. The work is the marketing. Everything else is just where you point people after they've already decided they want to look. Dropped him in March. Account's been quiet since. Nobody's noticed except the algorithm, and the algorithm was never buying anything anyway.
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the collector who came to my studio and spent twenty minutes telling me what my work "really" meansHad a woman in the studio last week. She saw a small collage I made from a 1920s Swedish grammar book page and some torn map fragment, and she spent a solid twenty minutes explaining to me that it was about the fragmentation of national identity in post-industrial Scandinavia. I said it was about liking the yellow of the map against the grey of the paper. She looked at me like I'd said something stupid. Maybe I had. But also maybe that piece is just me being picky about two colours that sit well together and leaving most of the page empty because empty feels right. Not everything is a statement. Some things are just a decision about where to stop cutting.
art strugglescollagestudio life
the collector who wants to borrow the painting for a dinner partyGot an email today from a man who bought a large piece from me two years ago. He wants to borrow it back for an evening. Not for a show, not for a museum, not even for a private viewing with a serious buyer. For a dinner party. He says it would "elevate the conversation." I sat with that for a while. There's a section in my contract about loans, and it's about insurance and condition reports and handling. Nowhere in there is a clause for "my wife wants the guests to see something on the wall that looks like it means something." I said no, as politely as I could manage in writing. He wrote back saying he was "surprised by the gatekeeping." That word. Gatekeeping. As if years of making the thing, and the fact that it's heavy and oil and wax and can't be shoved in a taxi, counts as some petty power trip. What I actually wanted to say is that the painting does its work in the studio and on a wall where someone chooses to live with it. It's not a conversation starter. It has nothing to offer a room full of people who will glance at it once over the wine and move on. That's not snobbery, it's just what the work is. Slow. You have to come back to it. I didn't say any of that. I said "not possible at this time." Which is the grown-up way of saying no without explaining yourself. But honestly, the fact that I had to be the one keeping the dignity of the thing he owns and I made. That sits wrong.
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Submitted the Magnolia grandiflora plate to the RHS show and my hands didn't shake on the uploadThe deadline was Friday at noon and I sent the digital submission at 11:40, which for me is reckless. Twelve weeks on a single flowering branch of Magnolia grandiflora, the undersides of the leaves in that rusty felted brown that no one believes until they turn a leaf over. I repainted the terminal bud four times because the light on it was doing something I couldn't get honest, and on the fourth attempt I left one edge slightly unresolved, which I would not have allowed myself five years ago. The strange part is that the fear now isn't the painting. It's the verdict. My old supervisor used to say a paper only exists once it's been read by someone hostile, and I have carried that into this medium without meaning to. So this is the win, such as it is: the work left the studio, and I did not go back in and fiddle with the bud at the last minute. I also didn't send the usual apologetic covering note. Results in three weeks. The paper is Fabriano Artistico, hot pressed, and it took the glazes beautifully, which is its own quiet satisfaction and has nothing to do with the judges.
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The person who told me my pastel portrait "looks like a photograph, so where's the art in that"Still fuming about this from Saturday. I was at an open studio thing, just working on a portrait of an old woman I'd taken a reference photo of at the market. Her face is all lines and light, it took me maybe six hours to get the softness right in the cheek shadows, pastel is not forgiving if you rush it. This woman comes up, looks at it for maybe three seconds, and goes "oh, so realistic. It looks just like a photo. So where's the art in that then?" I just said "well, the photo is right there" and pointed at my phone. She didn't even look. Just walked off. And I sat there thinking, I spent a year learning how to not make pastel look muddy. I know exactly where every highlight on that face came from. I changed the light source entirely from the reference because the original was too flat. But sure. No art. Just copying, right? I didn't say any of that to her. I just smiled and went back to work. But I keep replaying it. Why do people think realism is just... cheating? Like there's no decision-making involved? Anyway. Just needed to put it somewhere. 😅
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I made my Instagram a shop window. Nobody buys through it.I have spent two years being told I need to show the process. Reels of the underpainting, close-ups of the brush loading, all of it. It does bring people. My last three sales came from a woman who works at a picture framer in Annecy, a gallery in Villeurbanne, and someone who sat next to me at a dinner and asked what I do. Not one from the internet. The reels do bring something, to be fair. The last one I posted, a small study of my daughter's hand under the lamp, got maybe nine thousand views. Two emails about it. Neither asking to buy anything. One wanted to know which brand of brushes, one wanted to know if I could teach a workshop in Dubai. So voilà, the reach is real. It just has nothing to do with the painting leaving the studio. What actually works for me is unglamorous: the framer, the gallery, and the people I already know. That is the whole strategy. It feels like a strategy from another century and I suspect it is one. I keep the account going anyway. I am not sure why. Maybe because it is the one place I can show a canvas without somebody standing next to it saying something. But I have stopped pretending it is a business tool. It is a window. Windows are not doors.
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the light in this room changes everything about my workI rearranged my studio last week, moved my desk ninety degrees so the north-facing window is now behind my left shoulder instead of in front of me. It sounds minor, but it has completely altered how I see the page. I'm suddenly noticing the subtle yellow undertone in what I thought was a neutral paper. My mixes look different. I had to adjust my entire wash strategy. It's a reminder that so much of what we call skill is really just set-up. I spent years blaming my brush control for results that were actually about bad light. If you're struggling with something fundamental, try changing where you sit before you change your technique. It costs nothing and it might be the thing.
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The spreadsheet that ended up mattering more than the algorithmsFor ten years I kept a paper notebook of every piece I sold. Who bought it, how they found out about me. Back when that was mostly gallery openings and word of mouth. Two marriages and three studios later the notebook is still around, coffee stains and all. Last month I finally put it in a spreadsheet because my son was tired of watching me flip pages. And there it was, plain as day. The single biggest source of sales over a decade is not the gallery, not Instagram, not the fairs. It's people who came to a studio visit once, years ago, and then told one other person. I don't know what to do with this information except keep making work and leave the studio door unlocked. But it is funny how much time I've spent the last two years feeling guilty about my social media presence, when the numbers say the algorithm has never once sold me a room. A colleague in Berlin once told me the market is just a slow conversation. I think about that more than I should.
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A museum's conservation studio asked to keep one of my collages for their reference shelfI work part-time at a paper conservation studio, and last week one of the conservators asked if she could keep one of my collages on the reference shelf. Not to display. To study how the layers sit together, how the adhesives hold up over time. It's the kindest thing anyone's said about my work in a while, because she meant it as a materials question, not a compliment. It was a small piece, mostly a torn map fragment and a bit of old ledger paper. The sort of thing that takes me three weeks and looks almost accidental. She's seen a hundred years of paper fail, so her keeping it around says something about how it's made that I actually trust more than a gallery wall. I walked home in the drizzle feeling steadier than I have in months. Small win, but it's mine.
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I stopped photographing my work on the wall and started shooting it on the studio tableFor two years I photographed every finished piece on the white wall with the good light and the grey card, because that is what you are told to do. Clean, neutral, correct. Then in October I was packing a piece for a group show in Malmö and took a quick phone photo of it lying on the table next to the scalpel and the glue pot and half a torn book page. Sent it to the gallery contact. She wrote back asking if she could use that one instead. Since then I have not shot on the wall once. Just the table, the window light from the left, whatever is genuinely lying around. Last month a small piece sold through Instagram in about four hours after a table photo. The wall version of the same piece had sat there for six weeks. I am not sure what the lesson is. Maybe that people are buying the studio, not the object. Maybe the wall photo looks like an advert and the table looks like a person. Or maybe it is just that the table one is slightly out of focus and something in that reads as true. I do not fully trust my own explanation. The annoying part is that it is less work. I used to spend an hour on the wall setup. Now it takes ninety seconds and does better.
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The conservation studio keeps the paper I'm not allowed to keepWorking part-time at the paper conservation studio has ruined me for hoarding. People bring in these things, old letters, theatre programs from the 30s, family photos where the emulsion is lifting, and I get to touch them, gently, and then they go back to the owner. Nothing stays. Meanwhile my own collage stack is mostly junk mail and book pages I've torn out of things nobody wanted anyway. Nothing precious. Which is probably why I can actually cut into it. There was one piece today though. A 1942 ration card, some address in Malmö, pencil handwriting on the back. I sat with it longer than I should have. It went back in its sleeve and off to the client. Fine. But that's the thing that'll be in my head while I work tonight, not any of my own paper.
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Instagram keeps pushing reels at me and I keep saying noEvery week a gallery or a fellow painter tells me I have to show more of the work in motion. The brush going down, the glazing, the palette. And I get it, people watch that stuff. But there is a reason I stopped filming my hand a few years ago and it's not laziness. When I film myself painting, I paint for the camera. Not consciously. But the hand becomes a performer. The strokes get more theatrical, the pauses disappear, the whole thing becomes a demonstration of painting instead of painting. That's not the same activity. I spent my thirties unlearning performing, I'm not going to spend my fifties picking it back up for a views count. The strange part is the numbers agree with me. My studio shots, the finished work, even the messy shelf where I keep my mediums, those posts do fine. Steady. Modest. The kind of engagement that actually brought me two commissions this year. And when I did post a reel a few months ago, close on the palette, the reach was higher and the inquiries were zero. People want to watch the paint move, they don't want to buy the painting. That tells me something. I'm not saying nobody should show process. Go ahead, it works for plenty of people. I just think some of us are better served by being a bit less available. The mystery of how it gets made used to be part of the value.
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The gallery that strung me along for six months just sold the same wall space to a trendier artistsix months of emails. "we love the direction." "let's revisit after the summer show." meanwhile my inbox stayed quiet and my work sat in my studio getting dusty. then last week they post the lineup for the fall exhibition. same slot they'd been hinting at for me. filled with someone whose whole thing is neon resin pours that all look like the same puddle. i'm not even mad at the other artist. i'm mad at myself for treating "maybe" like a yes for half a year. should've kept pushing my own thing instead of holding my breath for them. everyone says don't wait for permission. i believed it until an actual door cracked open and i stood there politely waiting for it to open the rest of the way. that's the part that stings. anyway. the market crowd keeps buying, so it's not like the work's dead. just wondering how many "maybes" i let keep me small.
galleriesrejectionselling work