I sent 12 cold DMs to people whose taste I actually like and 6 of them wrote backok so this is going to sound so small and obvious but I've been doing the whole "post consistently and engage in comments" thing for months and it's fine but it's also like... waiting for people to find you? and I got sick of it?? So last week I picked 12 accounts, not big influencers, just people with really good eyes who share art they love, some are collectors, some are just normal people with nice feeds. And I sent each of them a genuine message, like "hey I saw you reposted [artist]'s work the other day and I think you'd like what I do too, here's my latest piece" with a photo attached. No templates, no pitchy stuff. Six of them wrote back. SIX. One bought a small study on the spot, two said they'd keep me in mind, and the other three just had really nice conversations that made my whole week. One of them runs a tiny gallery I didn't even know about and invited me to submit for a group show. I think I got scared of DMs because it feels like bothering people? But if you're genuine and you actually looked at their feed and you're not just copy-pasting, it's... not bothering them?? It's just a person saying hi?? Anyway I'm doing it again this week with a different batch. Thought I'd share in case anyone else is staring at the algorithm like it owes them something lol
cold dmsmarketingoutreach
I sent 12 cold DMs to interior designers last week and 3 replied, here's what I actually saidOkay so I've been trying to figure out this whole "get your art in front of people who actually buy it" thing instead of just posting into the void and hoping. I kept reading that you're supposed to DM interior designers and stylists but nobody ever says what you're actually supposed to SAY to them?? Like "hi I'm an artist" feels so flat. So last week I just went for it. I picked 12 designers who post the kind of spaces I could actually see my work in, warm, natural light, not super minimal. And I literally just said something like "hey! I'm a watercolor painter and I've been obsessed with how you use color in [specific project they posted]. Just wanted to share a few pieces I think would sit nicely in that kind of space, no pressure at all but thought I'd throw it out there" and attached 3 photos. 3 replied. One asked to set up a call. One said "send me your portfolio" and then went quiet lol. One just said "beautiful work, I'll keep you in mind" which could mean nothing but also could mean something?? I don't know. The thing is I felt so awkward doing it. Like I'm bothering them. But also nobody saw me do it so who cares right. I'm gonna do another batch this week and actually follow up with the ones who went quiet because my friend who's a freelancer said that's the part everybody skips. Anyway just wondering if anyone else has tried this and whether it actually turned into sales or just polite replies that go nowhere. I'll report back if that call turns into anything 🙃
cold outreachinterior designerssales
cold emailing galleries, do you actually do it or is it just something we say we'll do?okay real talk, cold emailing galleries. do you actually do it? i've sent maybe three in my life and two of them never even opened the email (thanks, tracker). the one that did open it never replied lol. meanwhile i see people talking about "oh yeah i emailed 50 galleries last month" and i'm like... who ARE you. are you real. teach me your ways. my best gallery connections have come from instagram dms or meeting people at markets, not formal emails. maybe that's the way? or maybe i'm just bad at emails. what's your ratio? do you cold email and get replies or is it mostly a waste of time?
artist-advicecold-emailinggallery-outreach
the gallery walk-in that actually workedI got my first gallery by walking in off the street with a portfolio case, which today people act like I'm confessing to something embarrassing. But I walked in, asked if I could show the director my work, she had ten minutes between meetings, and she took me on. I know it's not the usual way now, everything is email, submissions, Instagram DMs. But I also know artists who've done it recently and it worked. So I'm asking: did you ever just walk into a gallery cold and get somewhere with it? Or is that completely dead and I'm just old? Me: Lyon, 2008, walked into a small gallery in the 1st, came back three days later with paintings. Stayed with them five years.
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