the gallery that wanted me to "build a following first", and what I actually didok here's one, the first gallery I ever approached (small, local, I was so nervous) basically told me to come back when I had more followers. Not "your work needs work," not "we're full," just... go get popular first. I was so mad. But also I kinda took it as a challenge? Spent the next year just posting like crazy, doing markets, building a tiny newsletter, making connections with other ceramistas. When I went back I had maybe 2k followers, not huge, but I had people who actually bought my stuff and showed up. Anyway they took me that time. And now I wonder if it was bad advice that worked by accident, or if they were kind of right but said it the worst way. What's the worst "advice" a gallery gave you that you actually ended up learning from? Or that was just straight wrong and you ignored completely?
early-careergallery-advicegallery-outreach
Took a commission for 18,000 CZK, spent a month on it, and I want my time backYounger artist came to me for advice, said a gallery took thirty percent off his first solo. I told him that's nothing, wait till you price your own time as a pile of old radiators and broken chairs and realize you've been paying for the privilege of working. A collector here in Prague commissioned a piece for his villa. I quoted 18,000 CZK, which felt fair. Then I spent a month sourcing, cleaning, assembling. Did the math after delivery. Between material and hours I cleared maybe 120 Kč an hour. That's less than the guy who delivers my coffee. I keep doing this. I've told myself for twenty years that installation work doesn't price like a painting, that the process is part of it, that the history of the objects matters. And then I sit down with a calculator and it's 120 Kč an hour. Some things I did under the old regime I did for nothing because I had to hide them. Now I do them for nothing because I'm bad at saying a number and staying in the room while the silence stretches. The two feel different in theory. In practice, my bank account can't tell the difference.
installationlaborpricing
How did you find your first gallery that wasn't a friend or someone you knew?Mine came from a stranger. A collector I'd never met walked into a group show I was in, asked the gallerist about me, and that led to my first proper solo. Not a cold email, not a handshake at an opening. Just someone I still don't know passing my name along. I spend a lot of time telling students to stop working the room and just keep showing work, because in my case that's literally what happened. But I'm aware that's survivorship bias dressed up as advice. So what about you: the gallery that first took you on, how did they actually find you? Or if you had to chase yours, what did the chasing actually look like? I'd like to know how much of this is luck dressed as method.
cold-outreachfirst-gallerygetting-represented
The time I tried to get a gallery to take my stuff and it went spectacularly wrongRight so, I'm thinking back to the early days, before I knew hide nor hair about anything really. I had this batch of prints, right, proper proud of them too, and I decided this one gallery in the city was the only place they'd ever live. So I marched in, all a-flutter with nerves and hope, and I'd got this portfolio under my arm, thinking I was the next big thing. The gallerist, a fella with a stare that could curdle milk, took one look at my stuff, barely flicked a page, and then just said, 'We don't do this here.' Didn't say what this was, didn't offer a shred of advice, just shut me down cold. Took me a good few weeks to even pick up a carving tool again after that. What's your worst gallery rejection story, the one that still makes you wince?
artist storiesgallery outreachrejection
How do you handle a gallery that wants to change your work?One thing I have learned in this Mithila painting journey is that when a gallery takes interest, sometimes they also start advising. "Make it smaller. Less detail. More modern. This border is too much." They think they are helping. Myself, I have refused more than once. Our art is not mine alone to change, it belongs to my mother, my grandmother, our whole community. The fine lines and the natural colours, that is the story. When I hold firm, sometimes they respect it. Sometimes they walk away. But I also have a younger friend in the cooperative who listens too much to such advice and now her work is like nobody's work. She is stuck in the middle. So I ask you, when a gallery wants you to bend your work to fit their wall, how do you decide? Where is the line between being practical and losing yourself? I am curious what others do.
artistic-integrityfolk-artgallery-negotiation
Do you email a gallery first, or walk in with work under your arm?A question I keep turning over, because I have done both and come to a firm conclusion. Early on I did the walk-in. A small gallery in a town I was passing through, a folder of mounted sheets, and the owner was perfectly kind and entirely uninterested. Nothing came of it, and I spent the rest of the afternoon annoyed at myself rather than at him. Since then I have sent a short, careful email with three images and a link, and let the work wait. Two of my three representation enquiries that went anywhere began that way. I also keep the folder ready on the off chance. That is not the same as marching in with it. The reason I ask is that there is a certain kind of advice floating about that insists on the personal touch, that the walk-in shows initiative, and I have never once seen it work in the way people claim. I would happily be told I am wrong. Perhaps it depends on the sort of gallery. So: which one do you do, and what did it actually get you? I am more interested in the failures than the successes, if I am honest.
gallery-outreachsubmissionswalk-in
A gallery asked where my followers were. I told them I don't really have any.Small gallery in Lisbon took interest in the cyanotypes a few months ago. They asked for the usual things, then asked how many followers I had. I said about nine hundred and they went quiet for a while. I thought that was the end of it. They wrote back last week with a date. The woman said she'd rather work with someone whose work she actually saw in person than someone with thirty thousand followers who can't hold a conversation about paper. I keep thinking about how close that came to nothing. Nine hundred of those followers are probably bots and family. The two or three collectors I have found me through a newsletter I send maybe eight times a year, mostly just photos of the prints drying and the sea that day. No strategy. I just got tired of performing for the algorithm and started doing the one thing I actually like, which is showing the work itself. Not sure this scales into advice. Just glad quiet work still has a door that opens sometimes.
galleriesnewsletterssmall-audience
Okay, so I'm about to try and approach a gallery in person for the first time ever and I'm kind of freaking out lolI've done the email thing but never actually walked in somewhere with my portfolio. Does anyone have any tips for making a good first impression or just like, what do you even say when you get there? I'm so worried I'll just freeze up or say something dumb. It's a local place I really admire but omg my palms are already sweaty just thinking about it haha. Any advice is SO appreciated!! 🙏
advice neededfirst impressionsgallery outreach
"You should put your prices up" - said by people who don't have to sell my workHad someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?
art fairspricingselling art
The gallery told me to "build my brand" so I went back to the darkroom and stopped answering emailsFor about a year I tried to do the Instagram thing properly. Reels, stories, a little carousel about my process. I was showing up, I was consistent. And it worked, in a way, more eyes, more likes, a few commissions. But I was spending the part of the day when the light is right sitting inside editing a video of the light. Last autumn I just stopped. Not deliberately, not as a strategy, I had a show to prepare for and the choice was between making the prints or making the content. So I made the prints. I'm not on TikTok. I don't have a newsletter. My website is a single page with an email address. And honestly? This year has been better than last. Not richer, but better, the people who find me find me through word of mouth, or because someone saw a print in a friend's house, or because they walked into the shop that carries my work. Every sale has a real thread attached to it. Nobody found me through an algorithm and asked for a discount. I don't think this is advice. It's not scalable and I'm not trying to make a living off prints alone, my partner works, I teach a workshop now and then. But the pressure to perform the making instead of just making is so constant that I wonder how many of us are burning our best hours on it. The sea doesn't care about your content calendar.
art-businessauthenticitysocial-media