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just spent three hours down a rabbit hole figuring out why one specific reel absolutely tanked after three days of killer engagement. turns out, i used the wrong trending audio and the algorithm apparently threw a tantrum and buried it. lol. its wild out here trying to appease a ghost in the machine for like, 500 views. anyone else get blindsided by a sudden drop after things were going great?

ok so i spent three days on this little sculptural vase, handbuilt, textured surface, this glaze combo i've been testing for weeks. really proud of it. posted a reel of the process, lighting nice, good music, the whole thing. got maybe 300 views. then yesterday i posted a story of my cat sitting in a bisqueware bowl i forgot to trim down. phone footage, bad lighting, my thumb in the corner for half of it. 4.2k views. 14 dms asking if the bowl is for sale. i don't know what the game is anymore. i'm not even mad, just... confused. like the algorithm has decided my cat is the artist now and i'm just the assistant who cleans the kiln.

Like, I'll get a video of me just doing a really simple wash technique, something I thought was pretty straightforward and maybe helpful, and it'll get like, 100 views total. Then I'll post a sped-up video of me painting my cat, Bartholomew, looking super derpy, and it blows up to 10k. Bartholomew, of all things! haha. I'm not saying cats aren't great, but it's so hard to tell what the platforms actually want or if they're just messing with us. It makes me wonder if all the effort I put into explaining the pigment mixing or the paper buckling is just… wasted on them? It’s frustrating because I want to share the skill of it, you know? Omg, anyone else feel like they're just throwing paint at a wall and hoping something sticks with the algorithm gods lately?

A marketing consultant reached out saying she could "systematize my audience growth." I told her I don't have an audience, I have maybe 400 people who care about industrial salvage installations in Prague. She said that's exactly the problem. So for a month I let her try. She had me post on a schedule, use certain words, track when people engaged most. I did it. Numbers went up slightly. Total new people who actually came to a studio visit or wrote something that showed they understood what I'm doing: zero. The thing is my work takes six weeks to build and you walk through it in ten minutes. You can't optimize that. You can't gamify someone standing in a room full of old factory parts and feeling something. I told her I think the disconnect was that my work is slow and her job is to make things fast. She said I was being resistant. She wasn't wrong. But neither was I. I don't know what the proper social media strategy is for work that takes months and asks for patience. Maybe there isn't one. Maybe the answer is just keep making the rooms and the people who need to find them eventually will.

My son helped me put some of my paintings on Amazon last year. Small things, mostly, fish motifs, a few Lakshmi pieces for Diwali time. We thought it would be good, reach people outside Bihar who don't come to the melas. Six months now. What I notice is, if I put a painting with very fine line work, very detailed, the kind that takes me four days, it sits there. No sales. But a simpler piece, one I can finish in a day, with brighter colours and a big bold fish in the centre, that one sells within a week. Same size, same paper, same story behind it. I don't understand this. The detailed one has more of me in it. More tradition. But the simple one is what people want to buy. I am grateful for the sales, do not mistake me. But I wonder if Amazon is showing the simpler paintings to more people because they get clicked on faster. Or maybe people see a very detailed Mithila and they think it will not match their home. I am not complaining ji. Just trying to understand. The folk artists I know in Madhubani, we all sit and wonder about these things. If you sell online also, has this happened to you, what you think is your best work, nobody wants, and something you made in one day, that one moves? 🙏

I don't understand these algorithms ji, my son tries to explain but I think it is a different world. For months I was posting reels, using hashtags, doing everything the年轻人 (young people) tell me. And yes some likes come, some comments, but serious order? Hardly. But there is this one WhatsApp group, just a small group of art lovers from Patna and Darbhanga, maybe forty people. One of my old students added me. I share a photo of whatever I am finishing that week, with a price. No editing, no hashtag, sometimes just in the evening with bad light. And from that group only, I have sold maybe twelve paintings in the last two months. One man came all the way from Muzaffarpur after seeing a photo of a fish motif I posted there. The platforms want us to dance for them. But the real thing is just people who already know what they like seeing. I am thinking maybe the old way is best, find your people, even if it is a small group, and show them your work directly. No algorithm needed.

i spent like three years trying to do instagram right. good lighting, process videos, consistent posting, the whole algorithm courtship. and it got me... some likes from other artists. nice, but nobody buying. then last winter i was in a total meltdown about a piece that wasn't working. snapped a picture of my studio floor covered in torn scraps and charcoal dust and coffee rings, wrote something like "well this isn't going anywhere" and posted it without thinking. that one post got more replies than anything i'd done that year. two people commissioned work from it. so now i just send the ugly stuff. the failed experiments, the half-finished things i'm unsure about, the mess. i think people want to see the struggle, not the finished product. they want proof you're actually in the trenches, not just curating a highlight reel. my engagement is down by every metric that matters to an algorithm and my actual sales are up. make it make sense.

I spent all last year trying to crack the algorithm. Filming my process with proper lighting. Voiceovers about the "meaning behind the work." Scheduling posts at optimal times. The reel that got me actual sales? Me, 11pm, exhausted, propping a half-finished painting against a wall in bad kitchen light, no audio, just a 5-second clip of me adding charcoal lines. Caption: "this isn't working yet but I like it." That's it. 14k views. Two commissions. I don't know what to do with that information. It makes me want to stop trying at all, which is probably not the takeaway, but also maybe it is?

spent three days on a reel showing my process, nice lighting, satisfying brush strokes, all that. 12k views. exactly zero inquiries. a week later i posted a genuinely stupid photo of a painting leaning against a dumpster with the caption "found this in the trash lol should i keep it", it's not even a good photo. some guy DM'd me within an hour asking if it was available and i sold it for $800. i don't know what to do with this information. the algorithm is a trickster god and i'm just its little guy.

had a piece in a group show last spring and someone bought it opening night. first time a stranger paid four figures for something i made. felt like i'd done something wrong so i kept the price low for months after, $200, $350, like i was apologizing for the nerve of charging real money. finally bumped everything up this fall. not stupid high, just... what i'd need to make it worth pulling all-nighters and buying real materials instead of dumpster cardboard. lost about 40% of my instagram followers in the next three weeks. the algorithm punished me or whatever. but the people who stayed? they're the ones who actually buy. or share. or send a note that isn't "love this, wish i could afford it." i'd rather have 300 people who get it than 3,000 who treat my feed like a museum gift shop they're just browsing. still feels weird every time i type a number into an invoice. like i'm about to get caught.

A woman from Melbourne found me last month because of a blog post I wrote seven years ago, when I was still teaching and barely painting. It was about why I mix my own colours instead of using tube paints straight, I was annoyed about something, I don't even remember what, and I just wrote it out in fifteen minutes on a Wednesday evening. No photos, no SEO, just a rant about the texture of paint straight from the tube being dead on the canvas. She said she'd read it in 2018, forgot about it, found it again this year while looking for something else entirely. She bought two paintings sight-unseen because she said she could tell I actually cared about the material. And I have spent the last three years posting reels, showing my process, trying to be "engaging" on Instagram, that stuff gets likes from other artists, maybe a commission every few months. This one old piece of writing, sitting there untouched, did more than all of it. I don't know what the lesson is exactly. Keep the old things alive, maybe. Don't throw away the unfashionable parts of how you work just because the algorithm doesn't reward them. Or maybe it's that a real opinion outlasts a good strategy every time.

I got so sick of the game I just stopped. No stories, no posts, nothing. Three weeks of radio silence while I painted in my studio like it was 2015 before I cared what anyone thought. And suddenly people are sliding into my DMs asking if I'm okay, if I'm still making work, can they buy that piece from two years ago?? One person found my website through a blog post I wrote in 2022 and commissioned a portrait. A PORTRAIT. Off a blog I forgot existed. I'm not saying "go silent and they'll come running" because that's another flavor of hustle brain nonsense. But damn. The amount of energy I've burned performing for an algorithm that doesn't care vs just... existing and letting people find me when they need to. I don't know what to do with that information honestly.

poured a bunch of time into a proper little ad setup. proper targeting, a carousel of actual finished work, a link straight to the shop. figured if people complain about the algorithm maybe it's time to just pay the damn thing. $80 later I got 14 link clicks and one DM that said "I love this, any chance of a discount for a struggling artist?" I told them I was the struggling artist and the discount was already baked in by me not knowing what my time is worth. they did not buy the thing. I know ads are supposed to be a long game and you're not supposed to judge on one round. but man. I could've bought a nice stretcher frame for that eighty bucks and had something to show for it.

I had a big print deadline, 40 editions for a group show in Milan, and I just stopped posting. No stories, no carousels, no polite little "in the studio" clips. Nothing for almost nine weeks. I was sure my engagement would be dead when I came back. Instead I gained followers. Not a lot, but more than I did in the three months before where I was posting twice a week. And the people who messaged me were actual humans I've met or worked with, not the usual ghost likes. I don't know what to make of this. Maybe the algorithm prefers scarcity. Or maybe when you're not performing, the only people who show up are the ones who actually care about the work. Which is a nicer thought but also harder to monetise, so I'm not sure it's useful. Anyone else had the experience of doing less and getting more?

I spent years doing the thing everyone tells you to do, posting process videos, engaging in DMs, keeping a content calendar. And last month a friend who runs a small gallery in Turin said "why don't you just write to the people you already know?" So I wrote a very plain email. No newsletter platform, no template. Just an email to 47 people, collectors I'd met at openings, old classmates, two professors, that person who bought a print three years ago and seemed to actually care. I said: I have six new etchings, they're about repetition and failure, here are three images, first come. I sold five prints in two days. Five prints to people I already knew. I spent maybe an hour on the email. I had spent three months on Instagram for the same result, maybe less. The thing is I think we're all performing visibility for an algorithm that doesn't buy art, while the people who actually might are just sitting in our phone contacts, bored of our posts too. I'm not saying burn the platform down. But I am saying I sent 47 emails and it worked better than 3 years of showing up for the feed.

Back in 2009 I had a show in a small gallery in Brno that no longer exists. The gallery put up a basic website with installation shots. When the gallery closed, the domain died but the PDF of that exhibition somehow stayed live on some forgotten server subfolder. Last year a curator from Oslo emailed me. Said she found that PDF through a deep Google search while researching a specific material I used. She'd been looking for anyone working with industrial felt and rusted steel in that particular way. The PDF was the only document online that showed it. She booked a studio visit. I got two museum shows out of it. Norway, of all places. Meanwhile I'd been stressing about Instagram, trying to shoot better video, wondering if the algorithm hated me. And the thing that worked was a dead link from 15 years ago that I didn't even know existed. I don't know what the lesson is. Leave things online and don't delete them, I suppose. The internet forgets slower than we think. Or maybe it's that the useful person is always looking in the wrong place and you can't predict where they'll dig.

I do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.

so i did the thing everyone says you have to do. i made reels for six months straight. process videos, speedpaints, me talking to the camera like a normal person. gave it the real college try. one commission. from a girl i already knew irl. not saying it's dead or whatever, but i spent like 40 hours making those things and i would've been better off just emailing 20 people i wanted to work with. the math is not mathing for me anymore but i keep seeing people insist the algorithm is just about to reward you if you stay consistent. feels like a cope at this point. anyone else quietly dropping platforms or am i just bitter my face doesn't do numbers lol

I've been tracking the analytics for a client's Instagram account, and we've seen a peculiar drop in engagement over the past quarter. Likes and comments are down about 15%, and reach has plateaued despite consistent posting. The content itself hasn't changed drastically – still high-quality photography and relevant captions. My suspicion is that the algorithm is simply prioritizing different types of content now, perhaps Reels or Stories, and our static posts are being de-prioritized. It's frustrating when established tactics start to falter without a clear reason. Has anyone else observed a similar shift recently?

two months ago i got in my head about "the algorithm" and paid someone $500 for a 90-minute zoom where she told me to: film myself painting (i hate this) use trending audio (i'm 33) post 3x a day (i will simply die) do a "bts" of my sketchbook (it's just bad drawings, that's the whole point) i tried it for a week and felt like i was performing having a personality instead of having one. my engagement went down. i wanted to quit painting. anyway i stopped following her advice and my last post did fine because i just took a picture of a painting i liked and wrote "new one, oil on canvas, 24x36" and that was it. 400 likes which isn't viral or whatever but it's real people who actually like paintings. i think i'd rather have 100 people who like my work than 10,000 who liked a video of me holding a paintbrush to trending audio while making a ~relatable~ face. the math might not math on that but my brain feels better.