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Last year a museum in Germany asked me to do a talk and a small intervention in their permanent collection. Three days of work plus prep. They had a budget. I told them not to worry about it. I don't even have a good reason. I respected the institution. I liked the curator. I wanted to seem generous. So I just said don't worry about it and ate the time. My son found out and gave me this look. Not angry. Just disappointed in a way that was worse. He said you always tell me to value my work and then you do this. I sat with that for a while. I'm still sitting with it. The thing is I know exactly why I did it. There's a part of me that still thinks if I'm not being paid it means I'm doing it for the right reasons. Which is a stupid romantic holdover from the 80s when nobody had any money anyway. Now I have a studio to run and materials to buy and a grown son who watches me undermine myself. I charged them eventually. Six months later. Sent an invoice with a note saying I reconsidered. They paid it without a word. But I still feel the embarrassment of that first conversation. Not the embarrassment of asking for money. The embarrassment of being too afraid to ask for it.

I made a wedding ring quilt for a young woman at my church back in 2012. She didn't have much, her mama had passed and she wanted something of hers to carry into the marriage. I charged her $75 to cover the fabric and not a penny more. And I was glad to do it. Problem is, now I've made about seven of them since then for folks at church and I still can't bring myself to charge what it's worth. A queen-size wedding ring quilt takes me three, four weeks of evenings. Piecing those curves, all that handwork in the ditch. I know what the materials cost now, I know what my time adds up to. But these are church people, family, people I sat next to at potluck. I charged a woman from Atlanta $1,200 for a piece last spring and she didn't blink. And I'm sitting here hemming and hawing over whether to ask $200 from Sister RuthAnn for a baby quilt. My granddaughter told me I'm letting the church folks take advantage and I told her hush now, it's not that simple. But she might have a point I ain't ready to sit with.

So I painted these two pet portraits, same size, same level of detail, both head-and-shoulders of someone's dog. A stranger commissioned me and I charged $150 and felt nervous about it. Then a friend from college asked me to do her cat and I immediately went "oh for you, $50" and then I painted the cat and it actually came out better than the stranger one. So my friend got the better painting for a third of the price and I keep thinking about that. Like I know we all do the friends and family discount thing and it's fine but it bothers me that my work isn't the same price regardless of who's asking. Or maybe it should be different because the relationship is different? My mom says I'm overthinking it because the friend will tell people and send me more work but also my mom thinks I should charge more for everything so I don't even know anymore. I guess I'm wondering where the line is between being generous with people you love and just devaluing your own time because you feel awkward asking for money from someone you actually know.

A decorator from Atlanta came through here a few months back, bought a big improvisational piece I'd done, maybe 72 by 90, all in these warm ochres and deep blues, took me the better part of a month on and off between everything else. I charged her $1,200. Felt fair at the time. She didn't haggle, wrote the check, had me ship it. My granddaughter showed me the decorator's website last week. That same quilt's listed at $7,200 in a client's home. "Custom artisan textile" or some such. Now I'm not mad about the free market, I understand how that world works. But I look at what I charged her and I think about my grandmother who would've gotten maybe fifty dollars for a quilt she put her whole self into, if anybody bought it at all. And I think about how I'm still pricing myself like I'm selling at the church bazaar. Somebody out there thinks this work is worth seven thousand dollars. Maybe I ought to start believing them.

A friend from years back messaged me wanting a print for her new apartment. Small thing, maybe A4 size. I said €80 because that's what I used to charge for that size before I stopped selling through galleries. Felt fair between friends. Then I went to buy the paper. Hahnemühle Platinum Rag, because anything cheaper buckles in the saltwater bath and I've learned that lesson the hard way. €22 just for the sheet. The frame I found was simple pine, nothing fancy, €18. Then the glass. Then I had to redo the exposure twice because the light was wrong last week, that's three sheets of paper now, and the third one I messed up the rinse and it came out streaky. I don't know what I think the paper and chemicals and framing should cost. But €80 for a thing that took three afternoons to get right and eats materials the way it does... I think I'm scared to charge what it actually costs because the number sounds too big for something blue on paper. And that's a me problem, not a market problem.

I did a custom portrait commission for a friend of a friend back in February. Watercolor, 9x12, pretty detailed reference photo of her dog who had just passed away. I quoted her $80 because I was still in my "I have no idea what I'm doing and I'm terrified to ask for money" phase and also she was nice and sad about her dog. 14 hours. I literally tracked it because at some point I was like wait this is getting absurd. $5.70 an hour. I had to buy a new tube of burnt sienna halfway through because I ran out, which was $12, so make that even less. She framed it and sent me a photo and I was happy she loved it. But I also wanted to cry a little bit. I think about that commission a lot now that I'm trying to take this seriously. Like what would I charge today? Probably $300 minimum. And even that feels like I'm making it up. I don't know when that stops feeling fake honestly.

A friend from art school, someone whose work I genuinely like, sold a paper piece at a fair in Stockholm for 12,000 SEK. Same size as what I do, similar material, similar time investment. I charge 3,500 for mine. We're at the same stage, we came out of the same program. I know I'm not being ripped off, I set my prices, nobody forced me. But the gap is hard to sit with. Makes me wonder if I'm undervaluing the work or if they're just better at selling. Probably both. I raised my small pieces by 500 SEK this month and it felt like a test I was going to fail.

I've done this three times now and I keep doing it. A client says they want the best, gold leaf, a hand-carved frame, the real thing, and I nod along because yes, that is what I want to make too. Then I order the frame from a specialist in Avignon who does nothing else, and I'm already €700 in before I've touched a brush to linen. The portrait itself took about six weeks, off and on, between teaching and the daughter's schedule. When I calculated my hourly rate after the frame, the stretcher, the materials, the varnish, it came to about €11.50 an hour. My daughter makes more babysitting. I know I should charge separately for the frame. I know I should quote the whole thing upfront with a deposit that covers materials. But there's something in me that wants the final price to just be the price, like the frame is part of the painting, not a line item. Stupid, probably. The client would never know the difference. Anyone else just bad at separating what you make from what you need to make it?

That one stung. Not because I'm entitled to their profit, but because it made me realize how badly I'm underpricing my own work. I did the math on my hours after I found out and I made about $14 an hour on that piece. Fourteen dollars. For thirty years of knowing how to make something that holds its weight and doesn't fall apart. I don't blame them. They saw the value. The problem is I didn't. Still haven't raised my prices to where they should be. Working on it. But that gap between what I charge and what something's worth keeps me up some nights.

I delivered a small piece last week, 20x25cm, torn pages from a 1930s French anatomy book, just three elements on a pale ground. Charged €250. The gallery sells my work at €480 and takes 50%, so I got €240. It took me 14 hours because I kept scrapping it and starting again. That's about €17 an hour before materials. I know the math is bad. Objectively I know. But I also know I wouldn't have made it faster if I'd rushed. The quiet part is I'm not sure I want to work faster. I want to sit with a piece until it's right. That's the whole point of doing this. I don't know what to do with that. Raise the price and risk the gallery dropping me? Accept that collage is a loss leader for a life I'd be living anyway?

I got a commission last year for a new piece at a decent European museum. 12k seemed like real money when I signed. Then I priced the steel, the timber, the electronics for the sound element, the rented van to haul it all, the two assistants I had to pay properly because I'm not an exploitative prick. By the time the thing was built and installed I'd spent about seven and a half. The rest covered four months of my life. I ate it because the work was good and I wanted it to exist and I'll probably do it again. The math never works if you count your own time. You have to not count it. That's the trick. You make art because you're compelled to and you finance it however you can and you pretend the hours don't exist. But sometimes late at night you do the math anyway and it's genuinely funny how bad it is. Like actually funny. I laughed out loud when I worked it out. Younger artists ask me how to price things. I tell them charge more than feels comfortable and then double it. Then I watch them not do that and I understand completely because I also don't do that.

I still think about a piece I sold in 2022. 24x30, mixed media on panel, took me about 40 hours across three weeks. I charged $200 because I was terrified of asking for more and the person seemed nice and I wanted them to have it. $5 an hour. Before materials. I saw a photo of it in their living room recently (they tagged me) and I couldn't even be happy it was up somewhere. Just sat there doing the math in my head again like a weirdo. Three years later and I'm still mad at myself. I've raised my prices since then but not enough. I think there's a version of me that will always underprice because the part of me that grew up thinking making things isn't real work never fully went away.

so i finally got into a group show at a legit gallery last spring. was so excited i didn't think it through. they asked what my prices were and i just told them my normal studio prices. forgot the gallery takes 50%. so i sold a painting for $400 that the buyer paid $800 for and i took home $200. less than the cost of materials and the frame. did the math on the drive home and literally pulled over. the gallery was happy though. great exposure lmao

so i did the math months later and that's like $18/hr before materials. and she was the one who suggested the price, i just nodded. i knew it was low but i didn't wanna be the guy who haggles with a friend. now every time i look at that painting i just see $18/hour staring back at me. i don't even know what i'd have said if i had to name it. 500? 800? feels fake to ask for that. but 200 also feels fake for 11 hours. so i'm stuck in the middle where both numbers feel wrong and i just don't talk about money with anyone i know personally anymore lol

I sold a piece last month for 3,500 SEK. Small collage, maybe 30x40cm, took me about a week of evenings because I kept setting it aside and coming back. The buyer is a friend of a friend, not quite a stranger, not quite someone I know. She said "are you sure that's enough?" and I said yes like a reflex. Then I went home and realised I'd just told someone my time and materials and eye and everything I've learned are worth maybe 60 SEK an hour. I still don't know what the right number would have been. But I know I named it first and that was the mistake. Next time someone asks I'm going to say "what's your budget" and let them set the floor before I open my mouth. I've never done that before and it feels uncomfortable but less uncomfortable than the walk home after underselling yourself.

Had a piece ready for welding last month, a big steel armature that needed a structural weld I couldn't do in my own shop. Got a quote from a foundry I've used before for $600. Dropped it off. Picked it up and the invoice was $1,200. Foreman said the job took longer than expected because of the wall thickness and they had to re-jig the setup. No call to warn me, no authorization. Just the work done and the new price. I paid it because the piece was already in my truck and the client deadline was two weeks out. But I sat in the parking lot for five minutes first. That's the part I keep thinking about. Not whether they were right or wrong. Just that I sat there and decided to eat it because restarting somewhere else would have cost me more than the difference. Still don't know if that was smart or weak. Probably both.

So there's a new place opened down near the docks, lovely spot, they wanted a big linocut for the main wall, something of Galway Bay, rough sea, the whole bit. I was delighted with myself. Gave them the friends-and-family rate because they're sound and I wanted the work up somewhere people'd see it. €600, I said. Frame included. Generous, I thought. What I didn't do was keep a proper tally of the hours. Carving that thing, it's a big block, 60x40cm, all that water and sky and the little light breaking through, took me the guts of three weeks on and off. Proofing it, pulling the final edition, stretching the paper, framing it myself. Did the maths this morning. Roughly 40 hours all in. That's €15 an hour, and that's before materials, before the frame cost me sixty quid, before the petrol driving it down there. I'm not even angry about it, I'm just looking at the number and thinking, I'd have been better paid stacking shelves. But I'd also have been bored out of my skull, so there you go. Anyway the print looks savage up on the wall. I'll put the price up next time and see do I survive it.

I did the math on this one after it was already delivered. The stone alone cost €340, the smalti I had on hand but that's hours of cutting I don't account for. Six weeks of work, five days a week, roughly eight hours a day on the floor. Comes out to about €11 an hour before materials. Less than I'd pay someone to fix my plumbing. And the client was happy, the piece is genuinely good, I'm proud of it. That's the trap, right? You feel good about the work so you don't notice the numbers until later. I keep saying I'll calculate my rate upfront on the next one. Never do.

A gallery reached out last year about a piece I had in a group show. Wanted to know my price for a commission in that range. I said $400. They said great, we'll list it at $1800. That's when it hit me. I wasn't pricing my work, I was pricing my materials and time like I was still doing fabrication for other people. I'd welded it myself, designed it, sandblasted it, patinated it, figured out the base so it wouldn't tip in wind. Three weeks start to finish. $400. I told my daughter about it and she just stared at me. She said dad you're not a contractor. She was right. I raised my studio rate after that but I still catch myself lowballing. There's a voice in my head that says who's going to pay that for something you made. Thirty years in and it's still there.

i still think about the gallery owner who spent twenty minutes telling me about their "exposure package" and what it would normally cost an emerging artist, as if i was supposed to be grateful they were waiving the fee i'd never have paid in the first place. what's the most creative payment offer you've gotten from a gallery? i'll start, someone once offered me a split where they'd take 60% AND i had to cover my own materials. when i blinked they said "think of the foot traffic."