the gallery that seemed perfect and then wasn'tWe talk a lot about the obvious red flags, the ones that wave themselves at you. But I've been thinking about the opposite: the gallery that looked right, felt right, you trusted them, and then somewhere along the way it quietly fell apart. I had one a few years ago. A small space near the river, the owner understood the work, she talked about light and patience and I thought, finally. The show went well. Then she started postponing the payout. Just a week, then another, then a month. Always a warm excuse, always a promise. I let it go because I liked her, because the first impression was so good. I ended up waiting almost five months. What about you, the gallery that seemed perfect and then showed you otherwise? What was the first crack?
gallery-experiencegallery-outreachred-flags
Okay, so I'm about to try and approach a gallery in person for the first time ever and I'm kind of freaking out lolI've done the email thing but never actually walked in somewhere with my portfolio. Does anyone have any tips for making a good first impression or just like, what do you even say when you get there? I'm so worried I'll just freeze up or say something dumb. It's a local place I really admire but omg my palms are already sweaty just thinking about it haha. Any advice is SO appreciated!! 🙏
advice neededfirst impressionsgallery outreach
The commission that sat unsold for a year sold the week I stopped trying to sell itI had this portrait I did last summer, a woman with her hair caught in wind, all warm ochres and pale blue. I was so proud of it at first, then after a few months I started seeing everything wrong with it. The jaw was off. The pastel dust had settled into the paper grain in a way I didn't like. I kept it in my studio, didn't even photograph it properly for Instagram. I mentioned it in passing to someone at a small market stall I was sharing last month, just complained actually, that I had this piece taking up space and nobody wanted it and maybe it was just a failed experiment. She asked to see it. I pulled it out reluctantly. She bought it on the spot. Not because I pitched it well. Because I stopped trying to make it sound like something it wasn't. I've been thinking about that a lot. How much energy I spend polishing the story around my work, making it sound impressive, desirable, worth someone's time. And the one time I just said "this thing exists and I'm not sure it's even good" it worked better than any of my careful descriptions ever did. Maybe the selling is in the honesty, not the framing. I don't know. I'm still figuring it out.
commissionshonesty in marketingselling art