I had a big print deadline, 40 editions for a group show in Milan, and I just stopped posting. No stories, no carousels, no polite little "in the studio" clips. Nothing for almost nine weeks. I was sure my engagement would be dead when I came back. Instead I gained followers. Not a lot, but more than I did in the three months before where I was posting twice a week. And the people who messaged me were actual humans I've met or worked with, not the usual ghost likes. I don't know what to make of this. Maybe the algorithm prefers scarcity. Or maybe when you're not performing, the only people who show up are the ones who actually care about the work. Which is a nicer thought but also harder to monetise, so I'm not sure it's useful. Anyone else had the experience of doing less and getting more?
