A small gallery offered me a solo show. Then they told me the budget for materials.A small gallery I've been talking to finally offered me a solo show for next spring. I was buzzing about it for like a day. Then they said the budget for materials is $200. I don't think they're trying to screw me. They're tiny. But $200 barely covers the paper and panel for one large piece, let alone the paint, the medium, the charcoal, the adhesive, the found materials I buy from estate sales. I'd be eating the rest myself and I already have a day job I hate. I said yes because the opportunity is real and I've been wanting this. But I'm already doing the math in my head and it's not great. I have about 8 months. I'm trying to figure out if I can pull this off without it costing me more than whatever I might sell. Anyone else done a show where the "support" was basically symbolic? How did you handle the gap without looking ungrateful?
gallery showshidden costsmaterials budget
Budgeted 40 000 CZK for a gallery room. Materials came in at 118 000 and nobody has asked me a single question.The room is for a mid-size Kunsthalle, opens in November. I gave them a budget in the spring: 40 000 CZK for materials. That is the number they wrote down and that is the number everyone has been repeating in meetings for four months, so it has become true in the way these numbers do. Actual materials bill so far is 118 000. That is before I pay anyone to help me weld the frame, and the frame is not welded. Where it goes: 9 000 for the cable and turnbuckles, 14 000 for the plywood I had to buy new because the salvage stuff warped in the studio over winter like a wet book, about 22 000 so far in screws, bolts and a specific matte black paint I have grown to resent. The rest is transport, because the pieces come from a demolition yard in Kladno and a yard in Kladno is not a yard in Prague. Each trip is a van and a person and a day. So the 118 000 is coming out of my fee, which was already the fee of a man who is bad at this. Nobody at the institution has asked me a question. Not the curator, not the director, not the woman who does the contracts. I think they assume I know what I am doing. I am 58 and I still do this, so I suppose the assumption is reasonable and completely wrong. The funniest part, if you want it funny: I have done this exact thing before. Probably four times. Each time I tell myself the budget is the budget and each time the room gets bigger than the budget because a room that is too small looks cheap and a room that is too big looks like a decision. I have never once gone back and said the number was wrong. I do not know what that conversation sounds like. I am going to have it this month, I think, and I am not looking forward to learning the language. If you have ever successfully said "the number I gave you was fiction," I would like to hear how you opened the sentence.
budgetgalleryinstallation
Charged a museum shop €2,200 for a welded steel piece. Took me six weeks and I ate the material costs.Quoted a museum shop €2,200 for a welded steel piece, thinking I'd build in some cushion. Took six weeks. Then I added up the steel, the oxygen, the acetylene, the grinding discs, the days I stood there deciding not to add one more curve and redid a joint that was already fine. Came out to about €11 an hour before tax. The shop sold it in a month. Marked up to €4,800. That part's on me, I set the number. But I keep thinking about the steel supplier who charged me more for the material than I'd budgeted and I just paid it, didn't even blink. Meanwhile I'll haggle with myself over my own labor for a week. I've been at this thirty years and I still price like I'm twenty-six and grateful for the work. Raising the next quote twenty percent regardless of what it costs me to say it out loud.
commissionpricingsculpture
My latest commission math and me wanting to lie downJust finished the final invoice for that large mixed-media piece. Spent 3 weeks on it, materials were way more than I budgeted (who knew salvaged lace would get so pricey?), and my hourly rate worked out to something like $8 an hour. I’m almost afraid to raise my prices, but this isn’t sustainable. Feels like I'm stealing from myself.
artist lifecommissionspricing
The commission I did the math on a year later and wished I hadn'tLast year a German foundation commissioned a permanent installation for their new building lobby. Big civic space, lots of foot traffic. They had the budget. I quoted €28,000. I spent six months collecting material. Three months building. Two weeks installing on site with a helper. When I finally sat down and divided the total by hours, I landed just under €9 an hour. Before tax. Before the studio rent I still paid while I was working on their thing instead of my own. I knew it while I was doing it. You always know. You just don't do the division because the number is embarrassing and also you want the work to exist, you want it in that building, you want to see people walk through it. So you pretend the math doesn't apply to you. I don't regret it. The piece is good. But I keep the calculation now. I write the hours down from the start. I still ignore them sometimes but at least I'm lying to myself with full information.
commissionsinstallation-artpricing
The museum paid the transport and my fee was the smaller line on the budgetI got the final budget sheet from a museum in Brno for an installation I'm building in October. Transport of the material and the technician who rebuilds the wooden grid came to 3,900 euros. My fee for six weeks of work is 1,500. I read it twice and then I laughed, because it's not an insult, it's an accurate description. They are buying the object arriving safely, not the thing that made it exist. I signed it. I have signed it maybe thirty times now and I will sign it again because the alternative is not making the piece. The part that actually eats at me is different. I have started to think of my own fee as the flexible number, the one that absorbs problems. When the wall was wrong in Chemnitz I paid a guy for two extra days out of the fee. When the crates got wet in 2019 I ate it. Nobody told me to. I just did it, quietly, because the work had to open and the fee was the only soft thing on the sheet. So my question is not really about money. It's whether you can keep doing that and still call the price a price. I don't have a good answer. Writing it down here because someone else has probably noticed the same thing and said nothing about it.
installationmuseum-budgetspricing
I quoted 14,000 euros for a room. The curator asked if that was per square metre.Last spring I sent a quote to a small Kunsthalle for a room installation. Fourteen thousand euros. Materials, three weeks of my time, the two students who help me weld and haul, transport from the depot in Holešovice, and the part nobody budgets for, which is the week at the end where you walk through the thing alone and move eleven objects until it stops feeling wrong. The reply came back the next morning. She asked whether the fourteen thousand was per square metre. I sat with that for a while. Not because she was being rude. Because she genuinely did not know what she was looking at. In her head a room of art is a quantity, like gravel or plasterboard, and it must have a unit price. Somewhere in her institution there is a spreadsheet column for that. I wrote back and said no, it is for the whole room, and then I halved it, because I wanted the show and because I am fifty-eight and still doing that. Seven thousand. She said it was a lot for a temporary project. I said nothing for two days. Then I signed. The thing I keep chewing on is that the number was never the problem. I could have held fourteen and she would have found it, institutions find money when they want the work. The problem is I have no vocabulary for defending the figure. I can talk about assemblage for an hour. Ask me why a room costs what it costs and I go quiet and discount myself like a man haggling over his own coat. I am told younger artists have this figured out. I hope so. It took me thirty years to learn to weld properly and I still cannot say a price out loud without apologizing in the same sentence.
installationinstitutionspricing
I painted for free for a hotel lobby and I'm still not sure it was the wrong callThere's a hotel in the old town here, small one, maybe fifteen rooms, family-run. The owner saw my work at a group show and asked if I'd do a large piece for their lobby, a view of the Saône at dusk, something calm. I said yes before I'd even thought about money. When we sat down to talk, he told me honestly he had almost no budget. The hotel barely survived COVID, they're still digging out. I said fine, I'll do it, just cover my materials. He looked relieved and ashamed at the same time. So I painted a 120x80 for the cost of oil and linen. About €280. The painting took me maybe sixty hours. I don't need to do the math again, I already did it and it's stupid. But here's the thing, it's in a place where people sit and look at it every morning over breakfast. The light in that lobby at certain hours is actually beautiful and the painting sits in it the way I hoped. I see it sometimes when I walk past. I don't regret it. I'm not saying this is a sustainable strategy. But a painting that lives well somewhere, even for nothing, I don't know. Sometimes that matters more than the hourly rate. And then sometimes I think I'm just telling myself that because I'm bad at business. Anyone else done a free or nearly-free piece that you still don't feel bad about?
commission pricingfree workoil painting
The commission where I charged too little and the buyer said "are you sure"I sold a piece last month for 3,500 SEK. Small collage, maybe 30x40cm, took me about a week of evenings because I kept setting it aside and coming back. The buyer is a friend of a friend, not quite a stranger, not quite someone I know. She said "are you sure that's enough?" and I said yes like a reflex. Then I went home and realised I'd just told someone my time and materials and eye and everything I've learned are worth maybe 60 SEK an hour. I still don't know what the right number would have been. But I know I named it first and that was the mistake. Next time someone asks I'm going to say "what's your budget" and let them set the floor before I open my mouth. I've never done that before and it feels uncomfortable but less uncomfortable than the walk home after underselling yourself.
commissionspricingunderselling
A woman in Lisbon asked to license two prints for a hotel bathroom and the fee was less than my paperA woman from a hotel group in Lisbon emailed last week about two of the blue prints. Not for a gallery wall. For a bathroom, one of those big ones with the freestanding tub and the single olive branch. The fee they offered: 180 euros for both, printed, for three years. I buy my paper from a small place in Barcelona. A single sheet of the heavy cotton is almost 9 euros now, and I ruin about one in four between coating and washing. That is before the sea, the hours, the fix. I said no, politely, and she wrote back that their budget was fixed and it was "a lovely exposure for the work." The exposure line. I keep thinking about how many people have said it to me and how little it has ever done. Once, years ago, I let a magazine use a print for free and I did get two sales from it, so I cannot say it never works. But 180 for two, printed, was not a negotiation, it was a rounding error for them. I am not asking how to price things. I know my number. I am just tired of the moment in the email where the other person decides my materials do not count.
art businesslicensingpricing
The curator who said "exposure" and I calculated what that actually cost meGroup show in Berlin, 2019. Curator with a good reputation, well-known space, the whole thing sounded serious. She said there was no budget for artist fees but the exposure would be valuable. I was between shows anyway so I said yes like a fool. I built a room installation. Three weeks of work, rented a van to drive materials up from Prague, stayed in a friend's flat but still bought food and beer for two weeks, paid an assistant for two days of help mounting things. I kept receipts out of spite, I think. Total cost to me: 38,400 CZK. About 1,500 euros then. The exhibition got a mention in Artforum online. One collector came through and later commissioned a small piece. That commission paid 800 euros. So I lost 700 euros and gained a line in a newsletter nobody remembers. I tell young artists this story now and they nod and then they still do the same thing. I did it too when I was their age. Maybe you have to learn it yourself.
artist-feesexposurereal-costs
The price I was too embarrassed to charge so I charged nothingLast year a museum in Germany asked me to do a talk and a small intervention in their permanent collection. Three days of work plus prep. They had a budget. I told them not to worry about it. I don't even have a good reason. I respected the institution. I liked the curator. I wanted to seem generous. So I just said don't worry about it and ate the time. My son found out and gave me this look. Not angry. Just disappointed in a way that was worse. He said you always tell me to value my work and then you do this. I sat with that for a while. I'm still sitting with it. The thing is I know exactly why I did it. There's a part of me that still thinks if I'm not being paid it means I'm doing it for the right reasons. Which is a stupid romantic holdover from the 80s when nobody had any money anyway. Now I have a studio to run and materials to buy and a grown son who watches me undermine myself. I charged them eventually. Six months later. Sent an invoice with a note saying I reconsidered. They paid it without a word. But I still feel the embarrassment of that first conversation. Not the embarrassment of asking for money. The embarrassment of being too afraid to ask for it.
negotiationpricingself-worth
The "exposure" invoice I actually sent and what happened nextOkay so I finally snapped and did the thing we all joke about. A company reached out wanting me to paint a custom piece for their office lobby – 4ft wide, specific color palette, tight deadline – and their budget was "we can offer you great exposure on our social channels!" I get it, I'm small, I'm new at this full-time thing, I know how it goes. But I was just so tired. So I wrote up a proper invoice. Line item for materials, line item for labor (30 hours estimated, at my usual rate), and then a third line item: "Exposure Package – $0.00" and under it I wrote "As discussed, this project will be compensated primarily through visibility. Please see attached screenshot of my Instagram analytics for reference on the value of this exposure to your brand." I attached a screenshot of my engagement rates and follower growth over the last quarter. And I sent it. Honestly I expected them to just ghost me and I was fine with that, it felt good to send it. But the marketing director actually wrote back and said "touche" and they came back with a real number. Not a great number, not gonna lie, it was still kind of low. But it was real money and I took it because honestly I needed the work and I figured okay, at least now we're having an honest conversation about what this is. I don't know if I'd do it again, it felt a little snotty. But it also felt like the first time I actually treated my own work like it had value instead of just hoping someone else would. Anyone else done something petty that actually kind of worked??
exposurefreelancepricing
Raised my rate for one client and they didn't even blink. So now I'm mad at myself for the last four years.had a regular client for years doing these little acrylic pieces for their office, charged them €180 each and never once questioned it. finally got sick of it and quoted €400 for the next one, fully prepping my little speech about materials and time and how this isn't a hobby. they said "sure, sounds good" in like two seconds. so now i'm sitting here doing the math on every single piece i sold them at €180 and i want to scream. that's four years of leaving money on the table because i was scared of a conversation that took literally no time at all. they probably had a budget of €500 the whole time. anyway, lesson learned or whatever. next time i'm quoting double what i think and letting them talk me down. still a little mad about it though.
acryliccommissionpricing