the gallery that wanted me to deliver framed and readyso my first proper gallery show, years ago, small local place, lovely folks running it. they asked me to deliver everything framed and ready to hang. i thought that was normal. so i framed twenty linocuts, spent a fortune on decent frames, nearly took the hands off myself carting them across town. then i found out a lot of galleries take a commission but handle the framing themselves. or some split it. or they've got a guy. what's the norm where you are? do you deliver frame-ready or does the gallery sort that? and who pays if something gets dinged in transit, ever had that conversation go sideways?
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the first gallery that said yes, what was the deal?First gallery that ever took my work, small place down the country, fella ran it out of a converted shed near the sea. Took six linocuts on consignment, sold two in eight months, paid me eventually. Nothing glamorous. But I was buzzing for weeks after he said yes, d'you know that feeling? Like someone finally saw the thing you'd been doing in a room on your own and said that'll do. What was yours? The first gallery that gave you a shot, how'd it happen, what were the terms, was it as grand as you'd hoped or a bit of a let-down? Love to hear the stories.
first gallerygallery outreachgallery stories
Charged a restaurant €600 for a big commission and only realised after I delivered that I'd spent about 40 hours on itSo there's a new place opened down near the docks, lovely spot, they wanted a big linocut for the main wall, something of Galway Bay, rough sea, the whole bit. I was delighted with myself. Gave them the friends-and-family rate because they're sound and I wanted the work up somewhere people'd see it. €600, I said. Frame included. Generous, I thought. What I didn't do was keep a proper tally of the hours. Carving that thing, it's a big block, 60x40cm, all that water and sky and the little light breaking through, took me the guts of three weeks on and off. Proofing it, pulling the final edition, stretching the paper, framing it myself. Did the maths this morning. Roughly 40 hours all in. That's €15 an hour, and that's before materials, before the frame cost me sixty quid, before the petrol driving it down there. I'm not even angry about it, I'm just looking at the number and thinking, I'd have been better paid stacking shelves. But I'd also have been bored out of my skull, so there you go. Anyway the print looks savage up on the wall. I'll put the price up next time and see do I survive it.
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The trade that keeps landing me commissions is just swapping prints with other makersI've been doing this thing the last year or so where instead of trying to flog prints to strangers who've never heard of me, I just trade with other artists and makers. Potter gets a hare linocut, I get a mug. Woodworker gets a heron, I get a stool. That sort of carry-on. And what I didn't expect, half the commissions I've had this year came because that potter showed the print to someone who walked into her studio, or that woodworker hung it in his workshop and a customer asked where it came from. It's the slowest funnel in the world but it keeps working. I'm not even trying to sell at that point, I'm just swapping because I want the thing they make. The other thing is it got me out of my own head about pricing for a bit. Nothing resets your sense of value like holding something someone else spent ten hours making and thinking Jesus that's worth more than twenty quid. Makes you price your own work better too. Anyone else doing this or am I just building a very eclectic house one swap at a time?
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the market stall that tells me more than any dashboard ever didI do the Saturday market in town maybe twice a month, rest of the time it's online. And every time I come back from the market I look at the Instagram numbers and just laugh. At the stall, I can put out ten different prints, hares, herons, the round tower at Kilmacduagh, a new linocut of the Claddagh at low tide, and watch people pick things up and put them down. And what sells is never what I think will sell. Never. The one I carved in two hours on a whim because I was bored? Gone in the first hour. The one I spent three weeks on, re-carved twice, perfect registration? Sits there like a nun at a wedding. Last month a woman bought the scrappy little print of a jackdaw I nearly didn't bring. She said it looked like the ones that raid her bins at home. And I'm sitting there thinking, I can't algorithmically optimise for "reminds you of a bin-raiding jackdaw." The real numbers I trust are: did someone laugh, did someone say "that's himself exactly," did someone pull out a crumpled twenty from their back pocket. The rest of it feels like astrology for people who make things.
analytics vs realitymarketsselling art
the gallery that took 50% and did nothing, normal or taking the piss?Alright here's one. Early days for me, maybe ten years ago, I got into a group show in Dublin. Nice enough space, good opening crowd. I sold a decent-sized linocut, one of the ones I was proud of. Gallery took 50%. Which, fine, that's the game. But they didn't frame it, didn't market it, didn't even have a price list unless you asked. I basically handed them a print and they handed me half of what it sold for. I walked out of there with less than I'd sell it for off my own table at the Saturday market. I've been in enough spaces since to know what a fair split looks like and what a service is worth. But that one still sticks in my craw. 50% for a wall and a glass of cheap wine. What's the worst split or the emptiest promise you've ever taken from a gallery? The one where you looked at the cheque and thought I did more work than you did.
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