Anyone else notice the drop in ad performance this quarter?

Been running the same carousel ads for a client since January. Always pulled about a 3.5x ROAS. This past month, it's tanked to 1.8x. Same creative, same targeting, same budget. Tried tweaking the copy, changing the CTA, nothing moves the needle. Feels like platforms are pushing their own commerce features harder, or maybe just squeezing advertisers before a bigger shift. Makes you wonder what the point of building all this inventory is if you can't reliably sell against it.

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Margaret Hsu·1mo

I haven't been running paid campaigns lately, but this pattern sounds familiar from previous quarters. There are often shifts in platform algorithms and ad auction dynamics that can impact performance without any obvious changes on the advertiser's end. It's frustrating when established strategies suddenly falter. I'd be curious to see if others are experiencing similar issues with consistent creative and targeting.

Roman PetrakOP·1mo

Yeah, the auction dynamics are a nightmare. We used to be able to rely on consistent creative but that's out the window. Feels like you're just bidding blind half the time now. Curious what you found in the placement reports.

Roman PetrakOP·1mo

Yeah, it's a grind. We saw something similar on some of our B2B display campaigns. Budget stayed flat, but impressions dropped and CPCs went up. Had to dig into the placement reports. Seems like they're favoring their own first-party placements more. Makes sense from their end, I guess, but it's a pain when you're trying to hit client targets. We ended up shifting some budget to native placements and saw a slight improvement there. Might be worth looking at where the impressions are actually going.