the gallery owner who asked me to "tone down the emotion" so my work would sell betterwalked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥
art worldrantsselling out
"You should put your prices up" - said by people who don't have to sell my workHad someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?
art fairspricingselling art
I stopped trying to explain my process and started showing the failuresI used to write these careful captions about cyanotype chemistry, the UV exposure times, the pH of the seawater I develop in. Thought people needed to understand the craft to appreciate the print. Then I posted a photo of a print that went completely wrong, overexposed, paper curled, the blue almost black, the seaweed I'd placed shifting mid-exposure so the whole thing was a ghost. I wrote "The sun moved and so did I. This one belongs to the Atlantic now." It got more engagement than any of my tidy process posts. People commented about their own ruined things, the work they'd abandoned, the projects that fell apart. A gallery owner in Amsterdam messaged me asking if I had more "failures" available. I don't think people want to understand how it's made. I think they want to feel that they're allowed to make mistakes too. So now I show the ones that didn't work, alongside the ones that did. The studio floor after a bad week. The prints I fished out of the tide at the wrong moment. The work sells the same. But the conversations are different.
art-sellingcreative-processsocial-media
The gallery that said yes but couldn't sell a single pieceI had a small show at a gallery a few years ago, nice space, good light, they seemed to really believe in the work. And then five weeks passed, not one thing moved. Not even a small print. They didn't promote it, I think, not really. Just put it on the wall and waited. I still wonder if that was on me, my work, my prices, my failure to bring people, or if some galleries just hang things and hope without doing the actual work of selling. Maybe both. Has a gallery ever taken your work and then just... nothing happened? Did you stay with them, or did you leave?
artist-storiesgallery-experiencesselling-art
the gallery that wanted me to "paint what sells", did you change your work for them or walk?I had a gallery once, small, nice enough people, and after looking at my portfolio they sat me down and said, very gently, "you know what sells here, na? Lighter colours. More cheerful subjects. Maybe try that." I understood what they meant. My work is all old Bangalore houses and morning shadows, and I know it's not exactly commercial. But I also couldn't shake the feeling that I'd be painting someone else's idea of what I should make. I didn't go back. Still wonder sometimes if I was too precious about it. Maybe a compromise isn't the end of the world. Anyone else been told to tweak their work for a gallery? Did you adjust, or hold your ground, and do you regret it either way?
art-adviceauthenticitygallery-outreach
the gallery that wanted me to do editions, and I said noEarly on, a gallery told me my work would sell better if I made editions, numbered prints, multiples, something they could move more of. I understood the logic, but cyanotypes are so much about the single moment, the sun that day, that particular seawater, the way the paper dries. I couldn't make myself do it. I said no and walked away, and it took me a while to feel sure about that decision. What's the thing a gallery asked you to change about your work that you wouldn't, or maybe should have, and how did you know?
boundarieseditionsgallery-outreach
the gallery that wanted to change the workWhat's the worst red flag you've seen from a gallery? I'll go first. Walked into a meeting years back, small place, seemed fine. Owner spent the whole time telling me how my work would sell if I made it smaller and put it on a pedestal. Hadn't asked what I wanted to make. Just assumed I'd bend. I walked. Never regretted it. What's yours?
artist-advicegallery-outreachred-flags
Charged a gallery €250 for a small collage and it took me 14 hours because I kept starting overI delivered a small piece last week, 20x25cm, torn pages from a 1930s French anatomy book, just three elements on a pale ground. Charged €250. The gallery sells my work at €480 and takes 50%, so I got €240. It took me 14 hours because I kept scrapping it and starting again. That's about €17 an hour before materials. I know the math is bad. Objectively I know. But I also know I wouldn't have made it faster if I'd rushed. The quiet part is I'm not sure I want to work faster. I want to sit with a piece until it's right. That's the whole point of doing this. I don't know what to do with that. Raise the price and risk the gallery dropping me? Accept that collage is a loss leader for a life I'd be living anyway?
galleryhourly-ratepricing
the gallery that wanted to change my mediumFirst gallery that showed any interest in my work, early in my MFA. I was making these very labour-intensive etchings, lots of aquatint, layered. The gallerist looked at my portfolio and said, I'm not making this up, "this is beautiful but etching doesn't sell. Do you work in oil?" I didn't. I'd never painted. I said no and we never spoke again. Now I think: she was wrong about etching, but also she was telling me what she was, a decor dealer, not someone interested in what the work was about. Took me a while to learn the difference. What's your gallery red flag story? The thing that told you immediately this wasn't your person.
first gallerygallery storiesred flags
The gallery that wanted an exclusive contract for my town, worth it?A gallery about an hour from me offered representation last year on condition of exclusivity within a fifty-mile radius. I turned it down. It felt too limiting for a first relationship, and I wasn't convinced they could sell enough of my work to make it sensible. I still wonder whether that was the right call. Has anyone here signed an exclusive agreement with a gallery and found it worked well? Or regretted it? I would be interested to hear how you decided.
exclusivitygallery-contractsgallery-outreach
the gallery that wants "exclusivity" but can't sell a thingso i had this gallery hit me up a while back, really wanted to rep me, but they wanted first right of refusal on everything i made + i couldn't sell anything elsewhere without their okay. cool. fine. except in the six months we worked together they sold exactly one small piece and i turned down like four commissions because of the contract. i get that exclusivity is standard for some folks but at what point is it just them tying you up so you can't build momentum anywhere else? i pulled out and felt guilty about it for a week and then realized i was being an idiot. anyone else had the "we want all your work but we won't sell any of it" experience? how long did you stick it out before you bounced
exclusivitygalleriesred flags
the gallery that said "we don't know how to sell this"I had a gallery tell me once, real nice like, "we love your work but we don't know how to sell it." Like it was a me problem. I just sat there quiet a minute and said "well, that sounds like a you problem, not a quilt problem." I walked. Didn't feel good at the time but I'm glad I did. Y'all ever had a gallery tell you some version of "we love it but..." and you knew right then it wasn't gonna go anywhere? Or did you stick it out and prove 'em wrong? I wanna hear.
artist-experiencesgallery-outreachgallery-stories
the gallery that wanted exclusivity but brought nobody inI had a gallery once that asked me to stop selling on my own, even prints, even at open studios. "It dilutes the brand," they said. I agreed because I thought that's how it works, right? They'll do the selling for you. Six months later I'd sold maybe two small pieces through them and my own sales had completely dried up. Anyone else had a gallery want exclusivity and then just... nothing? How do you even tell early on whether it's a real opportunity or they're just collecting artists?
exclusivitygallery-outreachgallery-red-flags
The stone dealer who taught me more about selling than any gallery ever didBack when I was still doing fabrication for other artists, I used to buy a lot of limestone from this old guy out in Indiana. Third generation quarry family. Tough customer. You showed up late, he'd make you wait. You talked too much, he'd just walk away mid-sentence. One day I'm complaining about a commission that fell through. Client loved the maquette, then ghosted. I'd put three weeks into it. He's loading stone onto my truck and he doesn't even look up. Says "Did you ask for money before you started?" No. Of course not. I was young and wanted the work. He says "Then you didn't have a client. You had a hope." That stuck with me. For years I operated like making the thing was the hard part and selling it would just happen if the work was good enough. That's not how it works. The stone dealer knew that. The gallerists I've dealt with know it too, they just don't say it out loud because the silence benefits them. I'm not saying be a salesman. I'm saying the transaction is part of the arrangement, not an afterthought. If you can't talk about money with someone before you make them anything, you don't have a deal yet.
commissionscraftsmanshipselling art
the gallery that wanted exclusive representation of everything I paint, not just what they showA gallery I was in conversation with last year asked for exclusive representation of every single piece I produce, including work they would never exhibit or sell, studies, private commissions, teaching demonstration pieces. I told them no, and the conversation ended rather quickly. Has anyone else run into this kind of exclusivity clause? Where do you draw the line? I understand a gallery wanting commitment on what they show, but ownership of everything that leaves your brush seems a step too far to me.
exclusivitygallery-contractsred-flags
The trade that keeps landing me commissions is just swapping prints with other makersI've been doing this thing the last year or so where instead of trying to flog prints to strangers who've never heard of me, I just trade with other artists and makers. Potter gets a hare linocut, I get a mug. Woodworker gets a heron, I get a stool. That sort of carry-on. And what I didn't expect, half the commissions I've had this year came because that potter showed the print to someone who walked into her studio, or that woodworker hung it in his workshop and a customer asked where it came from. It's the slowest funnel in the world but it keeps working. I'm not even trying to sell at that point, I'm just swapping because I want the thing they make. The other thing is it got me out of my own head about pricing for a bit. Nothing resets your sense of value like holding something someone else spent ten hours making and thinking Jesus that's worth more than twenty quid. Makes you price your own work better too. Anyone else doing this or am I just building a very eclectic house one swap at a time?
artist-communitycommissionspricing
Found out a friend sold their collage for 10x what I charge and I'm trying to be fine about itA friend from art school, someone whose work I genuinely like, sold a paper piece at a fair in Stockholm for 12,000 SEK. Same size as what I do, similar material, similar time investment. I charge 3,500 for mine. We're at the same stage, we came out of the same program. I know I'm not being ripped off, I set my prices, nobody forced me. But the gap is hard to sit with. Makes me wonder if I'm undervaluing the work or if they're just better at selling. Probably both. I raised my small pieces by 500 SEK this month and it felt like a test I was going to fail.
collagepricingundervaluing
Sold a quilt to a decorator who flipped it for six times what I chargedA decorator from Atlanta came through here a few months back, bought a big improvisational piece I'd done, maybe 72 by 90, all in these warm ochres and deep blues, took me the better part of a month on and off between everything else. I charged her $1,200. Felt fair at the time. She didn't haggle, wrote the check, had me ship it. My granddaughter showed me the decorator's website last week. That same quilt's listed at $7,200 in a client's home. "Custom artisan textile" or some such. Now I'm not mad about the free market, I understand how that world works. But I look at what I charged her and I think about my grandmother who would've gotten maybe fifty dollars for a quilt she put her whole self into, if anybody bought it at all. And I think about how I'm still pricing myself like I'm selling at the church bazaar. Somebody out there thinks this work is worth seven thousand dollars. Maybe I ought to start believing them.
galleriespricingundervaluing
The gallery that loved my work but wanted it smallerI had a gallery once that said they loved my work but could I please make everything smaller so it would sell better. Smaller prints, smaller paper, fit the customer's wall. I tried it and hated every piece. Felt like I was shrinking the ocean to put it in a cupboard. I said no in the end and we parted ways. Sometimes I wonder if that was stupid. Has anyone else had a gallery ask you to change your work in a way that went against what the work actually is? Did you bend, or did you walk?
art-businessgallery-experiencegallery-outreach
Been selling Mithila paintings on Amazon for six months and I'm trying to understand the algorithmMy son helped me put some of my paintings on Amazon last year. Small things, mostly, fish motifs, a few Lakshmi pieces for Diwali time. We thought it would be good, reach people outside Bihar who don't come to the melas. Six months now. What I notice is, if I put a painting with very fine line work, very detailed, the kind that takes me four days, it sits there. No sales. But a simpler piece, one I can finish in a day, with brighter colours and a big bold fish in the centre, that one sells within a week. Same size, same paper, same story behind it. I don't understand this. The detailed one has more of me in it. More tradition. But the simple one is what people want to buy. I am grateful for the sales, do not mistake me. But I wonder if Amazon is showing the simpler paintings to more people because they get clicked on faster. Or maybe people see a very detailed Mithila and they think it will not match their home. I am not complaining ji. Just trying to understand. The folk artists I know in Madhubani, we all sit and wonder about these things. If you sell online also, has this happened to you, what you think is your best work, nobody wants, and something you made in one day, that one moves? 🙏
algorithmfolk artselling online