The German customer who wanted my grandmother's Sita painting for 500 rupeesA foreign buyer came to my village last year. A German lady, very polite, through a cooperative. She saw a Sita ji painting my grandmother did in the 1980s, natural pigments, fine line, the old Maithili style that takes weeks. She wanted to buy it. I told her price, 8,000 rupees. She smiled and said "for local art, that seems high." Then she offered 500 rupees. I could not speak for a moment. 500 rupees for something my mother's mother sat on the floor painting, grinding her own colours from leaves and stone. I told her no, sorry, this painting is not for sale now. She looked confused. I think she thought I would bargain. But some things you do not bargain over. This is the problem we have with folk art. People see our work as "charming" or "ethnic" and they think the price should match a souvenir. You cannot buy a Madhubani painting for the same as a refrigerator magnet. My daughter worked three days on a single fish motif last month. Three days. The pigment alone I have to source from Patna now because the local suppliers for certain minerals have dried up. I am not angry at the lady. She did not know. But I am tired of explaining that this art has a price. My time, my mother's time, my grandmother's recipes for colour. It is not decorative. It is our history.
commission storiesfolk artpricing
the buyer who haggled my price and then asked me to teach his daughter for free "as a favour"Today one gentleman came to our cooperative stall. He liked one painting, the one with the fish and the lotus, took maybe twenty minutes to decide. Then he said, "This is too much. For folk art? You people enjoy making it. Reduce by half." I reduced by ten percent only, because the colours I used, the handmade paper, the many hours. He was not satisfied but he paid. Then he asked, will I teach his daughter also. I said yes, I teach girls in my village, it is my work and my joy. He said, "Good. Then teach her also, no charge, since you enjoy it so much." As if my enjoyment is the payment. As if the art feeds us on appreciation alone. I said kindly, ji, the enjoyment I have is true, but the rice also must come from somewhere. He looked at me like I had said something rude. I am fifty-six years old and still explaining that my hands are labour and my traditions are worth something. Some days I am tired of teaching this lesson to grown men.
cooperative stallhagglingmithila painting
A buyer from Mumbai asked if my painting would "match her apartment's vibe" and I didn't know what to sayThis happened two weeks ago. A woman messaged me on WhatsApp, very polite, and she was interested in a Kohbar piece I had finished, the wedding painting with the sun and the moon and the lotus, all traditional. She asked the size, the price, all fine. Then she said, "Can you tell me what colours exactly are in it? I need to see if it will match my apartment's vibe." My son was standing there, I showed him the message. He laughed. I sat for a minute. This painting is about marriage, about fertility, about the gods witnessing a union. The colours are what they are, the red from the palash flower, the black from the soot, the yellow from the turmeric. They come from the earth, they are not chosen for a vibe. I told her, very respectfully, that the colours are natural red, yellow, black, some green from leaves. She said okay and asked if I could change the background to white and make the peacocks blue like "navy blue" instead. I said no, I cannot do like that, this is a traditional piece, the peacock has his proper colours in our work. She didn't buy it. Of course. I am still thinking about this. Not angrily. I understand she is from a different world. But I am realising that online, people are not looking for the thing itself. They are looking for something that fits into their already-made life. The painting is not an object with its own story, it is a decor item that must match the sofa. My question is not to complain. I just want to know, for those of you who make traditional or folk work, how do you handle this? When the buyer wants the art but does not want what the art actually is. Do you adjust and survive, or do you hold the line and lose the sale? I am torn.
buyer expectationsselling onlinetraditional art
A shop in Patna wanted twelve paintings for 4,000 rupees eachTwo months back a shop in Patna approached me, they wanted twelve paintings of peacock and fish for their wall, same size, same border, all to be delivered in five weeks. They said 4,000 rupees per piece, take it or leave it, because "it is folk art only, no?". I did the sum that night on the back of an old paper. Handmade paper comes to near 400 for that size, colours I make myself but still the gum and the stone grinding takes days, and one painting of that size with fine line takes me not less than three days if my eyes are cooperating. Twelve of them in five weeks means I am not sleeping and I am not teaching the girls who come on Sunday. So it was not 4,000 for a painting, it was 4,000 for three days and a piece of my name on their wall. I said no. My son said I am mad, that a shop order means regular income. He is not wrong in the account book sense. But this same shop will sell it to a customer in Delhi for fifteen or twenty thousand and put a small card saying "Madhubani, Bihar" and my name will not be on the card. Here is what I want to ask the people in this group who have gone through such talks. When a buyer says the price is fixed but the quantity is good, do you hold your number and lose the order, or do you name a price for the bulk and keep the fine line thinner, less work, honest about it? I have done both in my life and I am still not sure which one keeps the art alive and which one only keeps the kitchen running. 🙏
bulk ordersfolk art pricingmithila painting