How did you get your first gallery to even open your email?Curious how people here actually got in. My first real interest came from a small space in the 6th that I'd walked past a hundred times. I didn't email. I brought two small panels in person on a Tuesday afternoon, when the gallerist was alone and bored, and we ended up talking about light for an hour before I mentioned the paintings at all. That's how it started. Nothing since has worked that way. So what was it for you. Cold email, open call, someone's cousin, a walk-in with work under your arm. And did it feel like luck or a move you made on purpose.
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I got my first gallery because I helped hang a show there for free. How did yours actually happen?My first gallery came from being useful, not from a submission. I was 27, I had nothing on the walls anywhere, and a small space in the sixth arrondissement needed hands to hang a group show. I did it for nothing, three days, and at the end the director looked at a small panel I'd brought along "just in case" and gave me a wall in the next show. Not romantic. Not a discovery story. Just proximity and a bit of unpaid labour, which is c'est ça for most of us I think. So: how did your first one actually happen? Not how you'd advise someone to do it. The real version. A friend's cousin? A bar owner who had empty walls? Did you email forty times, or did you walk in with a wet panel under your arm? I ask because I have students who believe there's one correct method, and I'm fairly sure there isn't. Tell me yours. The messier the better.
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The gallery that wanted me to frame everything myself, and then told me my frames were wrongI finally got my first gallery interest last year. Small space, local, nothing fancy. They were excited about my pastels, I was terrified and thrilled. Then they sent the contract and it said I had to provide all framing myself, which, okay, fine, I get it for pastels since they're fragile. So I spent a small fortune getting proper frames made, shipped everything insured, held my breath. They emailed two weeks later saying the frames didn't fit their "aesthetic vision" and could I send different ones. I couldn't. I'd spent everything on the first set. So the whole thing fell apart. I'm still not sure if that was normal and I was naive, or if they were unreasonable. What's the weirdest thing a gallery has asked you to do that made you go... wait, what?
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what is the actual red flag you only noticed after signing? mine was the "solo show" that was four peopleI keep hearing about the obvious ones, the ones people spot and walk away from. I want the other kind. The one that looked fine at the time and only made sense later. Mine: a small space in Warsaw, very polite, very excited, offered me a "solo show." Then the list of participating artists came, and there were four of us, and the shared wall was one wall. I signed anyway because someone wanted to show my pastels, which honestly was enough for me at that point. I spent three weeks framing things for a single wall. It was not a solo show. I still say yes too easily, so maybe I am asking this to learn. So what is yours? The clause, the email that went quiet, the "we'll handle the printing," the commission that turned out to be on everything including work that never sold. Anything that took you months to see. Small ones count too. I am convinced the small ones are the real ones.
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What's the red flag you ignored because you wanted the gallery so bad?ok so I'll go first because I'm still a little embarrassed about it. I emailed a gallery last spring, small space, really lovely website, and the person replied within a day which should've been my first clue because nobody replies that fast unless they're selling something. They wanted $400 to "hold a spot" in their summer group show. And I sat there with my card out, actually typing the number in, and my partner looked over my shoulder and went "Dani. no." and I closed the tab. Still think about it. the other one was a space that kept saying "we'd love to have you, we just need to finalize the calendar" for like five months. five months!! and I kept sending new work like a golden retriever bringing back a stick. so yeah, what's the red flag YOU saw and talked yourself out of? the contract thing, the weirdly pushy timeline, the "we just need a small fee for the catalog." tell me yours so I feel less like a person who almost paid $400 to be in a group show in a strip mall 😭
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How did you get your first gallery, and was it luck or a move you made?Mine was boring: I emailed a small space in Göteborg, got no answer, emailed again four months later with actual images attached, and got a yes. Same gallery, same person. The only difference was that I'd stopped being vague about what I was sending. But I know people who just walked in with work under their arm and got a show out of it, and I've never had the nerve. So: how did your first one happen? Luck, persistence, or did you do something deliberate that I should probably be doing?
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The worst red flag you ignored because they wanted to show your workMine: a small space in Oslo asked for a 900 kr "hanging contribution" per piece and said it was normal. I said no. Still wonder if I was being precious about it. What's the red flag you saw and went ahead anyway? And did it ever turn out fine, or was it exactly what it looked like.
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What's the worst thing a gallery has actually said to you?Mine: I walked into a small space near Richmond Town with a folder of my old house sketches, feeling very serious about myself. The owner looked through maybe four of them and said "these are nice, but who will buy pictures of buildings that are going to be demolished anyway?" I didn't have an answer. I still don't, honestly. Went home and painted the same street twice, out of spite. So, what is the worst thing a gallery has said to you? The one that stung, or the one you laughed about later. Give me both if you have both.
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has a gallery ever asked you to change the work? did you?I had one last spring, small space, good wall, and the woman running it asked if I could make the next panel "a bit warmer." Not smaller, not cheaper. Warmer. I said I'd think about it, which is Greek for no, and I sent the same work. She took it anyway and we sold two pieces, so I still don't know if I was right or just lucky. But I've also said yes to things I'm not proud of, mostly early on when the answer to everything was yes. So, the room: what's the strangest thing a gallery has asked you to change, and did you do it? Or the other way, what did you hold the line on even when it cost you the show?
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Do you email galleries or just walk in?i've been going back and forth on this. i've had some luck emailing but they usually take months to answer if they do. then last year i dropped by a small space on a whim just to look, mentioned i make work, and the owner actually asked to see my portfolio right there. nothing came of it but the fact that she even looked. i feel like walking in is such an old-fashioned move now but it's the only time i've gotten a real response. am i missing something? do you all just email and wait, or are people showing up in person still?
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the gallery that wanted me to deliver and install myself, is that standard?Had a gallery offer last year. Small space, not a bad spot. They wanted 50% and I had to deliver, install, label, and patch the walls on the way out. I told them no. Maybe that's normal now but it didn't sit right. What's the line for you? What are you willing to do and what makes you walk?
the gallery that seemed perfect and then wasn'tWe talk a lot about the obvious red flags, the ones that wave themselves at you. But I've been thinking about the opposite: the gallery that looked right, felt right, you trusted them, and then somewhere along the way it quietly fell apart. I had one a few years ago. A small space near the river, the owner understood the work, she talked about light and patience and I thought, finally. The show went well. Then she started postponing the payout. Just a week, then another, then a month. Always a warm excuse, always a promise. I let it go because I liked her, because the first impression was so good. I ended up waiting almost five months. What about you, the gallery that seemed perfect and then showed you otherwise? What was the first crack?
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the gallery that kept my work for 8 months and never said a wordokay who else has the "gallery that just sat on everything and never said a word" story i dropped off a series at a small space, she seemed genuinely into it, said she'd be in touch. eight months. i emailed twice, got vague replies. finally went in person and she'd forgotten my work was even there. just had it stacked in a back room collecting dust. no show, no interest, no nothing. took it home in a garbage bag. i know i should've had a contract. i know. what's your "i should have walked out the door" gallery moment
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what's the red flag you've seen in a gallery, the thing that made you quietly back outI'll start. Went to see a small space near Infantry Road last month, the owner was lovely, the walls were lovely. Then he mentioned that unsold work "stays with us" past a certain date and he couldn't quite tell me on what terms. Nothing rude about it at all. I still finished my chai and left with a polite email. Maybe I read too much into it. But something about a gallery that won't put commission and storage in writing, in the first meeting, without me asking twice. What's the thing that made you back out? Not the obvious disasters, the small one that just didn't sit right.
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What was the first thing a gallery ever said yes to, exactly? Mine was one painting in a group show behind a doorNot the dream, the actual thing. The first yes. For me it was a group show in a small space off the rue Burdeau, and the yes was: one painting, hung in a corridor, next to the toilets. I signed a paper that said nothing much. I was so happy I could not eat. It took me four more years to get a wall in a proper room. I ask because I think we all remember the yes as bigger than it was, and the telling of it helps the people still waiting for theirs. So what was yours, in plain terms. One piece or ten, one week or one month, a corridor or a window. And how long between that first yes and the second one.
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What did you say when they asked "so what's your work about?" I blacked out and talked about paperok so this happened last month and I'm still not over it. I had a walkthrough at a small space, it was going fine, and then the director asked me what my work is about and I gave her a whole rambling thing about my cold press paper and how the sizing takes the wash differently and she just kind of nodded and moved on. I got to my car and wanted to scream because that's not what I meant at all, I meant the window and the light and my dad, and instead I gave her a paper review. so tell me your version, what's the sentence you actually pull out when a gallery asks what your work is about? or the one you wish you'd said? I'm collecting them because I refuse to be a person who talks about paper ever again. mine, the one I should have said: I paint one window over and over because I'm trying to hold onto a room that isn't mine anymore. there. see how easy that was, three weeks too late 😭
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What's the worst red flag you ignored because the gallery was a step up?I'll go first and it's not flattering. A small space in a city I won't name asked me for a "contribution to the printing costs" of the show. Not framing, not shipping. Printing costs. Of my own work. I paid it, because the space had a name I could put on a CV and I was twenty-nine and hungry to look serious. The show was fine. The invoice is the thing I remember. What did you talk yourself into? The contract with the vague clause, the "we usually handle sales ourselves," the director who never answered one email until the week they needed something. I'm collecting red flags I should have caught earlier, and I'd rather hear yours than pretend I've got better instincts now.
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What's the worst red flag you ever ignored because you wanted the show?I'll go first, so nobody has to be brave alone. About fifteen years back a small space in Germany offered me a solo. Nice walls, nice light, the director talked about my work like he understood it. What I ignored: he never once mentioned a budget. Not for transport, not for the install, not for anything. I said yes anyway because a solo is a solo and I was hungry for it. He was genuinely shocked when I asked who pays for the truck. Then he was shocked again when I said I would not pay it myself. Whole thing fell apart two weeks later. Best money I never spent. Your turn. What was the thing you saw early and told yourself wasn't a big deal? The contract that had no dates. The dealer who was rude to the installer. The commission that was never written down. I want the small ones especially. The huge red flags are easy to spot. It's the little ones everyone talks themselves past. Tell me yours.
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okay but HOW did you get your first gallery to say yes? I'm still at the email-and-sweat stageI need to hear actual stories because I'm stuck in the worst loop: I write a nice short email, attach three images, hit send, and then refresh my inbox like a maniac for six days. so for the people who've actually gotten in somewhere, how did it happen? cold email? walked in with a portfolio? open call? someone's cousin? mine: I got one real reply ever, from a small space two towns over, and honestly I think it was because I mentioned I'd seen their last show in person and said one specific thing about a piece I liked. that's it. that's my whole strategy so far, and it's not exactly a strategy. did any of you get in WITHOUT a connection? because I keep hearing "just know someone" and it's making me want to scream into a pillow. tell me your first yes, I need hope 🥲
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What did the gallery actually do for you after the contract was signed?Everyone talks about getting in. Nobody talks about what happens the month after. Mine was a small space, they hung the show well and sold two pieces, and then I didn't hear from them for eight months. No call, no photos of the work, nothing. I found out a piece had sold when the check showed up. So tell me straight. What did your gallery actually do for you once the ink was dry. Calls, studio visits, pushing the work to real buyers, or did you do all of it yourself and pay them for the privilege. I'll take the honest answers over the polite ones.
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