Had a woman at a dinner party last week, lovely enough, tells me she's "really getting into painting" and wants my advice. So I ask what she's working on. She tells me she's copying a photo of her dog, in acrylic, and she's almost done but the nose looks wrong. I say, okay, bring it to my studio sometime, or send a photo, I'll look at the values. She says: "Oh, I don't want criticism, I just do it for fun." Then why ask the painter? I don't tell her to quit. I don't care that she's not serious. But don't ask a professional for advice and then preemptively refuse the thing that advice actually is. You want encouragement, say that. But don't call it asking for advice. I blame the whole "there's no wrong way to make art" line. It's true for her, fine, it's true. It's also a way of never getting better at anything. And then they wonder why their dog's nose is wrong. I ended up just saying, bring it anyway, I won't be brutal. But I thought about it for two days after. There's something about being treated as either a therapist or a cheerleader that gets under my skin.
ok here's one, the first gallery I ever approached (small, local, I was so nervous) basically told me to come back when I had more followers. Not "your work needs work," not "we're full," just... go get popular first. I was so mad. But also I kinda took it as a challenge? Spent the next year just posting like crazy, doing markets, building a tiny newsletter, making connections with other ceramistas. When I went back I had maybe 2k followers, not huge, but I had people who actually bought my stuff and showed up. Anyway they took me that time. And now I wonder if it was bad advice that worked by accident, or if they were kind of right but said it the worst way. What's the worst "advice" a gallery gave you that you actually ended up learning from? Or that was just straight wrong and you ignored completely?
I spent the morning sorting a box of offcuts I've been keeping since last spring. Anything smaller than a stamp goes into it. Hand-marbled endpapers from a 1901 hymnal I took apart, mostly. Some scraps I have not touched in eleven months and will not touch. I know this. Still could not do it. The box went back on the shelf, slightly tidier, which is not the same as emptied. The whole point of collage is that you take things apart, so the hoarding makes no sense on paper. Then again the scraps are the work. Every piece I have finished came out of a box like that one. I'm not asking for advice. I think I just wanted to write down that I failed at a very small task, in a room by myself, and it took the whole morning.
I keep a small notebook where I log every pigment I've ever bought: the manufacturer, the series number, the lightfastness rating, the date I first mixed it, and a brush swipe of the color once it's dried. Forty-seven pages now, and this afternoon I counted. I have eleven different blues. That's not a confession of extravagance. Eleven blues each do a genuinely different thing, and I can defend every single one of them. But then I flipped to the greens and realized I own six viridian-adjacent tubes that are, if I'm being honest with myself, within a hair of each other on the page. One of them I bought because the shop had it in a display tray and the label was printed in a serif typeface I liked. I teach a class every spring, and I tell my students the first week that you need exactly three yellows, two reds, and two blues, and everything else is laziness or vanity. I believe that, too. It's just that I am apparently a very good student and a very poor practitioner of my own advice. The serif typeface got me.
Not deleted the account, just archived everything. 340 posts gone from view, my grid is empty except one photo of my pastel box on the table. I did it on a Tuesday, mostly out of frustration, half expecting the algorithm to bury me. Nothing happened. No drop in reach, because I had nothing to lose really. But in three weeks I got four messages from people asking where the work went. Four. Two of them were artists I've followed for years and never once spoken to. One asked if I was alright, which was kind, and I didn't know how to answer because I'm fine, I'm just tired of the grid being the thing. The strange part is I've been painting more since. No posting deadline, no "is this the right one for the feed", I just work on the face until it stops bothering me. I finished two pieces last week and only showed one to my partner. I don't know if this is advice or just a thing that happened. Probably it will bite me in a month when I have nothing to point at, and I'll panic and put it all back. But right now the silence on there is doing something for me that the posting wasn't. Anyone else ever taken the whole thing down and felt lighter? Or is that just me being dramatic
Okay so this is going to sound like I'm about to sell you a course and I promise I'm not. I deleted the app off my phone nine days ago. Not the account, just the app, because I was opening it while the kettle boiled and then the kettle would boil for eleven minutes and I'd be watching some guy in a loft in Berlin explain underpainting to me. My actual painting time was like 40 minutes a day and my scrolling was two hours. Do the math, it was ugly. Then three commissions came in. From the same two people who've bought before, plus a woman I met at a market in March who said "I'll think about it" and I fully wrote her off. And I keep trying to figure out if this is causation or if it's just that the work I made in those nine days was better because I wasn't painting with half my brain doing caption math the whole time. I think it's the second thing. The commissions might be coincidence. The work is definitely not. The part that bugs me is that the "post every day" advice isn't wrong exactly, it just made me a person who was making content about painting instead of making paintings, and I didn't notice the swap happening. It was slow. Also honestly the account's fine, I'm not quitting, I just check it on my laptop now like a Victorian. Anyway. Nine days, three commissions, one very smug partner who told me to do this in June. Has anyone else taken a step back from posting and had it go weirdly okay, or is this just a lucky streak I'm about to be humbled by
Vale, real numbers because I'm tired of vague advice. My last three glaze process reels: 340, 210, 180 views. A story I posted from the studio at 23:40 with a photo of the kiln door and the words "esto va a salir mal, lo sé" (this is going to come out bad, I know it): 1200 views, and 9 people replied asking what I was firing. So the thing that "works" is me admitting I don't know. Not the finished piece. Not the timelapse. Me at midnight, in a dirty apron, betting against my own work. I think this is because everyone can smell when a post is a shop window. And a kiln at night is just a kiln at night, no selling in it. The problem is I can't schedule genuine dread. I've tried. I posted a very constructed version of the same thing last week with nice lighting and a caption I wrote twice and it got 90 views, which honestly is what I deserved. Also my firing did come out mostly fine, one small crack at the foot, so even the dread was a lie in the end. Do any of you post the actual middle of the process, the ugly boring part, or am I just going to keep accidentally making content out of being anxious
I got a message from a friend on Tuesday morning, a photo actually. The old house on 4th Cross, the one with the red oxide floor and the wooden balcony with the turned railing posts. Gone. Just the compound wall and a pile of rubble and two men sitting on it having tea. I have eleven sketches of that house. Eleven. From different angles, different mornings, different light. And I still felt like I hadn't really looked at it. That's the thing that gets me. I could draw a building a hundred times and still not be sure I actually saw it, and then one day it's a pile and the sketches are all I have and some of them are wrong. The proportions off, the balcony too high, the shadow in the wrong place. When I was an architect I used to draw buildings so they could be built. Now I draw them so they can be remembered and honestly I'm not sure I'm any better at it. Different job, same feeling of missing something. Not looking for advice on this one. Just wanted to say it out loud somewhere. Tuesday was a bad day.
Spent most of this week on two large ones, 190 x 150, and for once the grey held. That sounds small. It is not small. Grey is the thing that eats me alive in the studio. Mixed warm it turns to mud, mixed cool it turns to dishwater, and after three days of layering and scraping back you look at it and feel nothing. This time I took the cold wax down hard, more than I usually dare, and kept the pigment lean. It dried matte, slightly chalky, and the colour underneath keeps showing through at the edges where I dragged the scraper. Two days ago I stood in front of it and did not want to fix anything. That almost never happens. Usually I want to fix everything. The other canvas is still fighting me. Same mix, same hand, and it sits there like wet cardboard. I keep telling myself the good one only looks good because the bad one is next to it, which is probably true and also useless as advice. I have a show in the spring, so the timing is good. The market can do what it does. Right now I am mostly relieved that a colour I have been chasing since about 2019 finally stood still for a minute.
i raised my prices in march. 450 to 850 on the mid size canvases, the 60x80 ones. sold one in nine days to a guy who runs a bike shop, paid full, didn't haggle, thanked me for my time. i thought ok. this is the part where it clicks. raised again in june to 1400 on the same size. crickets. not "too expensive" crickets, just silence. three inquiries since then that all went "love your work!! do you have anything smaller?" which i now understand is code for a different number entirely. what's annoying is i know the advice is right. the 850 sale proved there's demand above where i was. but i can't tell if 1400 is a real ceiling or if i just killed the discovery thing by fiddling with it. i'm not consistent, i post when i finish something, sometimes twice a week sometimes twice a month. so the raise landed on a feed that already forgets i exist between paintings. the other theory, and i hate this one, is that 850 was the "i can justify this on a card" number and 1400 is the "this needs a conversation with my partner" number. completely different buyer, not just a different price. anyway i'm painting the big one for the show in october and telling myself the answer lives in there. it does not live in there. it lives in a spreadsheet i refuse to open.
I got my first one because a woman who ran a framing shop liked a piece I'd left there to be framed and asked if I had more. That was it. No submission, no email, no walking in with a portfolio. Just a stranger being nosy about my stuff. Meanwhile I've cold emailed maybe a dozen galleries since and gotten one reply, which was "we'll keep you on file." so tell me how yours actually happened. the messy version, not the advice version.
I ordered cold wax in the big tin this time, two liters, because the small ones kept running out in the middle of a session and I got tired of rationing. That was three weeks ago. The tin is still nearly full. The problem: the 180 by 140 canvas in the studio has been the same grey since March. Not a bad grey. A perfectly reasonable grey. That is exactly the trouble with it. I put down a layer, scrape it back, and the thing underneath is still the thing underneath. Every morning I stand in front of it with the palette knife and think, today I ruin it, and every afternoon it is still reasonable. When I was thirty I would have thrown turpentine at it by now, just to have something happen. Now I know that a painting that resists for four months is usually one that has not decided what it wants to be, and force makes it decide wrong. So I wait. And the wax tin sits there. Naja. I know a few of you will say just paint over it. I have heard that. It is correct and useless advice at the same time, which is the most German kind.
I spent a full afternoon last month staging a still life, fighting with the light until it did what I wanted, photographed it six ways, wrote a caption I actually labored over. It did fine. Fine. Meanwhile the post that got me two commissions and a workshop enquiry was a photo of my palette at the end of the day, all the dirty mixes half-scraped off, with a caption like "today was a long one." No thought in it. I almost didn't post it at all. There's a lesson in there somewhere about people wanting the evidence of the work rather than the work itself, and I keep circling it. The polished thing reads as finished, and a finished thing doesn't invite anyone in. The mess does. Everyone can see themselves in a dirty palette. I still can't quite bring myself to lean into that deliberately. It feels like a trick the moment it's calculated. So I just post the leftovers now and let the careful posts be the rare ones. It's the reverse of every piece of marketing advice I've ever read, and it keeps working anyway. Bof.
I keep seeing this advice everywhere now: show the process, not the product. People love a time-lapse of hands pulling a print, the ink going down, the registration being slightly off. Fine. It works. I know it works. But here's the thing nobody says. The process is the part I actually need to be alone with. That moment when a screenprint is failing and I'm over-inking and the paper is curling and I have no idea if I should finish the run or throw it out, that's not content. That's thinking. I cannot perform it and also do it. So I post the okay version of the process. The ones that look like a craft video. And the real thinking stays off-camera, and I wonder if what gets seen online is just the choreography of the work, not the work. I've been going back and forth about this because the numbers are real. The 40-second pulling-a-print clip gets ten times the reach of the finished piece. But I started printmaking because of what the printed image says about copies and originals, not because I wanted to be an ASMR account for paper. Maybe the answer is boring: post the process that's already done. The work in the frame, not the work in the moment. Or maybe I'm just old-fashioned and the performance is part of it now and I should get over myself. What do you all do when the thing that gets attention isn't the thing you're doing?
Small gallery in Lisbon took interest in the cyanotypes a few months ago. They asked for the usual things, then asked how many followers I had. I said about nine hundred and they went quiet for a while. I thought that was the end of it. They wrote back last week with a date. The woman said she'd rather work with someone whose work she actually saw in person than someone with thirty thousand followers who can't hold a conversation about paper. I keep thinking about how close that came to nothing. Nine hundred of those followers are probably bots and family. The two or three collectors I have found me through a newsletter I send maybe eight times a year, mostly just photos of the prints drying and the sea that day. No strategy. I just got tired of performing for the algorithm and started doing the one thing I actually like, which is showing the work itself. Not sure this scales into advice. Just glad quiet work still has a door that opens sometimes.
I did a screenprint edition last month, 50 copies, three colours, hand-pulled, on nice 300gsm. Cost me about €450 in materials plus probably 30 hours in the studio. Sold 7 so far at €40 each. That's €280. Even if I sell every last one I'm barely breaking even on materials, let alone labour. And I know the advice. Raise the price. Build a mailing list before you print. Test the market with a preorder. All sensible. But there's something about making the edition first, committing to it, that's the whole point for me. The risk is part of the form. If I only printed what I'd already sold, it'd feel like a different practice entirely. I'm not complaining exactly. More trying to figure out where the line is between doing something for the work's sake and just being bad at the business side. Because I think I'm genuinely bad at the business side. But I also think the people who are good at it sometimes make work that's too safe. Any other printmakers here just accepting they'll lose money on editions because the object matters more than the margin? Or am I deluding myself.
There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.
Right so, I'm thinking back to the early days, before I knew hide nor hair about anything really. I had this batch of prints, right, proper proud of them too, and I decided this one gallery in the city was the only place they'd ever live. So I marched in, all a-flutter with nerves and hope, and I'd got this portfolio under my arm, thinking I was the next big thing. The gallerist, a fella with a stare that could curdle milk, took one look at my stuff, barely flicked a page, and then just said, 'We don't do this here.' Didn't say what this was, didn't offer a shred of advice, just shut me down cold. Took me a good few weeks to even pick up a carving tool again after that. What's your worst gallery rejection story, the one that still makes you wince?
A small gallery in the 6th asked to see my recent work in November. She came to the studio, spent an hour, was polite. Then she told me the paintings were "trop léchées", too finished. As if the finish were a failure of nerve. She said her clients like to feel the struggle, the doubt. I sat with that for the train home and I'm still not sure if it's an insult or a market fact. Because here's what I keep turning over. I spent four years learning to bring an edge into focus without it looking like I tried. Now the advice is to unlearn it, to leave the hand visible. And maybe she's right about the buyers, maybe the collector wants to see the artist thinking. But I painted a hand last month and I want it to look like a hand. The thinking is there, it's just not performing. I don't have a resolution to this. I have a stack of finished canvases and a nagging feeling that "finished" became a dirty word while I was teaching in my thirties and not paying attention. Voilà.
