Had a woman at a dinner party last week, lovely enough, tells me she's "really getting into painting" and wants my advice. So I ask what she's working on. She tells me she's copying a photo of her dog, in acrylic, and she's almost done but the nose looks wrong. I say, okay, bring it to my studio sometime, or send a photo, I'll look at the values. She says: "Oh, I don't want criticism, I just do it for fun." Then why ask the painter? I don't tell her to quit. I don't care that she's not serious. But don't ask a professional for advice and then preemptively refuse the thing that advice actually is. You want encouragement, say that. But don't call it asking for advice. I blame the whole "there's no wrong way to make art" line. It's true for her, fine, it's true. It's also a way of never getting better at anything. And then they wonder why their dog's nose is wrong. I ended up just saying, bring it anyway, I won't be brutal. But I thought about it for two days after. There's something about being treated as either a therapist or a cheerleader that gets under my skin.
ok here's one, the first gallery I ever approached (small, local, I was so nervous) basically told me to come back when I had more followers. Not "your work needs work," not "we're full," just... go get popular first. I was so mad. But also I kinda took it as a challenge? Spent the next year just posting like crazy, doing markets, building a tiny newsletter, making connections with other ceramistas. When I went back I had maybe 2k followers, not huge, but I had people who actually bought my stuff and showed up. Anyway they took me that time. And now I wonder if it was bad advice that worked by accident, or if they were kind of right but said it the worst way. What's the worst "advice" a gallery gave you that you actually ended up learning from? Or that was just straight wrong and you ignored completely?
I keep a small notebook where I log every pigment I've ever bought: the manufacturer, the series number, the lightfastness rating, the date I first mixed it, and a brush swipe of the color once it's dried. Forty-seven pages now, and this afternoon I counted. I have eleven different blues. That's not a confession of extravagance. Eleven blues each do a genuinely different thing, and I can defend every single one of them. But then I flipped to the greens and realized I own six viridian-adjacent tubes that are, if I'm being honest with myself, within a hair of each other on the page. One of them I bought because the shop had it in a display tray and the label was printed in a serif typeface I liked. I teach a class every spring, and I tell my students the first week that you need exactly three yellows, two reds, and two blues, and everything else is laziness or vanity. I believe that, too. It's just that I am apparently a very good student and a very poor practitioner of my own advice. The serif typeface got me.
I spent a full afternoon last month staging a still life, fighting with the light until it did what I wanted, photographed it six ways, wrote a caption I actually labored over. It did fine. Fine. Meanwhile the post that got me two commissions and a workshop enquiry was a photo of my palette at the end of the day, all the dirty mixes half-scraped off, with a caption like "today was a long one." No thought in it. I almost didn't post it at all. There's a lesson in there somewhere about people wanting the evidence of the work rather than the work itself, and I keep circling it. The polished thing reads as finished, and a finished thing doesn't invite anyone in. The mess does. Everyone can see themselves in a dirty palette. I still can't quite bring myself to lean into that deliberately. It feels like a trick the moment it's calculated. So I just post the leftovers now and let the careful posts be the rare ones. It's the reverse of every piece of marketing advice I've ever read, and it keeps working anyway. Bof.
I keep seeing this advice everywhere now: show the process, not the product. People love a time-lapse of hands pulling a print, the ink going down, the registration being slightly off. Fine. It works. I know it works. But here's the thing nobody says. The process is the part I actually need to be alone with. That moment when a screenprint is failing and I'm over-inking and the paper is curling and I have no idea if I should finish the run or throw it out, that's not content. That's thinking. I cannot perform it and also do it. So I post the okay version of the process. The ones that look like a craft video. And the real thinking stays off-camera, and I wonder if what gets seen online is just the choreography of the work, not the work. I've been going back and forth about this because the numbers are real. The 40-second pulling-a-print clip gets ten times the reach of the finished piece. But I started printmaking because of what the printed image says about copies and originals, not because I wanted to be an ASMR account for paper. Maybe the answer is boring: post the process that's already done. The work in the frame, not the work in the moment. Or maybe I'm just old-fashioned and the performance is part of it now and I should get over myself. What do you all do when the thing that gets attention isn't the thing you're doing?
Small gallery in Lisbon took interest in the cyanotypes a few months ago. They asked for the usual things, then asked how many followers I had. I said about nine hundred and they went quiet for a while. I thought that was the end of it. They wrote back last week with a date. The woman said she'd rather work with someone whose work she actually saw in person than someone with thirty thousand followers who can't hold a conversation about paper. I keep thinking about how close that came to nothing. Nine hundred of those followers are probably bots and family. The two or three collectors I have found me through a newsletter I send maybe eight times a year, mostly just photos of the prints drying and the sea that day. No strategy. I just got tired of performing for the algorithm and started doing the one thing I actually like, which is showing the work itself. Not sure this scales into advice. Just glad quiet work still has a door that opens sometimes.
I did a screenprint edition last month, 50 copies, three colours, hand-pulled, on nice 300gsm. Cost me about €450 in materials plus probably 30 hours in the studio. Sold 7 so far at €40 each. That's €280. Even if I sell every last one I'm barely breaking even on materials, let alone labour. And I know the advice. Raise the price. Build a mailing list before you print. Test the market with a preorder. All sensible. But there's something about making the edition first, committing to it, that's the whole point for me. The risk is part of the form. If I only printed what I'd already sold, it'd feel like a different practice entirely. I'm not complaining exactly. More trying to figure out where the line is between doing something for the work's sake and just being bad at the business side. Because I think I'm genuinely bad at the business side. But I also think the people who are good at it sometimes make work that's too safe. Any other printmakers here just accepting they'll lose money on editions because the object matters more than the margin? Or am I deluding myself.
There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.
Right so, I'm thinking back to the early days, before I knew hide nor hair about anything really. I had this batch of prints, right, proper proud of them too, and I decided this one gallery in the city was the only place they'd ever live. So I marched in, all a-flutter with nerves and hope, and I'd got this portfolio under my arm, thinking I was the next big thing. The gallerist, a fella with a stare that could curdle milk, took one look at my stuff, barely flicked a page, and then just said, 'We don't do this here.' Didn't say what this was, didn't offer a shred of advice, just shut me down cold. Took me a good few weeks to even pick up a carving tool again after that. What's your worst gallery rejection story, the one that still makes you wince?
Okay so I finally worked up the nerve to raise my prices. I've been full-time for about eight months and I was charging like... nothing, honestly, I was so scared nobody would buy if I went higher. So I did the thing everyone says to do, raised them 30% across the board on my original paintings, prints I bumped up a little less. And it's been three months and I've sold maybe half of what I used to sell. My revenue is genuinely down. I had this whole pep talk prepared about how the right clients would find me and quality over quantity and all that, but I'm sitting here with more inventory than I've ever had and a very quiet PayPal account. I'm not gonna quit, I know I'd be pissed at myself if I went back down. But nobody tells you that the "raise your prices" advice might mean you just... sell less. For a while. Maybe forever? I don't know if I'm supposed to just ride this out or if this is the market telling me my work wasn't worth that much. It's really messing with my head honestly.
Instagram keeps nudging me toward Reels. Like literally, the app is begging. But pastel portraits are slow, they take hours, there's nothing to film. I tried once, filming my hand smudging for 15 seconds, and it felt so fake. Like I was performing the process instead of doing it. Meanwhile the still photos of finished faces get a fraction of the reach they used to get, even two years ago. I know the algorithm wants engagement and watching a hand move gets more of it. But I don't want to become a person who makes content. I want to be a person who makes pictures and posts them when they're done. I keep going back and forth on it. Is this stubbornness going to cost me? Or is everyone else just exhausted and the boring photo accounts actually feel like a relief now? Curious what other slow-medium artists are doing about it, because the advice online is all "post 3 times a day" and I cannot imagine having that many finished things even in a month.
killed my whole "here's my hand moving across canvas with lo-fi beat" content because i couldn't stand making them anymore and literally nothing changed. same reach, same comments, same one stranger asking if i could paint their dog. i made those stupid things for two years thinking they were the engine and they were just... noise. the actual work posts got the same numbers the whole time. starting to suspect 90% of the content advice circulating is just people selling the idea that there's a secret formula so you keep buying courses. the formula is paint stuff people want to look at and post it. that's it. feel like i should be more annoyed that it took me this long but mostly i'm relieved i can stop filming my palette lol
ok so today at the market a guy stood over my shoulder while I was demoing a piece and goes "you know, if you just let the darks go darker, it would really pop." and I turned around and he had his phone in his hand, mid-swipe, not even looking at the painting when he said it. just walking by, glancing down at his feed, giving me unsolicited composition advice like he'd actually SEEN the thing. and the worst part is he wasn't even wrong!! the darks could go darker!! but I was doing a wet-on-wet wash and if I push pigment in wrong it's dingy forever and you can't undo that. so I just said "uh huh" and went back to it and he wandered off looking satisfied like he'd DONE something. why is it always the people who don't paint who think the fix is so obvious. like yes, sir, more pigment, why didn't the years of training occur to me. the difference between a dark that's alive and a dark that's just MUD is the whole game and you can't explain that to someone mid-swipe on their phone. I'm half tempted to start carrying a little sign that says "watercolor doesn't work that way" and just point at it. anyway if anyone else gets this please tell me so I feel less insane
One thing I have learned in this Mithila painting journey is that when a gallery takes interest, sometimes they also start advising. "Make it smaller. Less detail. More modern. This border is too much." They think they are helping. Myself, I have refused more than once. Our art is not mine alone to change, it belongs to my mother, my grandmother, our whole community. The fine lines and the natural colours, that is the story. When I hold firm, sometimes they respect it. Sometimes they walk away. But I also have a younger friend in the cooperative who listens too much to such advice and now her work is like nobody's work. She is stuck in the middle. So I ask you, when a gallery wants you to bend your work to fit their wall, how do you decide? Where is the line between being practical and losing yourself? I am curious what others do.
Someone at a studio open day asked what I work with. Collage, paper, I said. And he launched into a long thing about texture and grain and how he could really help me with my sanding technique. Sanding. I don't even own a sander. I tear pages with my hands. I didn't correct him. Just said "that's not really the material, but thank you" and went back to my corner. Two minutes later he was telling someone else about the artist he'd given advice to. I keep thinking about the word "help." Nobody ever offers to help me with the thing I actually do, which is sitting very still and deciding what to leave out. That part has no equipment, so it doesn't register as work.
Had someone at a craft fair last weekend tell me I'm underselling myself. Very nice lady, bought a small 8x10 of a barn scene, paid $65. Then she stood there and told me I should be charging triple for everything because my work is "gallery quality." And I'm thinking... you just paid $65. You're not wrong exactly, but also you're not the one sitting at a table for six hours hoping to cover the booth fee. I've slowly raised prices over the last couple years. A 16x20 that was $150 in 2022 is $225 now. And I do get that people who love to give pricing advice usually mean well. But the ones who actually pay are the ones who tell me "I love this but can you do $50?" and I have to decide if I want to eat the loss or let it walk. There's a sweet spot somewhere between "paying myself $3 an hour" and "pricing myself into an empty booth." I haven't nailed it. Anyone else feel like pricing is the hardest thing to get right, no matter how good the work gets?
I've done the email thing but never actually walked in somewhere with my portfolio. Does anyone have any tips for making a good first impression or just like, what do you even say when you get there? I'm so worried I'll just freeze up or say something dumb. It's a local place I really admire but omg my palms are already sweaty just thinking about it haha. Any advice is SO appreciated!! 🙏
A question I keep turning over, because I have done both and come to a firm conclusion. Early on I did the walk-in. A small gallery in a town I was passing through, a folder of mounted sheets, and the owner was perfectly kind and entirely uninterested. Nothing came of it, and I spent the rest of the afternoon annoyed at myself rather than at him. Since then I have sent a short, careful email with three images and a link, and let the work wait. Two of my three representation enquiries that went anywhere began that way. I also keep the folder ready on the off chance. That is not the same as marching in with it. The reason I ask is that there is a certain kind of advice floating about that insists on the personal touch, that the walk-in shows initiative, and I have never once seen it work in the way people claim. I would happily be told I am wrong. Perhaps it depends on the sort of gallery. So: which one do you do, and what did it actually get you? I am more interested in the failures than the successes, if I am honest.
So my granddaughter set up my Instagram a few years back, and I just post what I'm working on. I don't know all the tricks, I just put the quilt up there with whatever I feel like saying about it. And this young lady from California, she's a curator at some museum, I had to look it up, messages me and says she found my work through a hashtag I didn't even put on there. #improvisationalpiecing, something somebody else tagged me with. She said she'd been looking for quilters working "in the Gee's Bend lineage" and couldn't find nobody who wasn't already famous and priced out of reach. I sold her a quilt for $800. She found it through a tag I didn't even know existed. I got regular customers, Lord bless 'em, the ones who buy baby quilts and lap quilts for their mama. That's steady money. But the people who find me through these art-world tags, they're a different kind of buyer entirely. They want the story. They want the history. They don't blink at the price. Makes me think I'm posting for the wrong audience half the time. But I don't have the energy to chase two worlds at once. Y'all got any advice on that?
