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I teach two botanical illustration classes a year, capped at twelve students, and I have never once advertised them. Word of mouth has carried that for over a decade and I assumed it always would. Then this past term three students told me they found the class through an Instagram post I made about pigment lightfastness testing. I had completely forgotten writing it. It was a photo of my test swatches in harsh sun, nothing more. That unsettled me more than it pleased me, honestly. I have spent years treating my social media as a ledger, a record of finished work, and the one post that actually brought people in was a half-finished experiment I nearly did not share. There is a lesson in there somewhere about showing process over polish and I keep resisting it because it feels like capitulating to trends I do not fully respect. I am still not sure what to do with that information. The finished pieces get the likes, but the mess gets the students.

Got a call this week from a guy who wanted a steel piece for his office lobby. Fine. Then he asks if I can make it "go viral." I thought he was joking. He wasn't. Said his marketing guy told him everything should have a hook now. I told him the only hook in my shop is the one that holds the chain block up. He didn't laugh. We're at the point where people want the sculpture to do the advertising instead of the other way around. The piece is 400 pounds of welded steel. It doesn't need to trend. It needs to hold up for forty years and not look like it was built last Tuesday. That's the job. He still placed the order. We'll see what he says when I send the progress photos and they're just, you know, photos of steel.

Been running the same carousel ads for a client since January. Always pulled about a 3.5x ROAS. This past month, it's tanked to 1.8x. Same creative, same targeting, same budget. Tried tweaking the copy, changing the CTA, nothing moves the needle. Feels like platforms are pushing their own commerce features harder, or maybe just squeezing advertisers before a bigger shift. Makes you wonder what the point of building all this inventory is if you can't reliably sell against it.