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So a gallery I won't name messaged me last week. Not a show. A "featured artist spotlight" on their account. €180 for one grid post and three stories. They were very warm about it, said they love my torn paper work, said it would introduce me to "collectors and curators." I sat down and did the math like the logistics person I used to be. Their account has 11k followers, most of whom I'd bet have never bought a piece of art in their lives. At €180 that's basically paying for a lottery ticket with worse odds than the actual lottery. I said no and they got cold immediately, which told me everything. Here's the part that bugs me. Two of my friends said yes to similar offers over the last year. One got a single comment. The other got nothing at all. Both of them said it felt good to be asked, like being validated, and I get that, I really do. Being asked feels like being chosen. But nobody asks you to pay to be chosen. I'm not anti paying for stuff, I pay for the booth at the local print fair, I'll pay for a listing that actually puts work in front of people who collect. This just felt like renting a room in someone else's house. Anyway. Curious if anyone else keeps getting these.

A museum shop in Vienna picked up a small edition of my screenprints for their retail. I was thrilled, museum shop, right, that feels like validation. They paid €150 per print, wholesale. I sold them 20. I did the math yesterday because I was avoiding something else. Each print takes me about four hours from exposure to final trim, not counting the drawing time before that, not counting the screens I burned and then rejected, not counting the test proofs. So €150 for roughly six hours of work per print if I'm being generous about what counts as labour. That's €25 an hour if nothing goes wrong. Something always goes wrong. I'm not saying the museum shop ripped me off. That's just the going rate, they were fine to deal with. But I sat there thinking: I have an MFA, I've been doing this fifteen years, and I'm making €25 an hour selling to an institution that will mark it up to €400 and call it affordable art. And I said yes because I was flattered they asked. I don't know what the right number is. I just know that the gap between what feels good for the ego and what's actually sustainable keeps getting wider and I keep choosing the ego.

So I had a watercolor in a group show at this small gallery downtown, nice space, good foot traffic, I was genuinely excited to be in it. It sold opening night, which felt amazing for about ten minutes until I did the math on my take-home. They took 50%. Half. And I get it, they have overhead, they promoted the show, they poured the wine, whatever. But I walked away with $175 on a $350 piece and I spent差不多 two weeks on it. That's like... $12 an hour if I'm being generous to myself. And I had to frame it myself too. I texted my old professor from school and she was like "yeah 50% is standard for emerging artists in that kind of space" which made me feel both better and worse somehow?? Like oh great so this IS the deal, I'm just supposed to accept that half my labor disappears because someone else has a storefront. I don't know. I'm not trying to sound ungrateful, the sale itself was validating. But I keep thinking about how many more hours I'd have to work just to make rent off that kind of split. My partner was like "well now you have a gallery relationship" and I'm like ok cool but the relationship doesn't pay for my gouache tubes lol. Anyway. For those of you who've been doing this longer, do you just build the commission into your pricing from the start? Do you negotiate? Or is 50% just the price of entry and I need to shut up about it?