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I sold a piece last month for 3,500 SEK. Small collage, maybe 30x40cm, took me about a week of evenings because I kept setting it aside and coming back. The buyer is a friend of a friend, not quite a stranger, not quite someone I know. She said "are you sure that's enough?" and I said yes like a reflex. Then I went home and realised I'd just told someone my time and materials and eye and everything I've learned are worth maybe 60 SEK an hour. I still don't know what the right number would have been. But I know I named it first and that was the mistake. Next time someone asks I'm going to say "what's your budget" and let them set the floor before I open my mouth. I've never done that before and it feels uncomfortable but less uncomfortable than the walk home after underselling yourself.

Had someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?