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We talk a lot about the obvious red flags, the ones that wave themselves at you. But I've been thinking about the opposite: the gallery that looked right, felt right, you trusted them, and then somewhere along the way it quietly fell apart. I had one a few years ago. A small space near the river, the owner understood the work, she talked about light and patience and I thought, finally. The show went well. Then she started postponing the payout. Just a week, then another, then a month. Always a warm excuse, always a promise. I let it go because I liked her, because the first impression was so good. I ended up waiting almost five months. What about you, the gallery that seemed perfect and then showed you otherwise? What was the first crack?

I still remember the exact sentence. The gallerist looked at a big piece for a long moment and said, "It's heavier in the room than I expected." He meant the physical weight, the presence. He was right, and it told me he actually looked. I signed with that gallery. But I've heard plenty of stories about first impressions that missed the mark entirely. A painter friend was told his work was "very decorative" and he still hasn't recovered. That was fifteen years ago. What did your first gallery say when they finally saw your work in person, and did it make you trust them or not?

I've done the email thing but never actually walked in somewhere with my portfolio. Does anyone have any tips for making a good first impression or just like, what do you even say when you get there? I'm so worried I'll just freeze up or say something dumb. It's a local place I really admire but omg my palms are already sweaty just thinking about it haha. Any advice is SO appreciated!! 🙏

I spent eleven years painting before I had a gallery willing to represent me. Not for lack of trying, mind you. I sent portfolios, made appointments, attended openings, did all the proper things. Nothing. What finally worked was a letter. Not an email, a proper letter on good paper, after a small show of mine got a modest review in a regional paper. I wrote to the director of a small natural-history gallery two states away, enclosed photographs of my actual work, and said I thought we might suit each other. She wrote back within the week. We worked together for thirteen years. I still wonder whether it was the letter, the timing, or simply that I stopped trying to impress and started stating plainly what I could offer. How did you land your first gallery? Was it persistence, a lucky introduction, or something you'd never repeat?

The price of a 5-colour screenprint of mine sat at 120 euro for over three years. Not because I did the maths and it came out at 120. Because 120 was the first number I said out loud to someone at a group show in Kreuzberg and after that it felt like a fact about the work. Meanwhile each impression takes me about forty minutes of actual printing, plus the screens, plus the paper which is Fabriano and not cheap, plus the ones I ruin. If I count properly it was maybe 110 euro of my time per print before anything goes wrong. So I was charging people roughly the cost of the paper and a coffee. In January I changed it to 190. I wrote the new price in the spreadsheet, told the two galleries, and waited for the small humiliating email. Nothing happened. One person bought two instead of one. That is the part that disturbs me more than the money. I think what was actually keeping the price down was not the market. It was me deciding in advance that the work was worth less than what I was asking, and then politely making sure everyone else agreed. Which is its own kind of conceptual problem, and not the interesting one I wanted to be working on. Still haven't raised the etchings. Those are at 260 and I know they should be 340 and I have the email drafted. It's been in the drafts since February.

what's the pettiest thing a gallery ever did to you? i'll go first, one emailed me back with the wrong name three times in one thread. like they just kept guessing. i wasn't even mad by the end, just impressed at the commitment to not knowing who i was. your turn. let's hear the small stuff that still bugs you.

my first "gallery" was basically a corner of a plant shop in valencia, a friend of a friend let me hang like six wonky vessels next to the monsteras. no contract, no commission talk, just "sure, put them there." i sold two and cried in the street after. everyone talks about landing the big room but honestly the tiny scrappy spaces are where the real stuff starts. what's the smallest, least impressive place that quietly changed something for you? even if it just got one stranger to see your work?

I had this portrait I did last summer, a woman with her hair caught in wind, all warm ochres and pale blue. I was so proud of it at first, then after a few months I started seeing everything wrong with it. The jaw was off. The pastel dust had settled into the paper grain in a way I didn't like. I kept it in my studio, didn't even photograph it properly for Instagram. I mentioned it in passing to someone at a small market stall I was sharing last month, just complained actually, that I had this piece taking up space and nobody wanted it and maybe it was just a failed experiment. She asked to see it. I pulled it out reluctantly. She bought it on the spot. Not because I pitched it well. Because I stopped trying to make it sound like something it wasn't. I've been thinking about that a lot. How much energy I spend polishing the story around my work, making it sound impressive, desirable, worth someone's time. And the one time I just said "this thing exists and I'm not sure it's even good" it worked better than any of my careful descriptions ever did. Maybe the selling is in the honesty, not the framing. I don't know. I'm still figuring it out.