the gallery that wanted me to "build a following first", and what I actually didok here's one, the first gallery I ever approached (small, local, I was so nervous) basically told me to come back when I had more followers. Not "your work needs work," not "we're full," just... go get popular first. I was so mad. But also I kinda took it as a challenge? Spent the next year just posting like crazy, doing markets, building a tiny newsletter, making connections with other ceramistas. When I went back I had maybe 2k followers, not huge, but I had people who actually bought my stuff and showed up. Anyway they took me that time. And now I wonder if it was bad advice that worked by accident, or if they were kind of right but said it the worst way. What's the worst "advice" a gallery gave you that you actually ended up learning from? Or that was just straight wrong and you ignored completely?
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Took a commission for 18,000 CZK, spent a month on it, and I want my time backYounger artist came to me for advice, said a gallery took thirty percent off his first solo. I told him that's nothing, wait till you price your own time as a pile of old radiators and broken chairs and realize you've been paying for the privilege of working. A collector here in Prague commissioned a piece for his villa. I quoted 18,000 CZK, which felt fair. Then I spent a month sourcing, cleaning, assembling. Did the math after delivery. Between material and hours I cleared maybe 120 Kč an hour. That's less than the guy who delivers my coffee. I keep doing this. I've told myself for twenty years that installation work doesn't price like a painting, that the process is part of it, that the history of the objects matters. And then I sit down with a calculator and it's 120 Kč an hour. Some things I did under the old regime I did for nothing because I had to hide them. Now I do them for nothing because I'm bad at saying a number and staying in the room while the silence stretches. The two feel different in theory. In practice, my bank account can't tell the difference.
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How did you find your first gallery that wasn't a friend or someone you knew?Mine came from a stranger. A collector I'd never met walked into a group show I was in, asked the gallerist about me, and that led to my first proper solo. Not a cold email, not a handshake at an opening. Just someone I still don't know passing my name along. I spend a lot of time telling students to stop working the room and just keep showing work, because in my case that's literally what happened. But I'm aware that's survivorship bias dressed up as advice. So what about you: the gallery that first took you on, how did they actually find you? Or if you had to chase yours, what did the chasing actually look like? I'd like to know how much of this is luck dressed as method.
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how did you get your first real gallery, and was it luck or did you work for it?I'll go first, since I'm asking. My first proper gallery came from a woman who saw two of my canvases stacked against the wall at a group show, faces turned in, not even hung. She asked who painted them. That was it. No portfolio, no email, no presentation. Pure accident, and I have never decided whether I earned it or just happened to be standing there. So I want to hear yours. Not the advice version, the real one. Did a gallery find you, did you knock on doors for two years, did a friend's friend make a call? And be honest with me: how much of it was luck? Because I suspect most of us tell the story afterward as if we planned it, and I'm not sure that's true for anyone.
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The time I tried to get a gallery to take my stuff and it went spectacularly wrongRight so, I'm thinking back to the early days, before I knew hide nor hair about anything really. I had this batch of prints, right, proper proud of them too, and I decided this one gallery in the city was the only place they'd ever live. So I marched in, all a-flutter with nerves and hope, and I'd got this portfolio under my arm, thinking I was the next big thing. The gallerist, a fella with a stare that could curdle milk, took one look at my stuff, barely flicked a page, and then just said, 'We don't do this here.' Didn't say what this was, didn't offer a shred of advice, just shut me down cold. Took me a good few weeks to even pick up a carving tool again after that. What's your worst gallery rejection story, the one that still makes you wince?
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How do you handle a gallery that wants to change your work?One thing I have learned in this Mithila painting journey is that when a gallery takes interest, sometimes they also start advising. "Make it smaller. Less detail. More modern. This border is too much." They think they are helping. Myself, I have refused more than once. Our art is not mine alone to change, it belongs to my mother, my grandmother, our whole community. The fine lines and the natural colours, that is the story. When I hold firm, sometimes they respect it. Sometimes they walk away. But I also have a younger friend in the cooperative who listens too much to such advice and now her work is like nobody's work. She is stuck in the middle. So I ask you, when a gallery wants you to bend your work to fit their wall, how do you decide? Where is the line between being practical and losing yourself? I am curious what others do.
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how did you get your first gallery? mine was a fluke and I still don't know if it countedMine: I'd been in a group show, small thing, and one of the other artists mentioned me to the owner of a space two towns over. That's it. No email, no portfolio, no walking in with prints under my arm. Just someone saying my name in a room I wasn't in. Which is annoying advice because you can't do it on purpose. so what was yours? cold email, open call, a friend of a friend, the gallery person's partner liked your stuff, whatever. I want the real version, not the tidy one.
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how did you land your first gallery? mine was basically an accidentI got my first one because a woman who ran a framing shop liked a piece I'd left there to be framed and asked if I had more. That was it. No submission, no email, no walking in with a portfolio. Just a stranger being nosy about my stuff. Meanwhile I've cold emailed maybe a dozen galleries since and gotten one reply, which was "we'll keep you on file." so tell me how yours actually happened. the messy version, not the advice version.
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Do you email a gallery first, or walk in with work under your arm?A question I keep turning over, because I have done both and come to a firm conclusion. Early on I did the walk-in. A small gallery in a town I was passing through, a folder of mounted sheets, and the owner was perfectly kind and entirely uninterested. Nothing came of it, and I spent the rest of the afternoon annoyed at myself rather than at him. Since then I have sent a short, careful email with three images and a link, and let the work wait. Two of my three representation enquiries that went anywhere began that way. I also keep the folder ready on the off chance. That is not the same as marching in with it. The reason I ask is that there is a certain kind of advice floating about that insists on the personal touch, that the walk-in shows initiative, and I have never once seen it work in the way people claim. I would happily be told I am wrong. Perhaps it depends on the sort of gallery. So: which one do you do, and what did it actually get you? I am more interested in the failures than the successes, if I am honest.
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the conservation studio sent me home with a stack of 1790s ledger paper and I've been staring at it for three daysNot staring at it in the good way. The way where I take it out, lay it on the table, put it back in the folder. It's a probate ledger, hand ruled, dated 1794. Watermarked. The paper is gorgeous and completely unusable, because it came to us as a bound item and someone on staff decided it was too far gone to repair, so it's been deaccessioned and I was allowed to take the blank leaves. Here's the problem. Every blank leaf has a bit of someone's actual life bleeding into the gutter. A column of numbers. A name, half a name. Something pressed in 1796 that's now a brown stain shaped like a leaf. My whole practice is torn edges and silence. I cut the pieces. That's the point. But I sat there with the scalpel on Tuesday and just could not put the blade through a man's handwriting from 1794 to make a nice grey rectangle for a gallery wall. So now it's Thursday and there's a stack of 18th century paper on my table doing nothing, and I'm starting to suspect the paper is winning. Not looking for advice. Just wanted to say it out loud somewhere that isn't my own head.
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I quit Instagram for a year. Nothing happened, and that was the point.Every gallery in Lyon that takes me seriously found me through an email, not a grid. Every commission this year came from someone who walked into the studio or stood in front of a painting at a group show and stood there too long. Meanwhile the thing I kept hearing, from people whose advice I paid attention to, was that if I stopped posting the algorithm would forget me. It did not forget me. There was nothing to forget. I had four thousand followers and about nine of them ever wrote to me, and two of those nine are my cousins. So I stopped for a year and put the two hours a day back into the work. That is the whole story. I am not going to tell you it doubled my sales, it did not. It just gave me back an afternoon and a morning every week, and I made a lot of paintings in that time, and some of them are good. What I notice now, going back into it lightly, is how much of the language around marketing is borrowed from physical trades. Building an audience. Growing a platform. Nurturing a funnel. It all sounds like hard, visible labor. But I have never once seen it behave like labor. You cannot put in the hours and be sure of the output. That was the thing I could not get used to, after years of learning to paint from life where effort and result are at least in the same room together. Je ne sais pas. Maybe it works for the people who enjoy it. I never did.
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A gallery asked where my followers were. I told them I don't really have any.Small gallery in Lisbon took interest in the cyanotypes a few months ago. They asked for the usual things, then asked how many followers I had. I said about nine hundred and they went quiet for a while. I thought that was the end of it. They wrote back last week with a date. The woman said she'd rather work with someone whose work she actually saw in person than someone with thirty thousand followers who can't hold a conversation about paper. I keep thinking about how close that came to nothing. Nine hundred of those followers are probably bots and family. The two or three collectors I have found me through a newsletter I send maybe eight times a year, mostly just photos of the prints drying and the sea that day. No strategy. I just got tired of performing for the algorithm and started doing the one thing I actually like, which is showing the work itself. Not sure this scales into advice. Just glad quiet work still has a door that opens sometimes.
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Two galleries told me my work was "too finished"A small gallery in the 6th asked to see my recent work in November. She came to the studio, spent an hour, was polite. Then she told me the paintings were "trop léchées", too finished. As if the finish were a failure of nerve. She said her clients like to feel the struggle, the doubt. I sat with that for the train home and I'm still not sure if it's an insult or a market fact. Because here's what I keep turning over. I spent four years learning to bring an edge into focus without it looking like I tried. Now the advice is to unlearn it, to leave the hand visible. And maybe she's right about the buyers, maybe the collector wants to see the artist thinking. But I painted a hand last month and I want it to look like a hand. The thinking is there, it's just not performing. I don't have a resolution to this. I have a stack of finished canvases and a nagging feeling that "finished" became a dirty word while I was teaching in my thirties and not paying attention. Voilà.
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Okay, so I'm about to try and approach a gallery in person for the first time ever and I'm kind of freaking out lolI've done the email thing but never actually walked in somewhere with my portfolio. Does anyone have any tips for making a good first impression or just like, what do you even say when you get there? I'm so worried I'll just freeze up or say something dumb. It's a local place I really admire but omg my palms are already sweaty just thinking about it haha. Any advice is SO appreciated!! 🙏
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"You should put your prices up" - said by people who don't have to sell my workHad someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?
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gallery asked for a 40% commission and I said yes out loudSo I'm sitting in a cafe on the north side of town last Thursday, and this guy who runs a small space, maybe twenty pieces on the wall, no storage, no real lighting, asks if I want in on a group show. Fine. Then he says forty percent. And I heard myself say "sure" before my brain caught up. Here's the part I can't get past. I did the math on the drive home. A piece I've got six weeks into, the one with the torn photograph of a stairwell I've been reworking since March, my price is 3200. At forty percent I'm at 1920. That's not a commission, that's him taking the cost of the paper and the frame and part of my hands. And I said yes because I wanted the wall. I know the standard advice is walk away, know your worth, all of it. I've read those posts. But I've got four finished pieces and a fifth that won't resolve and no one standing in front of them except me and my friend Dani who says everything is "interesting." There's a version of this where I say no and stay home and make another thing nobody sees. Genuinely don't know if I made a bad trade or a fine one. Thirty percent I could live with. Forty feels like paying him to be looked at.
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What did you bring to the gallery, the work or the photos? I brought photos and I think that was the mistake.First gallery that ever showed me, I walked in with a portfolio of photographs. Nice prints. The owner looked at six of them, put them down, and asked if I had anything in the back of the truck. I didn't. I had driven four hours with nothing but paper. She gave me a show anyway, two years later. But I've never forgotten that she wanted to put her hands on something. Stone doesn't photograph for shit and I should have known it. So what did you actually take in. The piece itself, maquettes, photos, a tablet. And did it matter or did they just want to talk. Asking because I'm putting together a list for a younger guy I know and I don't want to hand him my grudge as advice.
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I got my first gallery from a plant society, not a cold email. Where did yours actually come from?My first proper gallery came about through the horticultural society I'd been exhibiting with for years. Their annual show had a small sales room attached, and one of the volunteers there happened to be married to the man who ran the gallery. He came to look at the wall, asked who did the Trillium study, and that was that. No portfolio, no enquiry email. Just a plant show and a lucky marriage. It has since occurred to me that not one of my gallery relationships began in the conventional way, and I suspect the same is true for most people here. So I'd like to know: how did your first one actually happen? Not the advice version, the true version. Was it a friend of a friend, a stranger at a fair, a shop that sold your work quietly for a year first? I'll admit I'm partly asking to settle something. I've been telling my students for years that the cold approach rarely works and that you should be visible in the world that interests you instead. I'd be delighted to be told I'm wrong.
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How did you land your first gallery? Mine was a tailor shop that had one empty wall.I'll go first since it's only fair. There's a tailoring shop near my old neighbourhood in Malleshwarigalli side, the owner had this long blank wall above the folding table and he was tired of looking at it. I used to sketch outside his shop most mornings, we'd got friendly, and one day he just asked if I wanted to hang some of the old house paintings there. Not a gallery, not a sale, just a wall. But it was the first time anyone asked, and I said yes before he finished the sentence. Two of them are still there. He refuses to take them down even though the wall's due for repainting. So, how did yours happen? The proper way, the accidental way, the mortifying way, all welcome. Was it a cold email, a friend of a friend, an open call you nearly didn't send, a walk-in that went badly or surprisingly well? I want to know the actual story, not the advice version. And tell me the truth about the first one. Did you sell anything, or did you just stand there beaming at your own frames?
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The gallery told me to "build my brand" so I went back to the darkroom and stopped answering emailsFor about a year I tried to do the Instagram thing properly. Reels, stories, a little carousel about my process. I was showing up, I was consistent. And it worked, in a way, more eyes, more likes, a few commissions. But I was spending the part of the day when the light is right sitting inside editing a video of the light. Last autumn I just stopped. Not deliberately, not as a strategy, I had a show to prepare for and the choice was between making the prints or making the content. So I made the prints. I'm not on TikTok. I don't have a newsletter. My website is a single page with an email address. And honestly? This year has been better than last. Not richer, but better, the people who find me find me through word of mouth, or because someone saw a print in a friend's house, or because they walked into the shop that carries my work. Every sale has a real thread attached to it. Nobody found me through an algorithm and asked for a discount. I don't think this is advice. It's not scalable and I'm not trying to make a living off prints alone, my partner works, I teach a workshop now and then. But the pressure to perform the making instead of just making is so constant that I wonder how many of us are burning our best hours on it. The sea doesn't care about your content calendar.
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