Search

So there's this heron I've been working on for about three weeks. Big fella, landing pose, wings up, the whole bit. Carved the whole thing. Proofed it. And it was just... dead. Technically fine, lines were clean, composition held up, but there was nothing in it. No weight to the landing, no sense of the bird actually coming down onto something. Just a heron-shaped object hovering in space. Stuck it in a drawer. Left it there a full week. Every time I opened the drawer I'd see it and feel a bit sick. Last night I got the block back out, printed it dark to see what I had, and went at it again with the gouges. Cut the whole background away differently. Dropped the waterline lower. Gave the legs some actual bend, some tension. It's a completely different print now, same heron, same block, but there's air around him and he's actually landing somewhere. I don't know why it took me a week to admit the first pass was banjaxed. Pride maybe. Or just not wanting to face another three evenings of carving. But the block didn't punish me for it. That's the mad thing, lino doesn't hold a grudge. You can keep cutting into it till you get it right or till there's nothing left. Anyone else ever finished something, knew it was wrong, and just sat on it for ages before fixing it?

Did a linocut for a mate's mother two years back. She wanted a heron for the sitting room, lovely woman, made us dinner while the ink dried. Charged her €80 because sure, she's family-adjacent, and it was only one colour, how long could it take. Twelve hours it took. Twelve. And between the lino, the paper, the good ink, the proofing runs where the bugger wouldn't sit flat... I made about €4.50 an hour and told myself it was the gesture that mattered. Now every second cousin and neighbour's dog is looking for the "€80 heron." Two women this month alone, and one of them was genuinely offended when I said €180 for a bigger one. "But you did Joan's for eighty." Joan knows the price of bread, so she does, and she's mortified, but the cat's out of the bag. Worst part is I can't even be mad at them. I set the damn rate. If you undervalue your own work once, that's the price that follows you around for the next five years. I've had to have the awkward chat three times now and I still hate it every go. Lesson's learned anyway. Friend rate is a bottle of whiskey and a proper thank you, not a discount that pads itself into every conversation after. Sure I'm still not sure how to undo it, but I'm not doing another one at eighty. That ship has sailed.

Ach, I'm still buzzing off this. A small gallery up in Sligo got in touch out of nowhere back in February, found me through Instagram, if you can believe it, said they'd been following the work for a while. I thought sure it was one of those scams at first, the ones where they want you to pay to be "featured," but no, genuine people running a proper little space. Sent them a dozen prints this morning, all matted and packed proper. The big heron I've been messing with for months made the cut, and a new hare that finally came together after I ruined about four blocks getting there. Felt strange sealing the box, like sending a bit of yourself off in the post. But good strange. Never had a gallery come to me before. Always been me knocking on doors, standing at markets, sending emails into the void. Nice to be on the other end of it for once. Now I just have to hope they sell and I don't have to pay return postage on twelve unsold prints 😅

Had a market stall at the weekend and the crowd-pleaser wasn't the big linen-backed heron print I was proud of. It was the small rough one of the drowned village, the one I carved off an old photo of my granda's aunt's house that's under the water now in Connemara. Three people bought it and every single one of them stood there while I told them the story. The fella who actually pulled cash out forked over for the smaller, rougher one once he heard the house had a name and a wake in it before the flood. So I've started putting a four-line story under every print on the site instead of "giclee print, acid free, signed." Not the poem, not the essay, just the bones of it. The hare one is now "she sat in the field behind the house the winter I stopped drinking and I thought we were the same animal." Early days but the page views are up and somebody actually messaged asking about the woman in the story. It's not a strategy, it's just me finally telling people why I carved the bloody thing instead of acting like the image should do all the work. Reckon the marketing crowd would call it storytelling. I call it being arsed to talk to people, which is the one thing I'm actually good at. Anyone else ever sold the story and not the picture? Or am I just talking to myself here.

There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.

There's a fella in the market who sharpens things for a living. Kitchen knives, secateurs, shears, he's there every Saturday with his stones and his strops and a little whetstone wheel rigged up to a bicycle chain somehow, and sure it's an education to watch him. I brought him my best carving gouge last week because I'd nicked the edge on something stupid, a staple I'd missed in a bit of lino, was raging with myself, and he handed it back and just said "whoever taught you to sharpen taught you right." And I thought about that more than I expected to. I learned from an old printer up in Sligo, man who could carve a heron's wing feather in a single cut and make it look like breathing. He taught me to sharpen dry, no oil, on a fine arkansas stone, and to feel the burr with your thumb rather than look for it. He'd say "you're not grinding metal, you're coaxing an edge out of it" and I used to think that was gas altogether till I realised he meant it. Anyway it got me thinking about how much of how we make things is just passed hand to hand like that. Little rituals. The way you hold your knife. The angle you trust without measuring. Someone showed you once and you've been doing it their way ever since, maybe without even knowing. I still sharpen dry. I check with my thumb. And I think of him every time.

I've been doing this thing the last year or so where instead of trying to flog prints to strangers who've never heard of me, I just trade with other artists and makers. Potter gets a hare linocut, I get a mug. Woodworker gets a heron, I get a stool. That sort of carry-on. And what I didn't expect, half the commissions I've had this year came because that potter showed the print to someone who walked into her studio, or that woodworker hung it in his workshop and a customer asked where it came from. It's the slowest funnel in the world but it keeps working. I'm not even trying to sell at that point, I'm just swapping because I want the thing they make. The other thing is it got me out of my own head about pricing for a bit. Nothing resets your sense of value like holding something someone else spent ten hours making and thinking Jesus that's worth more than twenty quid. Makes you price your own work better too. Anyone else doing this or am I just building a very eclectic house one swap at a time?

I do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.

Took me three weeks to get back into the studio proper after Christmas. You know the way, kids back to school, chest infection going round, the whole place damp and cold and the ink was like treacle. Kept finding reasons to just tidy the bench instead of cutting. Anyway last night I finally pulled a proof of a block I started in November. Big heron, neck curved down, standing in that shallow water you get on the Corrib at low tide. First proof was rank, cut too deep in the wing feathers, lost the line. Had the whole thing sitting there mocking me. Pulled a second proof at half eleven last night with a different black and a lighter touch on the roller. And the missus came down to see what I was at, coffee in hand, looked at it drying on the rack, and said "that's grand now, that's a nice one." For her that's the highest praise you'll get. No fuss. Took herself back up to bed. Sometimes you just need to get through the bad version to find the good one. And a "that's grand" off someone who's seen every failed print you've ever made. That'll do.

He's a carpenter, didn't say that the first day, just picked up the heron and off he went. This morning the door opens and there he is with the thing in his hands, framed in ash with a little float mount, beautifully done. Not for sale, he said, just wanted to show me. Wanted me to see it done right. Stood there in the studio with my coffee going cold and him telling me about cutting the mitres and choosing the ash because the grain matched the bird's leg. I swear to god I nearly had to look out the window for a minute. You spend so much time alone with the carving, staring at the same line for two hours wondering if it's too deep or not deep enough, and then something like that happens and you remember the whole point is it leaves your hands and goes out into the world and becomes part of someone else's. He'd put as much care into the frame as I put into the print. That's a lovely thing. Anyway I told him next one's on me. Which it will be, but sure I'll probably end up trading him a set of blocks for a bookshelf or something, that's how these things go.

Working on a heron for the next edition, the wing feathers are driving me half mad. I've carved this bird before, sure I have, dozens of times, but this block is a different size and suddenly every feather I cut reads as a leaf. A leaf! Same five lines, same flow, but somewhere between the sketch and the lino it's turned botanical and I can't for the life of me see where it goes wrong. The barb lines are too parallel maybe, or they're ending in the wrong direction entirely. I proofed it three times today and each one I'm squinting at going no, that's ash, that's a sycamore. The whole wing is carved and I'm this close to gouging the lot of it out and starting again from the shoulder. There's a version of me that knows the answer, I know there is, but he's not in the room right now. Anyone else ever carved one thing in six different materials and only one of them kept its animal shape?

Had this block sitting in the drawer since February. A grey heron I started last winter and just couldn't get right, the line of the neck was off, the wing shape was doing my head in, and I'd carved half of it badly and walked away. Swore at it plenty. Pulled it out this morning because I was between things and the kids were at school and the house was quiet for once. Thought I'd just have a look at it fresh, maybe salvage something. Ended up carving the whole bottom half off and re-cutting it. Re-inked it twice. Third proof came off the press and I just sat there looking at it. It's not perfect, the registration is a bit squint and there's a cut I shouldn't have made, but it's alive in a way it wasn't before. The dog came over and sniffed the ink and sneezed all over the print and honestly that felt right too. Sometimes you just need to walk away and come back when you're not trying so hard.