I raised my prices on a whim and the $40 painting sold before the $15 onesSo I had this small still life sitting at a local craft fair in July, priced at $15 because I kept underselling myself and it was small. Nobody touched it all day. Then on a lark I bumped it to $40 and put it back out at the next fair two weeks later. Gone in the first hour, and two people asked about it after it was gone. I don't know what to make of that. The size and the work didn't change, just the sticker. Everyone talks about pricing psychology like it's a secret, but honestly it feels a little gross to me that the same painting is "worth" more because I asked for more. Then again, I've also got a bin of $15 paintings that don't sell, so maybe I've been telling people they're cheap and they believed me. Anyone else seen this? I'm genuinely not sure if I should just reprice everything I'm sitting on or if I'm reading too much into one sale.
art fairspricingselling work
Raised my price 40% and lost every single client. Now I don't know what to doRaised my charcoal portrait rate from €250 to €400 after a year of people telling me "you're too cheap, you undersell yourself." Everyone said do it. Everyone. Lost every single client. All of them. The two commissions I had booked cancelled the next week. Three months now, nothing. I keep checking my DMs like a loser. And the worst part is I know the work is good. It's not impostor syndrome talking, this batch of pieces is some of the best stuff I've ever made. But nobody will pay the price that's actually fair for what goes into them. I'm sitting here genuinely considering dropping back down to €250. And I hate that because everyone warned me this is the trap, this is exactly what they said would happen, that I'd cave. But rent doesn't care about my dignity. €250 for 22 hours of work is €11 an hour. I know that's insane. But it's food money. Anyone else just... hit the wall and folded back to the old number? Or actually waited it out and survived?
freelanceportraitspricing-anxiety
The commission where I charged too little and the buyer said "are you sure"I sold a piece last month for 3,500 SEK. Small collage, maybe 30x40cm, took me about a week of evenings because I kept setting it aside and coming back. The buyer is a friend of a friend, not quite a stranger, not quite someone I know. She said "are you sure that's enough?" and I said yes like a reflex. Then I went home and realised I'd just told someone my time and materials and eye and everything I've learned are worth maybe 60 SEK an hour. I still don't know what the right number would have been. But I know I named it first and that was the mistake. Next time someone asks I'm going to say "what's your budget" and let them set the floor before I open my mouth. I've never done that before and it feels uncomfortable but less uncomfortable than the walk home after underselling yourself.
commissionspricingunderselling
"You should put your prices up" - said by people who don't have to sell my workHad someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?
art fairspricingselling art