Sold a painting for €4,200 and after the gallery split, materials, transport and the opening dinner I paid for myself I made €1,100I did the math on a recent sale because I was trying to convince myself it was worth it. Large oil and cold wax, 160 x 200 cm, worked on it for about six weeks on and off. Gallery takes 50%, which is standard here. Fine. Then: stretcher bars and canvas, oil, cold wax medium, pigment, about €280 because I don't buy cheap canvas. Transport to Berlin in a hired van because it wouldn't fit in my car, €120. Insurance for the transit. The opening, where I bought drinks for a few people and we all went to dinner after, and I picked up the bill because the gallery director looked at me and I knew I was supposed to. That was about €340. So €4,200 becomes €2,100 after commission. Subtract €740 in costs I can track. That leaves €1,360. Then maybe six weeks of work, but not full-time weeks, so call it 18 days. That's about €75 a day. And I haven't paid tax on the €2,100 yet. I don't know what to do with this information. The painting is sold. The collector is happy. The gallery wants more. And I'm sitting here thinking I should feel good and instead I feel like I ran a small business that lost money on a job. Which I did, if I paid myself minimum wage. The problem is the painting wouldn't exist without those weeks. I can't separate the time from the thing. And the gallery can't sell a painting they never see. And I can't get the painting to Berlin for nothing. So the costs are real and the math is bad and I don't have a solution. Just the numbers.
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The gallery that rejected you and you're now secretly glad about, what happened?There's a gallery in my town that turned me down flat about eight years ago. Polite rejection, but firm. At the time I took it personally and questioned everything. Two years later that same gallery closed. I don't wish anyone out of business, but it turned out my work found a better home at a small natural-history museum instead, where the director actually understood the tradition I work in and let me paint what I paint. That rejection was a mercy in hindsight. Anyone else have a "no" that turned out to be doing them a favour? What did you do with the work they turned away?
gallery-outreachgallery-rejectionrejections
Twelve years with the same gallery, and I never asked about the split on the small worksI've shown with the same gallery in Berlin for twelve years. When we started, I signed their standard agreement without really reading the resale and secondary-market clauses. Stupid, I know. You think you're being gracious, above the business, and you're really just being careless with your own livelihood. Last spring a collector who bought two big canvases from me in 2016 sold one at auction for nearly four times what he paid. Fine, that's his right, that's the market, whatever. But then I learned my contract gives the gallery a cut of that resale, a percentage that runs indefinitely. Not to me. To them. For a painting I made and they sold once, a decade ago. I did the math on it. That one resale paid them more than my last three new commissions combined. And I sat there feeling petty for even noticing, because they were good to me when I was nobody. But nobody works for free, and I have a family. I raised it with them, gently, at our last meeting. The director went a little quiet and then said we could "look at restructuring" for new works. New works. The two paintings already out there, nothing to be done. I don't know what I'm asking here. Maybe just that someone who's been at this longer than me tell me whether this is normal, whether I'm the fool for not having read the fine print at 34, or whether everybody learns this exact lesson the same way and at the same cost.
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The framing cost that nobody warns you aboutI just finished a 50x65cm interior piece for a client in Paris. Painted it over about six weeks, it came out well, one of those where everything clicked. She paid my price without blinking, €1800. Pleased with that part. Then she asked me to deliver it framed. And I thought yes, fine, I'll take care of it, I know a good framer. The frame cost €520. The glass alone was nearly €200. I ate that cost because I'd already quoted her a flat price and felt stupid going back. So my real rate for the painting dropped to €1280. And that's before the canvas, the oil, my time. I'm not sure what the solution is except to state it upfront: "Prix hors encadrement" and mean it. Or add a framing fee that's transparent. But I know myself, I'll forget to say it next time too, because I'm thinking about the painting and not the business of the painting. And then I'll be pissed off again. Anyone else have this? The hidden costs that feel too small to mention but add up to a real bite.
framinghidden-costspricing
Did you walk into your first gallery cold, or did they come find you?Mine was pure nerve. I carried a portfolio of urban sketches into this small gallery near MG Road, fully expecting to be told they don't take walk-ins. The owner's assistant said they were busy, and I almost left, but I'd come all that way in the heat so I just stood there awkwardly until someone finally looked at my stuff. She flipped through maybe four pages and said "bring these back properly framed." That was it. No contract, no email, just that sentence. I got paid in the end, eventually, after chasing. But that one sentence changed everything for me. How did yours happen? Did you cold-walk like me, or did they spot your work online first? I'm genuinely curious which path actually gets you in the door these days.
first-gallerygetting-startedrejections
Put my best small piece at the front of the booth and it sold in the first hour. The other 30 paintings sat there all weekend.Set up at a local fair this past Saturday and made a dumb mistake. I hung my favorite little still life right at the front of the booth, eye level, where everyone turns the corner. It sold before 10am. Great, right? Except the next 31 paintings just sat there for the rest of the day. The piece that would have pulled people deeper into the booth was gone before the crowd even showed up. I did the math on the way home. Sold one $65 piece and maybe 4 greetings cards. Meanwhile the booth next to me, a jewelry maker, had her whole display set up so there was no single focal point, and she was busy all afternoon. I think I keep treating this like a gallery wall when it's really a storefront. People browse the front, something catches them, they step in, they stay. Next fair I'm putting the good stuff in the middle and keeping the doorway bits simple. Anyone else hit this? Or am I overthinking crowds that mostly want a free mint?
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Paid a guy to run my Instagram for two months. Worst money I ever spent.Hired a social media manager back in January. Young guy, sharp, knew all the algorithm talk. Two months, 400 dollars a month. He got my follower count up by about 900. Sold exactly one small piece out of it, and that buyer told me later he found me through an old gallery listing, not the account. Meanwhile I've sold four pieces this year to people I met at shows and studio visits. Not a single one looked at my Instagram first. The account is a business card at best. Somewhere to point people so they know you're not a scam. I'm not saying the internet is worthless. I'm saying paying someone to make it look active while the actual work sits in a studio is backwards. The work is the marketing. Everything else is just where you point people after they've already decided they want to look. Dropped him in March. Account's been quiet since. Nobody's noticed except the algorithm, and the algorithm was never buying anything anyway.
art-businessinstagramsocial-media-marketing
Took my prints off the calendar-market circuit and started selling them the boring waySeven years I did the Christmas markets circuit around Galway, and sure I loved the craic of it, the whole gang of us makers propping each other up over cold tea at half nine. But I started doing the sums on it last year and the amount of hours I was standing on my feet to shift maybe thirty prints at a tenner margin each... you'd get more per hour stacking shelves in Tesco. So I pulled out of the big one this winter. No table, no fairy lights, no man trying to haggle me down to a fiver for something that took me two days to carve. What I did instead was dead boring. I printed a plain little catalogue, four pages, black and white, every piece photographed flat on the kitchen table with the kids' homework shoved out of frame, and I posted the damn thing to about forty people who've bought off me before or who run the small galleries I've dealt with. Old school. Envelopes and stamps, like a man posting letters to his granny. And it worked. Sold twenty-three prints before December even got going. People wrote back, some of them just to say they liked the look of the hare on page two, no purchase, and that's grand too. The gallery in Westport took twelve on the strength of a paper catalogue and a phone call. I'm not saying markets are dead. I'm saying I was so busy performing the selling I forgot the actual selling. Nobody wants to scroll you at a draughty hall in November when they can sit in their own kitchen and pick what they genuinely like off a table of your work. Turns out the thing that worked was the most old-fashioned thing I could have done, and my phone never once told me how many people saw it.
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I painted for free for a hotel lobby and I'm still not sure it was the wrong callThere's a hotel in the old town here, small one, maybe fifteen rooms, family-run. The owner saw my work at a group show and asked if I'd do a large piece for their lobby, a view of the Saône at dusk, something calm. I said yes before I'd even thought about money. When we sat down to talk, he told me honestly he had almost no budget. The hotel barely survived COVID, they're still digging out. I said fine, I'll do it, just cover my materials. He looked relieved and ashamed at the same time. So I painted a 120x80 for the cost of oil and linen. About €280. The painting took me maybe sixty hours. I don't need to do the math again, I already did it and it's stupid. But here's the thing, it's in a place where people sit and look at it every morning over breakfast. The light in that lobby at certain hours is actually beautiful and the painting sits in it the way I hoped. I see it sometimes when I walk past. I don't regret it. I'm not saying this is a sustainable strategy. But a painting that lives well somewhere, even for nothing, I don't know. Sometimes that matters more than the hourly rate. And then sometimes I think I'm just telling myself that because I'm bad at business. Anyone else done a free or nearly-free piece that you still don't feel bad about?
commission pricingfree workoil painting