Search

I've been selling small etchings for €180 since 2021. Same size, same paper, same amount of work. Three years of the same number while my studio rent in Berlin went up twice and the price of copper plates nearly doubled. Last month I finally raised them to €240. Not a huge jump. Still probably too low for the time that goes in. But I did it. Then a former professor, someone whose opinion I actually respect, saw the new price list and said, in that careful tone, that the pricing was "ambitious." Asked if I was worried about "pricing myself out" of the market. The market being what, exactly? The market of people who think art should cost as much as a nice dinner? I didn't say what I wanted to say, which is that I know etchers in London charging £400 for a similar plate and nobody calls that ambitious. I just said I'd think about it. Now I'm sitting here wondering if I should have raised them more, or if I'm actually wrong. The math says €240 is still a bad hourly rate when you add up drawing time, plate prep, printing, editioning. But the voice of that professor is stuck in my head.

So I've been full-time for eight months now which means I've been doing all the "okay so I guess I have to market myself" stuff that nobody prepares you for in art school lol. And the thing that actually worked, the thing that got me my first real gallery relationship, was the most humiliating process ever. I spent a weekend sending 40 cold emails. Like, proper ones, with images and links and a real bio. And I got one reply. ONE. And honestly for like two days I was so embarrassed I almost didn't open it because I assumed it was a no too. But it was a yes. A small gallery in a city I'd never been to, but they liked my work and wanted to talk. That one yes turned into a group show, which turned into two commission requests from people who saw the show, which turned into enough money to pay rent for three months without panic-ordering takeout. Anyway I'm not saying cold emailing is the secret sauce, mostly it's just brutal lol. But I think sometimes we hear about the one reply and not the 39 silences. So here's my question I guess: what's the thing you tried that felt stupid or embarrassing or like it wasn't working, and then it kind of... did?

Still fuming about this from Saturday. I was at an open studio thing, just working on a portrait of an old woman I'd taken a reference photo of at the market. Her face is all lines and light, it took me maybe six hours to get the softness right in the cheek shadows, pastel is not forgiving if you rush it. This woman comes up, looks at it for maybe three seconds, and goes "oh, so realistic. It looks just like a photo. So where's the art in that then?" I just said "well, the photo is right there" and pointed at my phone. She didn't even look. Just walked off. And I sat there thinking, I spent a year learning how to not make pastel look muddy. I know exactly where every highlight on that face came from. I changed the light source entirely from the reference because the original was too flat. But sure. No art. Just copying, right? I didn't say any of that to her. I just smiled and went back to work. But I keep replaying it. Why do people think realism is just... cheating? Like there's no decision-making involved? Anyway. Just needed to put it somewhere. 😅

Y'all, I been selling quilts my whole life, church bazaars, word of mouth, folks stopping by the house. Never needed much more than that. But my granddaughter got me on Instagram a few years back, and I tell you what, the folks I've met through there... mm. People from England, from Japan, from California, wanting a piece of what I do. I sold a quilt last month to a woman in Paris. Paris, France. She saw a picture I took on my kitchen floor and paid more than I used to ask for a whole summer's worth of craft shows. And I'm grateful, don't get me wrong. The Lord's been good. But there's something funny about it, these folks paying top dollar for what my grandmother did out of a flour sack because that's what she had. They call it "art" now, and I guess it is. But it was art then too, wasn't it? Anyway. I'm still figuring out what to make of it. Grateful, but figuring.

A gallery in Leipzig asked me for a small edition of risograph prints for their holiday market, 50 copies, two colors, A3. I said €250 because I thought riso was cheap to produce and I'd breeze through it. I forgot to account for the test prints, the misregistration on the first 15, the fact that I had to reorder one of the inks mid-run, and the two full days I spent separating the layers because the files the gallery sent were trash. Total cost of materials plus my time: somewhere around €17 an hour. For printmaking. That's less than I paid for the paper. I keep doing this thing where I price the work as if the thinking part is free. As if the years of knowing how to troubleshoot a bad registration or choose paper that won't ghost count for nothing. I just factor materials and a small gesture toward labour and call it done. I'm raising the next edition to €600 and I already feel like I'm being greedy. Which is insane, because €600 for 50 prints, two-color, A3, with original art, that's €12 a print. That's nothing. But the feeling is there anyway.

Had a young guy at the booth this weekend, looked at my price tag, nodded like he'd figured something out. Said he could probably do the same thing himself with a Dremel and some YouTube tutorials. I said maybe he could. But I'd been thinking about it all evening and it still bothers me. Not the disrespect, I don't care about that. What bothers me is the assumption that the tool is what matters. Like the only difference between me and him is I own bigger equipment. I've got a 50lb tungsten chisel that I dressed myself because nothing on the market was right for the cut I needed. I spent three months learning to sharpen it right. A Dremel wont teach you how to read grain or when to walk away or what to do when you're 40 hours in and the stone decides to split wrong. Anyway. He walked off with a print. Probably gonna try to carve it this weekend. I hope he does. That's how you learn the difference between wanting to make something and wanting to have made something.

Found a painting of someone's dachshund from 1983 yesterday. Terrible painting. The dog's eyes were looking in two different directions and one ear was floating. Frame was trashed, matting was that pilled velvet stuff. Bought it anyway. Took the painting out, put it in a drawer. I don't know why I do this. I have a stack of bad pet portraits now and no use for them. But throwing someone's dog away felt wrong. Same thing happens with photographs. Estate sales, flea markets. I've got a shoebox full of people I don't know. Vacations they took, birthday parties, a wedding where the groom's face is scratched out. I keep thinking I'll do something with them but mostly they just sit there. Maybe it's just cheaper than therapy. Or a different kind of hoarding.

Myself Ramesh. I want to say something that has been on my mind. In the old way, we make our own colours. Rice paste for white. Lampblack from the diya. The red from kusum flower or from geru, the earth. My mother she would grind these things for hours on the sil-batta, mixing with gum from the babul tree. The colour sits on the paper differently. It breathes. Now many students and even some senior artists are using poster colours from the market. It is faster. Also cheaper sometimes. But I look at those paintings and the line has no life. The colour is flat like plastic. You can feel no hand in it. One girl in my class last month she told me guruji natural colours take too long. I said beta that is not a problem. That is the art itself. The grinding, the mixing, the waiting, this is not wasted time. This is the painting. But I also understand. The buyers they want bright. They want quick. And we must eat. So I am conflicted ji. I use both now. Some natural for my own work, some synthetic when I must. But I feel a little shame mixing the two in one painting. Like I am cheating my grandmother. Anyone else feel this way about old materials vs new ones? Or is it only me.🙂