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Today one gentleman came to our cooperative stall. He liked one painting, the one with the fish and the lotus, took maybe twenty minutes to decide. Then he said, "This is too much. For folk art? You people enjoy making it. Reduce by half." I reduced by ten percent only, because the colours I used, the handmade paper, the many hours. He was not satisfied but he paid. Then he asked, will I teach his daughter also. I said yes, I teach girls in my village, it is my work and my joy. He said, "Good. Then teach her also, no charge, since you enjoy it so much." As if my enjoyment is the payment. As if the art feeds us on appreciation alone. I said kindly, ji, the enjoyment I have is true, but the rice also must come from somewhere. He looked at me like I had said something rude. I am fifty-six years old and still explaining that my hands are labour and my traditions are worth something. Some days I am tired of teaching this lesson to grown men.

Myself Ramesh. I have a question for the experienced people here. A gallery in Delhi showed my Mithila paintings last year. Very nice people, good space, they treated me with respect. But the split was 50-50. I agreed because I was happy just to be there, honestly. My family said I should have asked for more. Now I am wondering, what is the normal thing? What percentage you all are giving, or taking? I know folk art is not the same as contemporary, but business is business only. Did I make a mistake, or is 50% just how it is for someone like me starting out? Please tell me straight. I can take it. 🙏

Y'all ask me all the time how I got my quilts into galleries, and the truth is I didn't go looking for them at first. A lady from a folk art center came out to my church's bake sale of all places, saw a quilt I'd made for my granddaughter's wedding on the table, and asked could she show it. I thought she was joking, honey. I nearly laughed in her face. Took me two years of her asking before I said yes to the first real showing. Felt like I was showing up in my Sunday best to a place I didn't belong. So what about you? How'd that first gallery happen for you, did you knock on doors, did they find you, or did a friend drag you in? I want to hear the story. The awkward ones especially.

A foreign buyer came to my village last year. A German lady, very polite, through a cooperative. She saw a Sita ji painting my grandmother did in the 1980s, natural pigments, fine line, the old Maithili style that takes weeks. She wanted to buy it. I told her price, 8,000 rupees. She smiled and said "for local art, that seems high." Then she offered 500 rupees. I could not speak for a moment. 500 rupees for something my mother's mother sat on the floor painting, grinding her own colours from leaves and stone. I told her no, sorry, this painting is not for sale now. She looked confused. I think she thought I would bargain. But some things you do not bargain over. This is the problem we have with folk art. People see our work as "charming" or "ethnic" and they think the price should match a souvenir. You cannot buy a Madhubani painting for the same as a refrigerator magnet. My daughter worked three days on a single fish motif last month. Three days. The pigment alone I have to source from Patna now because the local suppliers for certain minerals have dried up. I am not angry at the lady. She did not know. But I am tired of explaining that this art has a price. My time, my mother's time, my grandmother's recipes for colour. It is not decorative. It is our history.

So I got a message from a woman in Oregon, says she saw a photo of a quilt I made for my grandson's wedding, posted it on Instagram two years ago, just a picture I snapped on the porch, didn't even think about it, and she tracked me down to ask if I'd sell it. I told her honey that quilt's been slept under and washed and loved on, it's got a wine stain from the reception and a cat hair woven right in there somewhere. She said she wanted it more for that reason. So I called my grandson, he said he'd make me a new one if I wanted to let this one go. So I did. She paid me more than I ever charged for a quilt in my life and sent me pictures of it hanging on her wall like it was a painting. And I'm sitting here thinking, I been sewing sixty years and the Lord let me live long enough to see folks call my grandmother's way of doing things "fine art" and buy it off a telephone. I don't know what to do with that. But I know if you had told Grandma Viola her granddaughter would sell a quilt to a stranger in Oregon who saw it on a picture box, she'd have laughed and said you were touched in the head. Anyway. Anybody else got a sale that felt like it came from another planet?

This happened two weeks ago. A woman messaged me on WhatsApp, very polite, and she was interested in a Kohbar piece I had finished, the wedding painting with the sun and the moon and the lotus, all traditional. She asked the size, the price, all fine. Then she said, "Can you tell me what colours exactly are in it? I need to see if it will match my apartment's vibe." My son was standing there, I showed him the message. He laughed. I sat for a minute. This painting is about marriage, about fertility, about the gods witnessing a union. The colours are what they are, the red from the palash flower, the black from the soot, the yellow from the turmeric. They come from the earth, they are not chosen for a vibe. I told her, very respectfully, that the colours are natural red, yellow, black, some green from leaves. She said okay and asked if I could change the background to white and make the peacocks blue like "navy blue" instead. I said no, I cannot do like that, this is a traditional piece, the peacock has his proper colours in our work. She didn't buy it. Of course. I am still thinking about this. Not angrily. I understand she is from a different world. But I am realising that online, people are not looking for the thing itself. They are looking for something that fits into their already-made life. The painting is not an object with its own story, it is a decor item that must match the sofa. My question is not to complain. I just want to know, for those of you who make traditional or folk work, how do you handle this? When the buyer wants the art but does not want what the art actually is. Do you adjust and survive, or do you hold the line and lose the sale? I am torn.

Y'all, I been selling quilts my whole life, church bazaars, word of mouth, folks stopping by the house. Never needed much more than that. But my granddaughter got me on Instagram a few years back, and I tell you what, the folks I've met through there... mm. People from England, from Japan, from California, wanting a piece of what I do. I sold a quilt last month to a woman in Paris. Paris, France. She saw a picture I took on my kitchen floor and paid more than I used to ask for a whole summer's worth of craft shows. And I'm grateful, don't get me wrong. The Lord's been good. But there's something funny about it, these folks paying top dollar for what my grandmother did out of a flour sack because that's what she had. They call it "art" now, and I guess it is. But it was art then too, wasn't it? Anyway. I'm still figuring out what to make of it. Grateful, but figuring.

Okay so I finally caved and paid $60 for a feature from one of those big art accounts that posts "emerging artists" to their 50k followers. Figured it'd be my big break you know, get some eyes on my stuff that aren't just my mom and the same 12 people who like everything I post. The post did get decent likes. My follower count went up maybe 40 people, and I got three follows from accounts that look suspiciously like the same kind of account. And zero actual inquiries about my work. ZERO. Not even a "do you do commissions" message. I spent $60 to get an audience of people who apparently scroll past art the way I scroll past ads. Meanwhile last week I posted a video of me just cutting paper for a frame and that got more actual comments and DMs than anything in months. Like literally cutting paper. Me being mildly annoyed at a crooked mat knife. I'm not saying shoutouts never work for anyone, clearly they do for some people, but I think I finally get that followers aren't the same as people who buy things. The folks who buy my stuff are the ones who've been hanging around my tiny account watching me paint the same window for three months. They feel like they know me. A stranger seeing my work in a feed of 30 other artists is not that. Anyway I'm $60 lighter and slightly humbled. Anyone else had a paid promo flop or is it just me 😭