the gallery that turned out to be a framing businessI once walked into a "gallery" that was really a framing shop with a few things on the wall. They wanted 50% and I had to deliver everything framed myself. I said no and the woman acted like I was the unreasonable one. What's the most confusing gallery experience you've had, the one where you weren't sure if you were talking to a gallerist or something else entirely?
Said yes to a public commission I had no business takingCity called in February about a plaza piece. Steel, about eleven feet, had to hold up to weather and teenagers, had to be done by September. I said yes before I'd even priced the steel properly. First time in a long time I took a job that scared me. Eight months of fighting that thing. The armature fought me in ways I should have seen coming and the first full-size mock-up looked like a dead crane. Scrapped it in June and started over. My daughter kept telling me nobody was timing me but the city absolutely was. Installed two weeks ago. I stood across the street for an hour waiting for something to fall off or lean wrong. Nothing did. A couple of kids were climbing on the base and that's what it's there for. It's still standing and it doesn't look like anything else in town. Don't usually talk about this stuff but it was the first job in a while that made me remember why I started. And I've got the welds to prove it held.
commissionpublic-artsculpture
I screenprinted a run of 50 posters and sold 7. The math doesn't work and I keep doing it anyway.I did a screenprint edition last month, 50 copies, three colours, hand-pulled, on nice 300gsm. Cost me about €450 in materials plus probably 30 hours in the studio. Sold 7 so far at €40 each. That's €280. Even if I sell every last one I'm barely breaking even on materials, let alone labour. And I know the advice. Raise the price. Build a mailing list before you print. Test the market with a preorder. All sensible. But there's something about making the edition first, committing to it, that's the whole point for me. The risk is part of the form. If I only printed what I'd already sold, it'd feel like a different practice entirely. I'm not complaining exactly. More trying to figure out where the line is between doing something for the work's sake and just being bad at the business side. Because I think I'm genuinely bad at the business side. But I also think the people who are good at it sometimes make work that's too safe. Any other printmakers here just accepting they'll lose money on editions because the object matters more than the margin? Or am I deluding myself.
editionspricingprintmaking
the gallery that took 50% and I agreed, was I foolish?Myself Ramesh. I have a question for the experienced people here. A gallery in Delhi showed my Mithila paintings last year. Very nice people, good space, they treated me with respect. But the split was 50-50. I agreed because I was happy just to be there, honestly. My family said I should have asked for more. Now I am wondering, what is the normal thing? What percentage you all are giving, or taking? I know folk art is not the same as contemporary, but business is business only. Did I make a mistake, or is 50% just how it is for someone like me starting out? Please tell me straight. I can take it. 🙏
commission-ratesgallery-splitspricing
The gallery that paid late, how late is too late?My first gallery sale, I was so happy I almost didn't notice the cheque took four months to arrive. Almost. The second one took five, and a nudge. I was young and I thought that's how it worked, you wait, you don't ask, you're grateful. Now I have a rule: two months, and I send a polite email. Three months, and I start to wonder if they're running their business on my work. What's your line? How late before you say something, and what do you say? I told a gallerist once "I know you're busy, but my bank is less patient than I am" and it worked, but I still felt like the difficult one. Which is ridiculous, non?
gallery-outreachgallery-red-flagspayments
What did you wear to your first gallery meeting?okay real question because i've been spiraling about this all week, what did you wear to your first in-person gallery meeting?? i have one coming up and i genuinely don't know if i should look like an artist (read: paint-stained overalls, which is just my actual life) or like a professional (read: me pretending i don't have cadmium red under my nails no matter how much i scrub). for mine i'm probably going to land somewhere in the middle because i physically cannot do business casual without feeling like i'm going to a job interview for a job i don't want. but i'm so curious what other people did. did anyone go in full paint-apocalypse and it was fine? did anyone overdress and immediately regret it? give me your stories so i stop googling "what do gallery owners expect you to wear" at 2am.
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A collector asked me to "discount" a painting because he'd buy two. I said no.A man I've sold three paintings to over the years, nice enough, serious collection, comes to the studio, emails me last month. He wants two new pieces, both around 80x60cm. He asks if I can "do something" on the price since he's taking two at once. I said no. Politely but directly. I explained that my price is the price because of what goes into it, not because I'm guessing what the market will bear. Buying two doesn't make the painting easier to paint. He wrote back the same day, a bit cool, said he understood. I haven't heard from him since. Maybe I lost a client, maybe he's just busy. What I keep thinking about is how uncomfortable that moment was, the feeling that I was being rude by not playing the game. In France especially, people negotiate on everything. But I don't want my work to be something you bargain over like a carpet in a souk. The price says what the work is. If I bend, I'm saying it wasn't really that price to begin with. Still. The silence makes you wonder.
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The market stall that taught me more about selling than any course ever didThere's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.
marketsselling artstorytelling
the gallery that ghosted me after the handshake dealokay so I keep thinking about this and I wanna know if I'm the only one this has happened to. I had a gallery owner literally shake my hand at a studio visit, say "these are perfect, let's get you on the books," and then... nothing. never heard from them again. I followed up twice, polite but not pushy, and just got radio silence. did this happen to anyone else?? like is this just part of the game or did I do something wrong? I'm still pretty new to this whole gallery thing and I honestly don't know if I should've been more aggressive or if they just got busy and forgot or what. my take rn is that handshake means nothing until there's a signature but man it stung a little haha. tell me your ghosting stories so I don't feel like the only one 🥲
gallery-experiencegallery-outreachstudio-visits
the gallery owner who asked me to "tone down the emotion" so my work would sell betterwalked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥
art worldrantsselling out
Put my best small piece at the front of the booth and it sold in the first hour. The other 30 paintings sat there all weekend.Set up at a local fair this past Saturday and made a dumb mistake. I hung my favorite little still life right at the front of the booth, eye level, where everyone turns the corner. It sold before 10am. Great, right? Except the next 31 paintings just sat there for the rest of the day. The piece that would have pulled people deeper into the booth was gone before the crowd even showed up. I did the math on the way home. Sold one $65 piece and maybe 4 greetings cards. Meanwhile the booth next to me, a jewelry maker, had her whole display set up so there was no single focal point, and she was busy all afternoon. I think I keep treating this like a gallery wall when it's really a storefront. People browse the front, something catches them, they step in, they stay. Next fair I'm putting the good stuff in the middle and keeping the doorway bits simple. Anyone else hit this? Or am I overthinking crowds that mostly want a free mint?
art fairsbooth setupselling art
The gallery that took 18 months to answer, then wanted the work anywayI sent a portfolio to a Munich gallery once, the kind of place I really wanted. Nothing. Eighteen months later the director calls out of nowhere, says she's been "sitting with it," asks me to bring work in. No apology, no explanation, like the delay was part of the process. I went. And it was fine, actually. But it made me think about how much of this business runs on silence and how we all just accept it. What's the longest a gallery has made you wait, and did you still take the meeting? There's a line between patience and being a doormat, and I still don't know exactly where mine is.
gallery-etiquettegallery-outreachpatience
the gallery that wanted me to frame everything myself, is this normal?I had a gallery in Delhi showing interest in my Mithila work. Very excited I was. Then they said, you will arrange framing yourself and also deliver to the venue at your own cost. For a group show, not even solo. I thought the gallery handles presentation side no? Otherwise what is the gallery doing. I told them sorry ji, this arrangement does not work for me. Maybe I lost an opportunity but it felt wrong. What is your experience with this? Which costs the gallery should cover and which the artist bears? I am still learning the business side after so many years of just painting. 🙏
artist-experienceframinggallery-outreach
the gallery that wanted me to change my workhad a gallery once tell me my work was too "unsettling" for their clients and could I maybe soften it up a bit. i said no obviously but it stuck with me, how much would you change your work to get in the door? is there a line or is it all just business?
art-careergallery-outreachgallery-stories
I found a painting I abandoned ten years ago and finished it this weekIt was in the back of a cupboard in the studio, face to the wall. An interior of my daughter's room when she was five, the light coming in from the window in that particular way it does in Lyon in the late afternoon, the little bed with the quilt my mother made. I stopped because I'd gotten the perspective wrong on the far wall and didn't know how to fix it, and then I just... stopped. Got busy teaching. Got discouraged. You know. I pulled it out last week and looked at it with fresh eyes. The perspective was still wrong but I saw how to fix it in about twenty minutes. Twenty minutes, after ten years. I repainted that wall, softened some edges, glazed the light a little warmer. Now it's one of my favourite things I've ever done. I don't know what the lesson is exactly. Maybe that we give up too soon. Or maybe that time away is sometimes what you needed all along. My daughter is fifteen now and she looked at it and said "I remember that quilt." That was the whole conversation and it was enough.
finishingpaintingstudio
Took my prints off the calendar-market circuit and started selling them the boring waySeven years I did the Christmas markets circuit around Galway, and sure I loved the craic of it, the whole gang of us makers propping each other up over cold tea at half nine. But I started doing the sums on it last year and the amount of hours I was standing on my feet to shift maybe thirty prints at a tenner margin each... you'd get more per hour stacking shelves in Tesco. So I pulled out of the big one this winter. No table, no fairy lights, no man trying to haggle me down to a fiver for something that took me two days to carve. What I did instead was dead boring. I printed a plain little catalogue, four pages, black and white, every piece photographed flat on the kitchen table with the kids' homework shoved out of frame, and I posted the damn thing to about forty people who've bought off me before or who run the small galleries I've dealt with. Old school. Envelopes and stamps, like a man posting letters to his granny. And it worked. Sold twenty-three prints before December even got going. People wrote back, some of them just to say they liked the look of the hare on page two, no purchase, and that's grand too. The gallery in Westport took twelve on the strength of a paper catalogue and a phone call. I'm not saying markets are dead. I'm saying I was so busy performing the selling I forgot the actual selling. Nobody wants to scroll you at a draughty hall in November when they can sit in their own kitchen and pick what they genuinely like off a table of your work. Turns out the thing that worked was the most old-fashioned thing I could have done, and my phone never once told me how many people saw it.
printmakingselling-artsmall-business
Twelve years with the same gallery, and I never asked about the split on the small worksI've shown with the same gallery in Berlin for twelve years. When we started, I signed their standard agreement without really reading the resale and secondary-market clauses. Stupid, I know. You think you're being gracious, above the business, and you're really just being careless with your own livelihood. Last spring a collector who bought two big canvases from me in 2016 sold one at auction for nearly four times what he paid. Fine, that's his right, that's the market, whatever. But then I learned my contract gives the gallery a cut of that resale, a percentage that runs indefinitely. Not to me. To them. For a painting I made and they sold once, a decade ago. I did the math on it. That one resale paid them more than my last three new commissions combined. And I sat there feeling petty for even noticing, because they were good to me when I was nobody. But nobody works for free, and I have a family. I raised it with them, gently, at our last meeting. The director went a little quiet and then said we could "look at restructuring" for new works. New works. The two paintings already out there, nothing to be done. I don't know what I'm asking here. Maybe just that someone who's been at this longer than me tell me whether this is normal, whether I'm the fool for not having read the fine print at 34, or whether everybody learns this exact lesson the same way and at the same cost.
commissionsgallery contractsresale
Did the math on my market stall prints and it works out to about €2.80 an hourDid the accounts for the last market season over a cup of tea this morning, the way you do, and I nearly spat it out. Sold 240 prints over eight Saturdays, which sounds great till you add up the fine: about €4,600 in, and then the stall fee, the petrol, the framing offcuts, the lino and ink and paper and the new gouges I had to buy because the old ones went blunt halfway through July. Net came out around €900 for the season. That's not a business, that's a very slow hobby with a stronger opinion of itself. But here's the thing I keep coming back to. I met a woman at the October market who bought one print of the heron and then came back the next Saturday with her daughter and bought another one the same, "one for each of them" she said. That's not in the accounts. And I sold one to an American lad who sent me a photo of it framed above his fireplace in Chicago, which is mad when you think the lino block it came from has a coffee ring on it from the Tuesday before. I know the whole thing should be priced better and I know the answer is I'm a coward with my own numbers. But I also know I'd still do the eight Saturdays for less than minimum wage, and I'm not sure whether to be proud of that or embarrassed by it. Maybe both. Anyone else ever run the numbers and then decided not to learn anything from them? 🙂
linocutmarketspricing
The gallery email I ignored for two months outsold every post I madeFound a collector's email from April sitting in my spam folder this week. They had asked about one of the cold wax pieces, the big grey one with the red seam through the middle. I never saw it, never answered, and then on Monday they wrote again, in that patient way people write when they assume you're busy and important. Two sentences. Wanted the painting, asked if I'd hold it until their move in September. It sold in three messages. No reel, no process video, no hashtag. I'm not saying social media is worthless. I do it, I have a person who helps me format the videos, and the contact sheet post the other week genuinely brought traffic. But I've been watching the numbers this year and the through-line is uncomfortable: almost every sale that mattered came from a private email, a studio visit, a gallery forwarding my name to someone. The public work keeps the name warm, but the money moves in the quiet places. Naja. I keep posting anyway. But I go through my spam folder now like it's a second studio, and I wish I'd started doing that ten years ago.
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The gallery that said yes but then... vanished?This is probably a niche one but has anyone had a gallery show interest, say all the right things, and then just... go quiet? Not a no, not a contract, just silence. I had one earlier this year. Owner loved the work, talked about a slot in autumn, asked me to send more photos. I sent them. And then nothing. I followed up once, politely, and nothing again. I still don't know if I did something wrong or they just got busy or what. It honestly stuck in my head more than any straight rejection would have. At least a no you can file away. Anyone else? And did you chase it or let it go?
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