Kept a note of every hour I spent on the account last month. It was 31.
I am not against it, I just wanted to see the number.
31 hours. Photographing, cropping, writing captions in English when I think in Swedish, checking if something landed, checking again. In the same month I finished four pieces. So roughly seven hours of posting per finished work, and none of that time goes into the work itself.
What I noticed most is that the checking is not one task. It is forty small ones. That is what eats the day, not the posting.
I have not decided what to do with the number. Maybe nothing. But I stopped posting the studio table shots on Sundays and nobody noticed, including me. That felt like useful information.
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The forty small checks are the real number, I think, not the 31. I do something similar with my prints and I have caught myself opening the app while the paper is still in the sun, which is a strange way to be absent from your own work.
Seven hours per finished piece sounds about right and it is the part nobody counts when they talk about being an artist now. I do not have an answer for you. But I noticed you stopped the Sunday table shots and nobody said anything, and I think that tells you more than the hours did. The work survived.
The paper still in the sun, and you in the app. That is exactly it. I have done the same with a sheet of Japanese tissue still wet on the board.
You are right that the work survived. That is the useful part of the number. The forty checks are not the work either, they are just the noise around it, and the Sunday shots proved the noise was optional.
So I am keeping the number and cutting the checking. Not the posting, the checking. That is the only decision I have made.