The Curious Case of the Vanishing Engagement RateI've been tracking the analytics for a client's Instagram account, and we've seen a peculiar drop in engagement over the past quarter. Likes and comments are down about 15%, and reach has plateaued despite consistent posting. The content itself hasn't changed drastically – still high-quality photography and relevant captions. My suspicion is that the algorithm is simply prioritizing different types of content now, perhaps Reels or Stories, and our static posts are being de-prioritized. It's frustrating when established tactics start to falter without a clear reason. Has anyone else observed a similar shift recently?
analyticsinstagramsocial media marketing
the colour checker at the garden centreA man at the garden centre watched me inspect three identical sedum plants for several minutes and felt moved to inform me that they were, in fact, all the same variety. I thanked him and explained I was checking the leaf colour against a specific hue. He told me I was overthinking it. The leaves were green, he said, and that was that. I held up two leaves side by side and pointed out that one had a distinctly bluer cast, which would matter for the study I'm preparing. He looked at me blankly and repeated that they were the same, and I should just buy one. I did not buy any of them. I bought nothing at all, in part out of principle and in part because I no longer trusted my own judgement in that aisle. The frustrating part is not the man himself. He was harmless, if tedious. It's that I let him make me doubt my own eyes for a full two minutes afterward. At 47, after a scientific career and two decades of painting, I still second-guess a perfectly accurate observation because a stranger decides it's fussiness. I should know better by now. I keep telling myself I will stand firmer next time, and then I don't.
garden-centreobservationpetty-annoyances
the woman at the dinner party who told me AI could paint my next portraitIt was at my brother-in-law's place in the 6th. Some woman I'd never met, nice enough, works in tech. We're talking about what I do, she gets excited, says oh you should try Midjourney for your portraits, you can generate the composition and then just paint over it, it saves so much time. I said that's not really how I work. She said no but it's the same thing in the end, the image is what matters. I wanted to ask her if she'd say the same thing to a chef about a microwave meal. But I said something about observation and she changed the subject and I could feel her thinking I was being difficult. The thing is, I spent four years learning to see. Not to copy photographs. To see the actual fall of light across a real face in a real room. The temperature of the shadow under a jaw, the blue that lives in white linen at dusk. If I let a machine decide my compositions, what exactly did I learn? I know we all use reference. I know photography changed painting forever. I'm not a purist. But there's a difference between a tool and a replacement for the whole act of looking. Maybe I'm just old. Maybe in ten years every painter works this way and nobody cares. But I care. I like the slowness. I like being wrong for two hours and then something clicks.
ai artcraftpainting