I hired a kid to film my studio for three days and now my phone won't stop buzzingMy gallery suggested it as a favour, half-joking, because I keep sending them photos of paintings that look flat and dead in a jpeg. So I found a student from the academy, a video person, and let her follow me around for three days. Scraping back a layer, mixing cold wax, the stupid thing where I stand and stare at the wall for twenty minutes. I figured it would be nothing. She cut it into forty seconds and posted it herself. I did not look at the comments for two days because I was sure it would be embarrassing, the way I always look slightly annoyed working, and then the gallery called me and said my inbox was full. I don't know what to do with this. I spent twenty years building a reputation the slow way and a clip of me scraping paint off a canvas has done more for attention than any exhibition opening I've had since 2019. It is not the work. It is me looking like I am concentrating, which I am, but so is everyone. I am not going to pretend the attention is bad. But I am old enough to know that this is a different kind of currency and I do not yet know what it buys, or what it costs me to keep minting it. The kid wants to come back and film the next piece start to finish. I said yes. I have no idea if that was wise.
artist-socialcontent-creationstudio-life
the woman who wanted me to paint laxmi with a "more modern face", like a film actressShe came to my home, sat on the mat, looked at my mother's old painting of Laxmi on the wall and said, "Ramesh ji, can you make her face a little more... you know, like contemporary? Like Deepika or someone." I said, Mata Laxmi? Like Deepika Padukone? She said yes, why not, we have to keep up with the times. I told her I have been painting Laxmi since I was a boy. In Mithila, the goddess has a certain face. The lotus, the elephants, the gold coins falling from her hand, the proportions of these also are fixed by tradition. You cannot just give her a film star nose and call it Madhubani. She said okay but can you at least make the eyes bigger and more modern. I took the order anyway because my daughter's school fees were due. I painted it the way it should be. She came to collect it and said it looks very traditional only. Took it but I could see she was not happy. My wife said, next time, make her wear sunglasses also.
client storiesmithila paintingtraditional art
Found a roll of film in a jacket pocket from three years ago, got it developedFound a roll of 35mm in my old winter coat. No idea when I shot it. Got it developed mostly out of spite, figured it was a waste of money. Turns out it's from the summer after my brother died. Photos of his apartment I didn't remember taking. His kitchen counter, his shoes by the door, the weird little cactus he kept on the windowsill. Nothing sentimental-looking, just stuff. I've been using them in a piece all week. I keep stopping and staring at the one of his shoes. I don't know what I was thinking when I shot these. I don't think I was thinking anything. That's the part that's getting me. Anyway. If you've got an old roll of film somewhere, it might be worth the thirty bucks to find out what's on it.
filmgriefprocess
the woman at the craft fair who told me she could paint the same thing with her kid's watercolorsI had a booth at a local craft fair Saturday and a woman picked up one of my acrylic landscapes, looked at it for a good minute, and said "oh this is nice, I could probably do this with my daughter's $5 watercolor set." And I just stood there like... okay. So do it then? I'd love to see you mix titanium white into a puddle of Crayola paint and get that kind of coverage on canvas. Please. Film it. I didn't say any of that of course. I smiled and said "you should give it a try, it's really relaxing!" and she moved on. My husband said I was too nice and I probably was but also what's the point. People who think art supplies are all the same are not people you're going to convince in one conversation at a folding table. Still felt like packing up my easel and going home though.
acrylic paintingcraft fairrant
I keep drawing the same person and I don't know whyThere's this face I keep coming back to. Not anyone I know, just a reference photo I found ages ago, some woman with sharp cheekbones and tired eyes. I've drawn her maybe twelve times now in pastel. Different angles, different lighting, different paper colours. Most of them are bad. But I can't stop. Yesterday I finished another one and just sat there thinking... why her? What is it about this particular face that won't let me go? Maybe I'm trying to nail something I can't articulate. Maybe it's just comfort, like rewatching the same film. Anyone else have that one subject they keep circling back to? Not in a series way, just obsessively.
pastelportraitsprocess
The gallery I showed with for 15 years just told me I need to "build my personal brand"I've been with the same gallery since 2009. They sold my work. They took their cut. We didn't talk about it much. It worked. Got an email last week from their new director. Young guy. Said they're shifting focus to artists with "stronger direct engagement." Which means they want me to do their job for them online. I got a 400-pound granite piece in my studio right now that nobody's seen. I'm trying to figure out if I should drag it out and film myself grinding on it, or just keep working and see what happens. Neither option feels right. Anyone else getting this from their gallery lately? The "we love your work but also can you become a content creator" talk?
art-businessgalleriespersonal-brand
The one reel that actually got me sales was the one I didn't plan or try hard onI spent all last year trying to crack the algorithm. Filming my process with proper lighting. Voiceovers about the "meaning behind the work." Scheduling posts at optimal times. The reel that got me actual sales? Me, 11pm, exhausted, propping a half-finished painting against a wall in bad kitchen light, no audio, just a 5-second clip of me adding charcoal lines. Caption: "this isn't working yet but I like it." That's it. 14k views. Two commissions. I don't know what to do with that information. It makes me want to stop trying at all, which is probably not the takeaway, but also maybe it is?
instagramreelsselling art
The 15-second video that sold more than a month of nice polished postsI've been doing the whole "wake up, post a nice finished piece, tag materials, use hashtags, be consistent" thing for months and it's been working okay but like... okay. Then last week I was in a really bad mood about a painting I'd been fighting with for three days, the wash was drying wrong, everything was lifting when I went back in, and I just filmed myself scraping the whole thing off with a palette knife and going "well, that's going in the bin" and posted it on a whim. No caption strategy. Just pure frustration. That stupid, messy, nothing video has more saves and shares than anything I've posted in the last two months. And it's not even a good video, it's just real. I've had four commissions come through from it, including one from someone who said "I don't know anything about art but I felt that." I keep hearing we're supposed to "provide value" and "educate" and I'm not against that but I think maybe the value is just... letting people see you fail? In real time? Without making it a tidy lesson? I don't know, I'm still trying to figure out if I can be that messy on purpose or if it only works when it's genuine. Anybody else finding that the stuff you almost didn't post is the stuff that works?
real contentsocial mediatrust the process
A gallery owner told me my pastel portraits "translate poorly to Instagram", and I've been spiraling about it for a weekA gallery owner in Warsaw looked at my pastel work and said people won't get it on a phone screen. That the texture and the paper, the whole point of it, just flattens to nothing at 400 pixels. She wasn't trying to be cruel, she was being practical. And it's been sitting in my head ever since. Because she's got a point. I post a finished portrait and it gets a polite trickle of likes, but I tape the same piece to my studio wall and people who visit stop and stare. The photo genuinely does not carry what the thing is. Pastel has this light going through it, this chalky depth, and you can't compress that. But also, so what? I don't know what to do with that information. Film my process so people see the smudging? Post close-ups of the paper? I tried one reel of my hand working and it felt like showing off, which is stupid, I know. Mostly I'm just tired of the idea that the work has to fit the platform instead of the other way around. Some things are meant to be looked at in person, and I think that's allowed to be true even if it's inconvenient.
art sellingpastelsocial media
I let a 22-year-old "content strategist" critique my Instagram and I'm still processing itShe told me my photos were too dark. That the lighting was "giving dungeon." She wanted me to show my face more, film myself working, add trending audio. I sat there in the meeting and I thought, I'm 58 years old. I build environments from scrap metal and broken furniture. I am not a content creator. I am not a brand. I am a person who makes things in a studio that looks like a bomb went off in a scrapyard. But the thing is she wasn't wrong about the engagement numbers. They're flat. They've been flat. And I don't know what to do with that information because I refuse to make the kind of content that would fix it. So I'm stuck in this weird space where I understand the game and I also refuse to play it. Anyone else just quietly accepting obscurity because the alternative looks unbearable?
authenticity vs algorithminstagramsocial media
I finally tried posting process videos instead of finished work and I'm mad at how much better they doI've been fighting against reels for like two years now. Kept posting finished paintings, good photos, decent lighting, the whole thing. Getting maybe 40 likes and a sale every other month. Last week I was in a rush and just propped my phone up and filmed myself blocking in a sky for about 90 seconds. No editing, no music, just the sound of brush on canvas and me muttering "that's not gonna work" under my breath. Threw it up with a one-line caption. It's at 12k views. I got three commission inquiries. I don't know whether to be thrilled or annoyed that the thing that finally works is me looking like a mess in real time instead of the polished photos I spent actual hours on. But I guess I'm making more videos now.
process videosreelssocial media
I tracked every single interaction with my posts for a month and the results made me want to quit (but also not)So I did this really stupid thing where I spent January keeping a spreadsheet of every like, comment, share, and save on every post I made across Instagram and Bluesky. I thought I'd find a pattern, you know? Something to reverse engineer. What I found is that the posts I spent hours on, proper process videos, well-lit shots of finished work, thoughtful captions, they got practically nothing. Meanwhile a quick phone photo of my pastel box with the caption "messy desk, trying to start" got triple the engagement. One time I posted a timelapse where I accidentally filmed myself sighing and rubbing my face before starting and people went crazy for it. I don't know what to do with this information. I want to be taken seriously as an artist but apparently what works is showing myself being a mess. Is the answer really just... performative struggle? Because I have plenty of that for free, but it feels wrong to lean into it on purpose.
authenticityengagementsocial-media
i paid a "social media consultant" $500 to fix my instagram and i regret everythingtwo months ago i got in my head about "the algorithm" and paid someone $500 for a 90-minute zoom where she told me to: film myself painting (i hate this) use trending audio (i'm 33) post 3x a day (i will simply die) do a "bts" of my sketchbook (it's just bad drawings, that's the whole point) i tried it for a week and felt like i was performing having a personality instead of having one. my engagement went down. i wanted to quit painting. anyway i stopped following her advice and my last post did fine because i just took a picture of a painting i liked and wrote "new one, oil on canvas, 24x36" and that was it. 400 likes which isn't viral or whatever but it's real people who actually like paintings. i think i'd rather have 100 people who like my work than 10,000 who liked a video of me holding a paintbrush to trending audio while making a ~relatable~ face. the math might not math on that but my brain feels better.
art marketinginstagramsocial media