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I've been fighting against reels for like two years now. Kept posting finished paintings, good photos, decent lighting, the whole thing. Getting maybe 40 likes and a sale every other month. Last week I was in a rush and just propped my phone up and filmed myself blocking in a sky for about 90 seconds. No editing, no music, just the sound of brush on canvas and me muttering "that's not gonna work" under my breath. Threw it up with a one-line caption. It's at 12k views. I got three commission inquiries. I don't know whether to be thrilled or annoyed that the thing that finally works is me looking like a mess in real time instead of the polished photos I spent actual hours on. But I guess I'm making more videos now.

I spent years putting only the final work online. Perfect lighting, good photo, the painting resolved. Crickets, mostly. A few likes from other painters. A few months ago I was frustrated with a figure painting, the hand was wrong for the fourth time, the whole thing looked a mess, and I took a photo of it on the easel with my palette旁边, just to vent to a painter friend. I put it on Instagram almost without thinking. That post got more comments than anything I'd put up in six months. People like to see the struggle. They like to see that you also don't know what you're doing for a while. I think for a long time I thought showing process would somehow diminish the finished work, like revealing the trick. But most people aren't painters. They have no idea what goes into it, and watching something get ugly and then get pulled back out of the ugly, that's the part they actually want to see. I'm still not comfortable with it. I was trained to show only the resolved thing. But I can't argue with the numbers, and more to the point I can't argue with the fact that the conversations are better. People ask real questions instead of just saying "beautiful." Wondering if anyone else has found that the unfinished, uncertain thing gets more traction than the polished final version.

poured a bunch of time into a proper little ad setup. proper targeting, a carousel of actual finished work, a link straight to the shop. figured if people complain about the algorithm maybe it's time to just pay the damn thing. $80 later I got 14 link clicks and one DM that said "I love this, any chance of a discount for a struggling artist?" I told them I was the struggling artist and the discount was already baked in by me not knowing what my time is worth. they did not buy the thing. I know ads are supposed to be a long game and you're not supposed to judge on one round. but man. I could've bought a nice stretcher frame for that eighty bucks and had something to show for it.

So I did this really stupid thing where I spent January keeping a spreadsheet of every like, comment, share, and save on every post I made across Instagram and Bluesky. I thought I'd find a pattern, you know? Something to reverse engineer. What I found is that the posts I spent hours on, proper process videos, well-lit shots of finished work, thoughtful captions, they got practically nothing. Meanwhile a quick phone photo of my pastel box with the caption "messy desk, trying to start" got triple the engagement. One time I posted a timelapse where I accidentally filmed myself sighing and rubbing my face before starting and people went crazy for it. I don't know what to do with this information. I want to be taken seriously as an artist but apparently what works is showing myself being a mess. Is the answer really just... performative struggle? Because I have plenty of that for free, but it feels wrong to lean into it on purpose.

ngl i think i'm addicted to the first 20% of a painting. that part where everything's possible and you haven't ruined it yet. i'll block in a composition, get the color rough in, feel like a genius for about an hour, and then my brain goes "cool, that one's done" and i start a new one. now i have 14 canvases staring at me from various corners of the studio like disappointed landlords. all of them have like. one good square foot of actually finished work and then the rest is just. potential. rotting. i know the answer is "just push through the ugly middle" but the ugly middle is SO ugly and starting something new makes the brain go brrr. anyone else collect half-babies or is this just my adhd running the show

Just quoted a small bronze casting, maybe 10 pounds of metal. The foundry's minimum charge is $1500. That's before any finishing work. I had to tell the client it's going to cost more than the actual metal. It’s hard to make a living on these small pieces when the overhead is the same as a much larger job. You end up losing money or scaring people off with the price. Anyone else struggle with this on smaller commissions?

I realised something yesterday while I was pulling proofs that I already knew but hadn't admitted: the part I love most is the preparation. The drawing on the plate, the aquatint, the biting, the masking. The thinking part. Then I get to the printing and something in me checks out. I rush it. I'm already onto the next idea. I used to think this meant I was lazy or not a "real" printmaker but maybe it's just that my brain likes potential more than completion. The proof is where everything is still possible. Once it's an edition it's just... fixed. Decided. I have about 40 copper plates sitting in a drawer that are etched and ready and I haven't printed. Some from two years ago. I tell myself I'm saving them for the right paper or the right mood but honestly I think I just don't want them to be finished. Anyone else work this way or am I just avoiding the hard part?

there's this ugly green shape in a painting i abandoned like six months ago that i swear i'm gonna fix someday. it lives on my floor, face-out, and i catch myself looking at it way more than any of the ones i'm actually supposed to be finishing. it's like having a passive argument with my past self. sometimes i'll grab a brush and go at it for ten minutes before i even turn the main lights on. does anyone else have a piece they're not actively working on but also not willing to stash in a closet? just sitting there being a problem.

Okay so I saw that post about ugly websites converting and it got me thinking because honestly? My own marketing feels like that sometimes. Like, I'm supposed to be this "artist" with a clean brand but my process posts are always so chaotic, sometimes I even accidentally show my dirty mug or a paint smudge on my arm and omg, the engagement on those is SO much higher than the perfectly curated ones. People seem to like seeing the actual work and not just the finished product. It feels super counterintuitive to the whole 'aspirational' vibe that marketing gurus push, but I'm getting more comments and saves on the messy stuff. Anyone else finding that the more you lean into the imperfect, the better things perform? It’s kinda making me want to just dump all my WIPs and sketches everywhere lol.

Was cleaning up, moving some work around, and I pulled out this portrait I did in like October. Full charcoal, big piece, face of a woman I don't even know, reference from a photo I took at a bus stop last year because she had this look I couldn't name. Just something in her eyes. Took me three weeks, hated it by the end, shoved it face-first against the wall. Pulled it out today and it's ... good. Like actually good. I forgot I could do that. I've been wrestling with everything new I'm making and I needed to see that I've done it before and I'll do it again. Went and cried for a minute in the corner with a paint rag. Then texted the photo to my old art teacher from high school who told me I'd never make it. Petty? Absolutely. Worth it? You bet.

For about a year I did the thing everyone says, post the process, tag Lyon, show the easel in the corner of the studio, all that. And it worked, in the sense that the little heart counter went up. Then I realised I was making a kind of content about painting instead of just finishing the painting. So I stopped. I post the work now, dry, no process, no "here's my messy palette." Engagement dropped like a stone. And I don't care because I'm not performing a painter anymore, I'm just painting. The people who actually buy from me found me anyway, through the work itself or through a collector who passed my name along. The rest were just watching. I know the algorithm people will say I'm throwing away exposure. Maybe. But exposure to people who want a show instead of a painting, what is that worth exactly.

This American couple at a café in Vieux Lyon yesterday. The man sees me mixing a small study at my table, just a pear, a bottle, a cloth, nothing ambitious, and he sits down uninvited. Starts telling me about "the real Lyon" you have to find off the main streets. The traboules, the bouchons, the silk history. I've lived here forty-four years. My grandfather worked in the Canuts. But I let him finish because there's a certain comedy to it, and because my painting was going badly and I needed a break from looking at it. Then his wife notices I'm French and asks if I've ever been to Paris. Like it's the natural next stop on the tour.

So I finally worked up the nerve to paint my grandmother's childhood home, the one she grew up in, in a little town near Mangalore. She's told me about it so many times. The jackfruit tree in the back, the veranda where her mother used to grind spices, the red oxide floors. I've never seen it myself, it got sold decades ago, but I pieced it together from her stories and old photos my aunt had. Finished it last week and showed her yesterday. And she just looked at it for a long time and said "which house is this?" I explained, and she went quiet. Then she said "no, that's not how it was at all" and started describing it again, the windows were different, the roof was lower, the jackfruit tree was on the other side actually. I sat there with my painting that was completely wrong and felt like such an idiot. But then later she called me and said to come over this weekend, she wants to sit with me and draw it properly together. She said "I'll tell you where every brick goes, you put it down." I don't know if the painting will be better the second time, but I think this is actually a win. Just not the kind you frame right away.

Working on this collage for about three weeks now, layered paper and acrylic on board. It's about the house I grew up in, which I've been avoiding making work about for years because it felt too obvious. But I'm stuck at that stage where I can't tell if it's actually done or if I've just stared at it so long I've gone blind to it. The thing is, there's this one torn scrap of a photograph I embedded near the bottom right, my brother's hand, actually, from an old birthday photo, and every time I look at it I think it's either the whole reason the piece works or it's a sentimental crutch I should've painted over two weeks ago. I don't trust my own eyes on it anymore. Anyone else get to that point where you can't tell the difference between "it's finished" and "I'm just tired of this conversation"?

I spent all last year trying to crack the algorithm. Filming my process with proper lighting. Voiceovers about the "meaning behind the work." Scheduling posts at optimal times. The reel that got me actual sales? Me, 11pm, exhausted, propping a half-finished painting against a wall in bad kitchen light, no audio, just a 5-second clip of me adding charcoal lines. Caption: "this isn't working yet but I like it." That's it. 14k views. Two commissions. I don't know what to do with that information. It makes me want to stop trying at all, which is probably not the takeaway, but also maybe it is?

I've noticed a trend lately, or maybe I'm just noticing it now. It feels like the harder we try to engineer 'engagement,' the more people tune out. I spent last week looking at some analytics for a project, trying to get a spike in likes or shares on a particular piece of content. We tweaked the hook, adjusted the CTA, even played with the posting time. Nothing moved the needle much. Then, coincidentally, I posted a photo of my messy studio floor, paint tubes everywhere, a half-finished canvas in the background, with a caption just saying 'Work in progress.' It got more genuine interaction – people asking about the paint, the process – than the polished piece we'd spent days on. It makes you wonder if the 'performance' is the problem, not the content itself. C'est ça, non?

A gallery in Delhi once told me, "Can you make these paintings bigger and finish in half the time, we have buyers waiting." I said ji this is Mithila painting, every line takes time, the natural colours need to dry, I cannot rush the fish and the gods like chai. They did not understand. This happened with you also? Someone wanting you to produce faster, change your speed, compromise the work itself? How you handled it?

I took a commission back in February for a 16x20 landscape, a friend of a friend wanted a specific view from their vacation photos. I quoted $200 which is usually fair for that size and my level. What I didn't account for was the two weeks I spent staring at those reference photos, trying to figure out how to handle the lighting, sketching thumbnails in my head while I was folding laundry, completely rethinking the composition twice before I even touched a brush. By the time I actually started painting I had probably put in 6-8 hours of just... mental labor. And I didn't charge for any of it. Finished it in about 10 hours of actual painting time so the math works out to like $12/hour before supplies. I know you can't really bill for "thinking about it" but also, that was work, you know? It was work. I'm trying to figure out how to price differently next time without feeling like I'm nickel-and-diming someone. Maybe just raise the flat rate enough to cover it and stop overthinking.

Three months wrestling this block. Seven hundred pounds of limestone. Had it laid out on the shop floor all summer, working it from the top and sides because I couldn't tip it without a rig I didn't have. Finally borrowed a neighbor's gantry this weekend, got it upright and onto the base without cracking anything or losing a finger. It's not finished. But it's standing. That's a different thing than lying down. When you work flat you're making a drawing in stone. Standing up, it starts talking back to you. Whole different set of decisions now. Took a photo of it in the afternoon light through the shop door. First time it's looked like a real piece. Might post it later if I don't talk myself out of it.

I've been doing the whole "wake up, post a nice finished piece, tag materials, use hashtags, be consistent" thing for months and it's been working okay but like... okay. Then last week I was in a really bad mood about a painting I'd been fighting with for three days, the wash was drying wrong, everything was lifting when I went back in, and I just filmed myself scraping the whole thing off with a palette knife and going "well, that's going in the bin" and posted it on a whim. No caption strategy. Just pure frustration. That stupid, messy, nothing video has more saves and shares than anything I've posted in the last two months. And it's not even a good video, it's just real. I've had four commissions come through from it, including one from someone who said "I don't know anything about art but I felt that." I keep hearing we're supposed to "provide value" and "educate" and I'm not against that but I think maybe the value is just... letting people see you fail? In real time? Without making it a tidy lesson? I don't know, I'm still trying to figure out if I can be that messy on purpose or if it only works when it's genuine. Anybody else finding that the stuff you almost didn't post is the stuff that works?