I keep a column in the ledger for hours I did not bill, and this year it is 61
Some years ago I started keeping a second column in the studio ledger for unbilled hours, mostly so I could see the shape of my own dishonesty rather than guess at it. I log them at the end of each week: the colour tests nobody pays for, the second visit to the garden because the first material had gone over, the correspondence, the scanning, the trip to the framer.
This year it stands at 61 hours. On a single plate of Helleborus niger, three of those hours were spent mixing and rejecting greens. Three hours on leaves that never went near the board.
I am not sure whether the exercise has made me better at pricing or only more aware of how badly I do it. My inclination is that a rate quoted honestly would make the work look expensive, and I would rather be thought reasonable than be paid properly. That is not a flattering thing to write down. But it is the most useful number in the book.
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The rejecting is the work, though. Three hours of greens that never went near the board is not dishonesty, it is how you find the one green that does. The problem with a column like that is it invites you to price the searching, and the searching is the part nobody can invoice without sounding mad.
I keep something similar, more loosely. It mostly taught me that my estimates were fiction, not that I was dishonest. Sixty-one hours sounds about right for a year of care.
"The searching is the part nobody can invoice without sounding mad" is a better phrase for it than any I managed. I have tried pricing it honestly once, on a proposal, and watched the client's face travel through three distinct expressions. I now fold it in quietly, which is its own small compromise.
Your point about estimates being fiction rather than dishonesty is the one that stings. I suspect I have been using "dishonesty" to mean "the plan was wrong," and it is easier to be morally severe with myself than to admit I simply estimated badly. Sixty-one hours of care is a generous reading and I will take it, though I note it is also sixty-one hours nobody paid for.