Has anyone here successfully pitched a gallery using only an email?I'm preparing to reach out to a few galleries and I'm wondering about the best approach. Cold emailing feels efficient, but I've also heard some curators prefer a studio visit or a physical submission. Is a well-crafted email enough to get your foot in the door these days, or is it usually a waste of time without a personal connection or prior introduction? I'm curious about your experiences.
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the gallery that said yes too fastY'all ever walk into a gallery and they say yes so fast it gives you pause? I had one a few years back, lady barely looked at my photos, just said "love it, we'd be honored, let's get you on the calendar." And you know what? It was all talk. Never returned a single email after that. I've learned the hard way that a quick yes don't always mean a good yes. Sometimes the ones that take their time, ask real questions, want to see the work in person, those are the ones that follow through. What's your experience? Did a fast yes ever work out for you, or did it fizzle like mine?
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The friends-and-family discount that became free lessonsA friend from years ago asked me to paint her daughter's portrait for her 18th. I said yes at €600, already half what I'd charge a stranger for a 50x60cm oil on linen. She's a friend, fine. Then the emails started. "Could you do it from these five photos instead?" "Actually she's wearing a different dress now, can you change the colour?" "Her hair is shorter than that photo shows." "My mother thinks the background should be lighter." I repainted the face from new reference, adjusted the dress twice, scraped and repainted the background. All told I probably spent close to 25 hours on a painting that should have taken maybe 12. At my usual hourly rate for commissioned work that comes out to about €24 an hour. My assistant, who stretches canvases, makes €16. So I earned roughly the same as the person who stretches my canvases, for a job that required twenty years of training. The friend was happy. The daughter cried when she saw it. Beautiful moment. I don't regret it exactly. But I sat down afterwards and did the math and realised I'd basically given her a €1,200 painting plus a free workshop in how to manage an artist. Never again without a contract that says: one reference, one revision, anything beyond that is a new fee. Curious if anyone else has a number attached to the "learning experience" of a commission that ran away from you.
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