painted my first commission and sent it off todaymy sister-in-law's friend asked me months ago if I could paint her parents' lake cabin for their anniversary. I kept putting it off because the pressure of doing something for someone else, someone paying me, felt so much heavier than painting for myself. finally got it done this week and mailed it out this morning. I'm not sure how it landed honestly. I kept second guessing the colors, the angle I chose, whether it even looked like the place. but it's gone now so it's out of my hands. she paid me $200 which felt like both a lot and not nearly enough at the same time. told myself I'd use it to buy better brushes but I'll probably just spend it on the kids 😅 anyone else get weirdly nervous about commissions or is it just me
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The gallery told me to "build my brand" so I went back to the darkroom and stopped answering emailsFor about a year I tried to do the Instagram thing properly. Reels, stories, a little carousel about my process. I was showing up, I was consistent. And it worked, in a way, more eyes, more likes, a few commissions. But I was spending the part of the day when the light is right sitting inside editing a video of the light. Last autumn I just stopped. Not deliberately, not as a strategy, I had a show to prepare for and the choice was between making the prints or making the content. So I made the prints. I'm not on TikTok. I don't have a newsletter. My website is a single page with an email address. And honestly? This year has been better than last. Not richer, but better, the people who find me find me through word of mouth, or because someone saw a print in a friend's house, or because they walked into the shop that carries my work. Every sale has a real thread attached to it. Nobody found me through an algorithm and asked for a discount. I don't think this is advice. It's not scalable and I'm not trying to make a living off prints alone, my partner works, I teach a workshop now and then. But the pressure to perform the making instead of just making is so constant that I wonder how many of us are burning our best hours on it. The sea doesn't care about your content calendar.
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